The Quality Of Goods Is Most Concerned, And New And Exotic Goods Are Favored By High-Income Groups.

Yesterday,

China released the "2016 sea cleaning white paper", which comprehensively interpreted the trend of Chinese consumers' online shopping in recent years from the aspects of consumption habits, regional characteristics and crowd characteristics.

The white paper discloses the latest survey data of the third party research institutions number 100 for overseas online shopping crowd, and more than 80% of respondents indicated life.

The proportion is increasing; nearly 70% of respondents have spent shopping and shopping at the major overseas websites of the Amazon; more than half of the respondents clearly expressed their love and trust in Amazon's "offshore outsourcing" store on Amazon's Chinese website, and recommended to other people for overseas online shopping through Amazon's "offshore purchase".

The white paper also points out that fashion products are popular among Chinese overseas online shopping groups, including

Sales of clothing, clothing, beauty products, watches, jewelry and so on are increasing steadily.

Geographically speaking, the big cities are still strong in the forefront of overseas favorite online shopping cities, while the strength of large provincial capitals and coastal second-line cities should not be underestimated.

The characters of overseas online shopping families are very different, and a vivid picture of overseas Chinese online shopping is intertwined.

Amazon's "offshore outsourcing" is widely recognized by consumers, thanks to Amazon's unique advantage in cross-border shopping.

As a cross border shopping shop that can maintain the same price in real time with overseas sites, have a year-round, self built logistics distribution network, provide 7 x 24 hours local customer service support, and provide a shopping experience without difference shopping with local online shopping, Amazon's "offshore purchase" leads the overseas online shopping trend with "true sea Amoy".

Meanwhile, from the beginning of cross-border business, Amazon China has adopted a multi-channel layout structure, including overseas direct mail, bonded and general trade imports. According to the applicable tax rates of different categories, we choose the most effective way of importing consumers, and strive to bring the greatest benefits to consumers.

On the occasion of the solemn release of the "Hai Tao white paper", from April 11th to April 17th, Amazon China also provided consumers with many concessions for overseas direct sale. Meanwhile, during the period, 100 yuan vouchers could be purchased for goods purchased from the Amazon or offshore purchase and flash purchase, and the corresponding products specified in the 4/25-5/1 period could be purchased for full use of 499 yuan.

The quality of goods is most concerned, and new and exotic goods are favored by high-income groups.

According to user survey, the overseas online shopping crowd is divided into six categories according to user surveys: quality first, word-of-mouth oriented, modern fashion, rational economy, explosive new generation and urgent life.

40% consumers are most concerned about the quality of commodities when they buy online overseas. The highest proportion of "quality oriented" consumer groups, especially those of post-80s female white-collar workers in the first tier cities, prefer to buy maternity and infant products and cosmetics.

Word-of-mouth consumers account for 20% of the total, while female consumers are also the majority of the consumers, most of whom are in the second tier cities.

Word-of-mouth consumers are very concerned about commodity evaluation, like to follow up the trend, and prefer to buy beauty makeup, health care and maternal and child products.

"Modern fashion" consumers account for about 1/8 of overseas online shoppers. They are very fond of buying cosmetics, clothing and digital electronic products. Most of them have overseas life experiences, so they have a liking for foreign lifestyles and commodities. Especially when they buy online, they are especially concerned about the improvement of quality of life brought about by commodities.

Similarly, the overall 1/8 of overseas online shoppers is a "rational economic" consumer, taking men as the main body, buying overseas shoes online, buying shoes, clothing, toys and digital electronic products for consideration of price advantage.

One of the most noticeable groups in the overseas online shopping crowd is the "bursting tide new generation" group. This group is dominated by high income groups such as corporate executives. They buy more than four times a week and buy foreign goods more than domestic goods. The most attractive place for overseas online shopping is to buy new exotic and high quality trends that are not available at home.

Health care, kitchenware, toys and sports products are most popular among them.

Among the overseas online shoppers, there is also a small group of people who are "rush to worry". They are very concerned about the speed of logistics distribution. The male free workers who buy the main force after 85 and 70 and live in the first tier cities prefer to buy shoes, household goods, kitchenware, toys and so on, and the frequency of shopping is higher.

First tier cities to guide the sea Amoy fashion, big capital cities and coastal second tier cities catch up.

Sales data from Amazon's "offshore outsourcing" online show that Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen, Hangzhou, Nanjing, Suzhou, Wuhan and Tianjin become the ten largest cities in overseas online shopping pactions.

First tier cities continue to lead the trend of overseas online shopping. Capital cities and coastal second-line cities follow closely, especially in the Yangtze River Delta region, which shows the strength of overseas online shopping.

From the survey of digital 100, it is also found that in 123 tier cities, consumers' enthusiasm for overseas online shopping is decreasing. Compared with offline shopping, consumers in tier one cities prefer overseas online shopping, and the frequency is higher. This coincides with the results of Amazon's "offshore outsourcing" data.

On the contrary, there is a negative correlation between the size of the city and the "personalized" demand of consumers for the seafood. The demand for overseas online shoppers in the three tier cities is the most prominent.

According to Amazon's "offshore outsourcing" sales data, a detailed analysis of the overseas online shopping preferences of cities revealed that users in Shanghai and Shandong were most concerned about commodity prices, while consumers in Jiangsu and Beijing were most concerned about whether they were genuine goods.

Shanghai is a large consumer of formula milk. Beijing prefers imported air purifiers, tap water filters and other products. Nanjing consumers buy more cosmetics, Chengdu people like to buy outdoor products, while health products occupy a large proportion in Wuhan consumers' shopping lists.

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Overseas shopping options are more diversified.

Since Amazon's "offshore outsourcing" has been launched online, more and more well-known brands abroad have entered the field of Chinese consumers through overseas purchase. Chinese consumers' overseas online shopping brands are increasingly diversified.

For example, "THE LAUNDRESS", which is a pure natural plant formula clothing care brand from the United States, has been successfully ranked among the top ten sellers of health care products outside the sea, while Tangle Teezer, the hairdressing tool developed by the British professional hairstylist, has become the first place in the best-selling beauty brand of Amazon.

Shoes, health care and clothing accessories are the three favorite categories of Chinese overseas online shoppers, followed by mother and baby and beauty products. At the same time, kitchenware, personal computers, watches, jewellery and bags are also among the top ten most popular categories.

From the brand point of view, the sales data of Amazon's "offshore outsourcing" line, Sam Edelman Sam ed man, GNC Jian An Xi, Calvin Klein and so on, have become the best selling brands of the ten main categories of Chinese seafood lovers.