Nike In The Milan Design Week Shows 25 Future Works That Foreshadowed The Future.

In all Design The most mature Milan design week in Zhou Zhong has become a mature week. brand The fertile land of business marketing. Big and small brands come to Milan every year in April to make a bustle, and at the same time highlight the aesthetic and taste of the brand. This year, Nike Let's join in the fun.

Recently, Nike joined hands with 10 artists and held a theme exhibition entitled "The Nature of Motion" in the abandoned industrial space in southern Milan. With the help of multiple media, they present the concept of natural rhythm and exhibit future conceptual works.

The Nature of Motion

Starting from the "Flyknit" series, Nike is committed to applying the idea of Natural Motion in product design, by digging the potential of the human body and improving the distance between the product and the human body through the perfect intersection of appearance, function and movement.

"Our untiring efforts in design will not only take into account the characteristics of this sport, but also consider what the people of the sport are like," said John Hoke, vice president of Nike design. "Our goal is to keep thinking about how we can create new design languages and solve new problems when athletes are constantly moving."

These 25 sports shoes exhibited in the exhibition are a bit of a surprise. But in 2020, these shoes are also hot for the season.

The designed and synthesized "whisker" is made by a 3D printer and can be used as a "sensor" to make you feel like an athlete.

This shoe is "soaked" in many layers of polyurethane foam, no matter how intense the runner is running, it will not be completely extruded. At the same time, the influence of feet on the ground is eliminated.

The bottom of the sliding bottom helps the runners to run.

The plunger is used to reduce the impact of feet on the ground.

This shoe also uses 3D printing technology, soles "disappear", athletes will wear it running feeling will be completely different.

The shoes designed by staff Jeff Johnson seem to be walking on pins.

This shoe is packed with protective plastic bags outside, filled with power sand, which can absorb shock.

The use of spiral hair can adjust the density, height and weight of shoes according to their own conditions.

Running on elastic balls does not seem comfortable, but it is good for athletes.

The foam toe separator looks strange, but Nike thinks it can form a "piecewise buffer" which is properly expanded and contracted when struck.

The shoe sole with 3D printing is based on the foot pressure diagram, and it can bend freely when the shoe hits the ground.

In this design, airbags capture and release air at the foot, and the buffer needed in running will be applied to the extreme.

The kitchen brush in this design is more attractive than the practical "directional buffer".

This shoe is called "cheeky design" by Nike. It put the mop at its feet like an air cushion. It can also send a subconscious signal to competition: I want to wipe the floor with you!

It is more practical than the elastic ball series shoes. This shoe uses only a few more flexible balls to increase compression and use 3D printing to improve stability.

Walking on rocks sounds terrible, but it is based on the pebble massage road found in Taiwan, which can improve health and physical fitness.

These shoes look ridiculous. When you wear them, the spring buffering surface will drop to normal height.

According to the perm rolls, the needs of individual athletes can be adjusted.

All kinds of colored liquids fill the airbags on the shoes to form a cushion.

The packaging of champagne gives the shoe a heavy sole, but because of the foam generated when it swaying, the athlete's foot length changes to create a personalized cushioning system.

This design makes full use of the advantages of tension magnet to cushion before running.

Memory foam is not just for pillows. In this design, it forms a stretchable cushion.

The idea of expanding memory foam also includes a memory foam between cooling gel insoles and soles.

This shoe is not designed for running. The plug-in vibration outsole is designed to help athletes recover better after exercise.

The shoe is designed independently to compress foam balls to ease the impact of road to foot and rebound quickly.