Five Hundred Springs Enterprises Canton Fair To Grab A Single Regional Brand Awareness

It has always been regarded as a weathervane of foreign trade, and is also recommended by Quanzhou's foreign trade enterprises.

The important platform for displaying new products and snatching orders.

From April 15th to May 5th, the 119th spring Canton Fair will be held in Guangzhou. The reporter learned from Quanzhou business bureau that there were 503 enterprises participating in the Quanzhou fair, and the Quanzhou brand exhibition area was set up for the first time at the Canton Fair. The special zone will be held for 4 consecutive sessions.

"Quanzhou has set up a brand exhibition area at the Canton Fair. Guided by the global high quality merchants and the national attention trade fair platform, it guides the organization of Quanzhou ceramics, stone carving and rattan iron craft.

The brand enterprises will take part in the exhibition to showcase the city's demeanor, industrial characteristics and brand image of Quanzhou.

Quanzhou City Commerce Bureau official said.

Five hundred spring enterprises Canton Fair grab tickets

Last week, many enterprises in Quanzhou had left for Guangzhou earlier.

Yan Shuwei, a member of the foreign trade department of Shun Mei Group, has told us that the number of booth in the Dehua group is the largest in the three categories of gifts, gifts, craft ceramics and home decorations.

Yan Shuwei said: "the new products are mainly reflected in the appearance, and some popular hot products."

It is reported that a number of booth exhibition in Shun Mei, aimed at the current difficult to optimistic foreign trade economic situation, "counter trend" breakthrough.

For most ceramic enterprises in Dehua, although the number of foreign merchants is decreasing, there is not much deal in the Canton Fair, but for exhibitors, the more important purpose is to promote brand, maintain customer relationship and strive for late order tracking and implementation.

In addition, PEAK shoe industry still has 18 booths this year, and 20 foreign trade salesmen follow the "attack", of which 10 are footwear and clothing.

"The style of shoes and garments we brought to the Canton Fair has 200 to 300 styles. The booth is decorated into a hardcover store."

Said the head of the foreign trade department of Quanzhou PEAK Shoes Co., Ltd.

Quanzhou City Commerce Bureau official said, Quanzhou exhibitors commodity mainly textile shoes and clothing, building materials, bags and umbrellas, ceramic resin, food and beverage, machinery and other traditional superior commodities and electronic and electrical, auto parts and other emerging industries, mainly commodity.

First brand exhibition area in Quanzhou

One of the highlights of this year's Canton Fair is that Quanzhou will set up the Quanzhou brand exhibition area for the first time in the Canton Fair this year, and will continue to hold the 4 session.

In the 20 day exhibition, most of the exhibitors in Quanzhou will focus on the second, third phase of the Canton Fair, and the Quanzhou brand exhibition area will be set up in the second and third stage A area.

According to the introduction, the second phase of the brand hall is 605 square meters, which is jointly established by three counties of Huian, Anxi and Dehua. Quanzhou brand exhibition area, including Huian, Anxi 405 square meters, Dehua 200 square meters, mainly provides daily consumer goods, gifts, household industry and other enterprises exhibiting, exhibits products are stone products, household handicrafts, ceramics and so on.

"Huian's Lei Yi stone industry, spring craft stone, Tenghui stone industry and other 3 enterprises entered the brand hall; Anxi's Xintang furniture, Ju Feng handicrafts, Fuhua crafts, stellar furniture, HENGFA home and other 5 enterprises were settled; Dehua has Shun Mei Group, Xun Fa Yang pottery, mountain flower ceramics and other 3 enterprises to enter."

The third phase of the brand hall has a total of 605 square meters, which is set up by the Quanzhou brand exhibition area in Jinjiang. It mainly provides textile, clothing, footwear, bags and food companies exhibiting products, including textile garments, shoes, umbrellas, food and so on.

"The three phase of the Jinjiang brand hall has 10 exhibitors including Dalong clothing, Jin De weaving, new hundred fine knitting, seven color fox clothing, YaoLi, Mei Mingda shoes, big and metal packaging, Heng An Group, plum umbrella industry, Fuyuan food and so on."

Quanzhou Commerce Bureau official said that Jinjiang has 6 traditional pillar industries, such as shoemaking, textile and clothing, ceramic building materials, food, umbrella making and paper products, with complete support and obvious advantages.

The 4 emerging industries of equipment manufacturing, photoelectric energy, high-end printing and aircraft repair have gradually formed, and the agglomeration effect is gradually emerging.

"Every year, the number of exhibitors in Jinjiang is the largest in every Canton Fair. The establishment of the brand hall in Jinjiang is conducive to the development of" Jinjiang manufacturing ".

Quanzhou City Commerce Bureau official said that the overall demand environment of the world economy has not been effectively improved, the recovery of the developed economies has not been balanced, the growth of the emerging economies has slowed down, the exchange rate of major international trade currencies has fluctuated greatly, the barriers to trade normalization and the weakening of traditional industrial competitiveness have become the downward pressure on exports. "Quanzhou brand" holding the Canton Fair will help the enterprises to break through the trend.

Quanzhou City Commerce Bureau official said: "to strengthen the" Quanzhou brand "in the international trade fair and other international exhibition promotion.

To create "Quanzhou brand" business card in the international market, highlight the advantages of Quanzhou's local industry, expand the visibility and influence of Quanzhou's manufacturing industry in the international market, further promote the pformation and upgrading of foreign trade, and promote the sustained and healthy development of Quanzhou's foreign trade.

{page_break}

Build regional brand awareness

Apart from strengthening Quanzhou's brand publicity, the Guangzhou Fair also strengthened its introduction to Quanzhou's urban culture and its superior industries.

It is understood that at the Canton Fair, we will focus on the promotion of Quanzhou's elegant demeanor and advantageous industries in the second, third area of the brand area.

Quanzhou City Commerce Bureau official said that Quanzhou is the only pilot city in China made 2025. GDP has been the first place in Fujian province for 16 consecutive years, and its per capita GDP exceeds 10 thousand US dollars.

It has five traditional advantages, including textile and footwear, building materials, processing products, food and beverage, machinery manufacturing, and so on. The five emerging industries such as petrochemicals, ship repair, shipbuilding, automobile and accessories, electronic information, biomedicine and so on are developing strongly. Among them, 3 output value of petrochemical, textile and clothing, footwear and so on are over 100 billion yuan, 3 output value of equipment manufacturing, building materials, food and beverages are over 50 billion yuan, and foreign trade export has maintained positive growth for 16 consecutive years. It is one of the fastest growing and most dynamic regions in Fujian and even the whole country.

In order to strengthen the publicity and promotion of "Quanzhou brand" in overseas professional exhibitions.

Last year, the Quanzhou Municipal Bureau of Commerce carefully organized 39 overseas exhibitions, such as "Quanzhou brand overseas line" and "Quanzhou brand Hayes", to consolidate the traditional European and American markets and expand the pioneering efforts in the emerging markets such as Africa, Latin America and South Asia, the countries along the haze and its free trade area market, enhance the visibility and influence of export brands and independent innovation products, and encourage enterprises to use overseas exhibition platforms to grasp business opportunities, grab orders and expand markets.