Taobao Launched The New Shopping Mode "Buy+" As The Killer Of Traditional Department Stores.

Taobao recently launched a new shopping mode, Buy+, which claims that computer graphics systems and auxiliary sensors can be used to create interactive 3D shopping environment, breaking through the restrictions of time and space, and truly realizing shopping malls everywhere.

This is called the killer of traditional department stores by many business people.

Nowadays, large department stores that once "blossom everywhere" face

Fierce competition has shown a declining trend.

In the situation of "Internet +", can traditional department stores usher in spring?

"The future of Chinese traditional department stores will be even worse."

The 2015 China department store industry development report released by the Chinese Department Store Association showed that China's department stores suffered a continuous decline in operating performance.

Almost all the 80 companies surveyed in the report are over $100 billion in annual sales, but the data are still "bleak": total sales in 2015 increased by 9.3% compared to the same period last year, while total profits declined by 12.05%, and sales profit margins dropped by 19.53%.

Among them, sales fell by nearly half of the total, and enterprises with a drop of more than 10% accounted for nearly 1/4.

In addition, the Department Store insiders do not shy away from the industry's "difficulties".

Yao Lu, deputy general manager of Shanghai new world city, said that the trend of low speed and struggling in China's department stores is indeed in the cold winter, and the whole industry is caught in the whole industry and the overall difficulties.

Why is the department store no longer in sight? Du Baoxiang, vice president of Wangfujing group, said: "the blind expansion of commercial outlets, the diversified consumption of customers, the strong impact of e-commerce, and other factors superimpose the concept of commodity management, which is centered on commodities, and the mode of operation is simple and crude.

Too much reliance on price means is also constrained by the lag in technological innovation decisions.

Chu Xiuqi, President of the China general merchandise business association, added that the reason why China's department stores suffered a cold winter also includes the rising cost of operation.

In this case, can China's department stores usher in spring?

Japan's department store industry has seen a positive growth in sales last decade.

The sales of Tokyo San Yue Department Store in Ginza increased by 14% in 2015.

At the San Yue Department Store in Ginza, Tokyo, 8 duty-free shops for overseas tourists, 80% of the customers are Chinese.

It shows that domestic demand in department stores is exuberant.

Obviously, the front line of department stores is not dark.

For a long time, department stores have higher control over the quality of goods than other channels, and there are irreplaceable advantages in terms of shopping convenience.

However, what can not be ignored is that after 80 and 90's rise gradually to mainstream consumer groups, but they can not accept the department store industry that is only offline.

At present, the majority of O2O pformation in domestic department stores is still at the conceptual level.

Some department stores in the past year or even several years.

Part of the pformation of the whole channel has attracted some popularity but failed to encourage consumers to shop, and department stores did not get significant sales growth.

Song Hua, a professor at the Business School of Renmin University of China, said that if there was no creation of value offline, it would be an Arabian tale to expect value creation through the Internet.

The real O2O is to cover the blind area in the supply chain through the integration of the offline supply chain and the online data, and then really tap the value.

As a result, the development of China's department stores took a turn and returned to the origin of its weak commodity operation ability.

Chu Xiuqi pointed out that compared with Japan, China

The price of commodities is too high and the profits are too high under the line.

Therefore, China's department stores need to break the curse of the high price of clothing, cosmetics, household goods and daily necessities, so as to attract consumers to return to the physical store.