China Leather Association Holds Press Conference To Pay Attention To China Leather Industry

The China Leather Association held a news conference on the economic operation of China Leather Industry in Beijing at the staff house of 2015.

Ye Xiangju, Deputy Secretary General of China Leather Association, introduced to the media the economic performance of China's leather industry in 1-12 months of 2015 and 1-2 months of 2016, and analyzed the factors affecting the smooth development of China's leather industry and predicted the future development trend.

Li Yuzhong, executive vice president and Secretary General of the China Leather Association, presided over the press conference, focusing on the key work plan of China Leather Association in 2016.

Su Chaoying, executive director of China Leather Association, deputy secretary general Nie Yumei, deputy secretary general Chen Zhanguang, and media reporters in Beijing attended the press conference.

At the beginning of this year, the China Leather Association conducted a survey on the 2015 production and operation of enterprises, and found that the differentiation among enterprises was obvious. Some enterprises with weak design ability, poor market control, and irregular management, and enterprises with insufficient innovation had been struggling to make ends meet.

The traditional brands such as AOKANG, Kangnai, giant one, golden monkey and so on have achieved varying degrees of growth. There are also rising stars such as Luo Chi, who have achieved super high growth in sales revenue of 33% in outdoor draught and Internet + draught.

Specifically, the development of leather industry in 2015 showed two characteristics: first, the downward pressure increased; two, the industry differentiation was obvious.

First, the development of the industry has slowed down and the downward pressure has increased. This feature is evident in the series of indicators such as the prosperity index, sales revenue, total profit, import and export, and market sales.

Throughout the past 2011-2015 years, five years have seen light

The annual curve of the prosperity index moved downward year by year, and for the first time in 2015, it entered the gradually cooled area, with a monthly average of 89.36.

In 2015, only the export index was in the stable range, and the monthly mean value was 98.23. The total sales revenue and total profit were fluctuating in the gradual cooling area, with a monthly average of 89.54 and 82.31 respectively.

Sales revenue and earnings grew steadily and the growth rate dropped.

In 2015, the sales revenue of leather, fur and products and footwear industry in China was 1 trillion and 400 billion yuan, an increase of 6.1% over the same period last year, and the growth rate dropped by 3 percentage points. The total profit was 88 billion 730 million yuan, an increase of 5.4% over the same period last year, and the growth rate dropped 3.1 percentage points.

The decline in exports is surprising, and the downward trend is becoming more obvious in the second half of the year.

In 2015, China's leather, fur and products and footwear industry exported 86 billion 130 million US dollars, down 3.1% compared to the same period last year.

Among them, the footwear industry accounted for 59.4% of exports, down 5.1% compared with the same period last year, while the growth rate was 11.8% over the same period last year.

The top five provinces in Guangdong, Zhejiang, Fujian, Jiangsu and Shandong accounted for 80% of the total export volume, and the average growth rate dropped from 4.9% last year to 0.8%.

In 2015, China's leather, fur and products and footwear industry imports amounted to US $9 billion 570 million, an increase of 2.1% over the same period last year, and the growth rate dropped 8.6 percentage points.

Affected by the drop in demand, the growth rate of semi-finished leather and finished leather, which accounted for 46% of the total imports, fell by 15.7% and 3.9% from last year to 5.4% and 9.6% respectively.

Sales in the domestic market are sluggish, and online and offline growth is decreasing.

From the line down, in 2015, the national key retail enterprises had 110 million pairs of footwear sales year-on-year, an increase of 1.3% over the previous year, and retail sales of 45 billion yuan, down 5% from the same period last year.

From the online perspective, the sales volume of shoes on 15 e-commerce sites was 550 million pairs, an increase of 7.3% over the same period last year, and sales volume was 69 billion 300 million yuan, down 3.2% from the same period last year. The underwriting sales volume was 130 million, an increase of 0.9% over the previous year, with sales of 14 billion 940 million yuan, a decrease of 19.1% over the same period last year.

Two, industry differentiation is not only reflected in the macro aspects of production, import and export, but also at the micro level of differences between enterprises.

Judging from the output of main products in the industry, light leather and leather shoes keep growing, leather clothing and fur clothing are decreasing.

In 2015, the national regulation of light leather production 600 million square meters, an increase of 2.2% over the same period, accelerating 1.6 percentage points, mainly driven by the growth of automobile and leather furniture.

And downstream products industry has varying degrees of growth decline, leather shoes production growth fell 1.9 percentage points, leather clothing production growth rate dropped 23.4 percentage points, fur clothing production slowdown slowed 91.5 percentage points.

From the perspective of export target market, the top five export markets of leather, fur and products and footwear industry in 2015 were the United States, the European Union, ASEAN, Japan and Hongkong, accounting for 64.3% of the total.

Among them, exports to the United States and ASEAN increased by 5.6% and 8.7% respectively, and the pulling effect was obvious. Exports to the EU, Japan and Hongkong fell by 4.1%, 6.3% and 9.7% respectively.

Leather of China in 2015

From the perspective of exports to BRIC countries, the products and footwear industry only increased 11.5% to India's exports, and dropped to varying degrees in Russia, South Africa and Brazil, down 33.2%, 5.2% and 16.1% respectively.

In 2015, the differentiation of industry import structure was more obvious. On the one hand, the import of raw materials dropped by 5.2%, on the other hand, the finished goods showed a 11.2% growth, accounting for 48.2%, and the import and consumption orientation of products was more obvious.

In 2015, the top three of China's leather, fur and products and footwear industry were imported from the European Union, ASEAN and Brazil. The growth of imports was mainly dependent on ASEAN, and imports from ASEAN accounted for 2 billion 320 million, accounting for 24.2%, up 43.9% from the same period last year. Imports from the EU and Brazil decreased by 6.6% and 13.3% respectively.

Judging from the economic operation of the industry in early 2016, the data are not optimistic and the prospects are uncertain.

In the 1-2 months of this year, the industry exported 12 billion 290 million US dollars, down 21.1% from the same period last year.

Imports of US $1 billion 210 million decreased by 10.2% compared to the same period last year.

In addition to the industry

Lack of brand, weak channel control power, in the global industrial chain in the middle and low end itself reasons, but also facing the market demand growth is weak, the domestic low cost competitive advantage weakened, the element driven mode is difficult to follow, the industry to Southeast Asia and Africa pfer, resource and environmental load close to the upper limit and other development constraints.

But the fundamentals of China's steady economic growth have not changed.

China has great potential market, complete industrial chain, efficient industrial cluster, high-quality industrial team, and the world's largest capacity. In the short term, no country or region can undertake such a huge capacity. These are the effective foundation for the development of China's leather industry; with the advance of intelligent manufacturing, the structural reform of the supply side is deepening, the industrial structure is gradually optimized, and the cultivation of innovative talents will provide a new source of power for the development of China's leather industry.

It is expected that the leather industry will basically keep stable this year, and the main indicators such as sales revenue and profit will keep steady growth. There are many uncertainties in export. On the one hand, we should take a look at the trend of global economy. On the other hand, we should also look at the support of China's fiscal policy.

In 2015, the growth momentum of the global economic situation was insufficient, and the conflict situation in the regional situation intensified. China's economic development entered the throes of the pformation of new and old energy, and the economic growth shifted from high speed to high speed.

China's leather, fur and products and footwear industry is also hard to get away with. Sales revenue, profits and imports have maintained steady growth, but the growth rate has continued to fall, and exports have dropped for the first time since 2010.