Textile Machinery Enterprises Need To Take Several Steps To Open The Market?

In recent years, made in China

Overseas

Sales volume has generally been greatly improved, and the export volume of China's textile machinery has increased year by year.

Such as computerized flat knitting machine

The speed of development in the first two years is very fast, and nearly half of the products of several domestic flat knitting enterprises have been exported to foreign countries.

Many textile machinery enterprises, whether spinning machine manufacturers or specialized equipment manufacturers, have clearly indicated that export growth has increased significantly in the past two years.

The overseas market with huge potential is gradually valued by domestic spinning machinery enterprises.

In the interview, the reporter learned that in the past two years, the export volume of Qingdao global group, Wuxi Hongyuan Electromechanical Technology Co., Ltd., Tonghe Textile Machinery Co., Ltd. and Dong Jie textile machinery parts Co., Ltd. had greatly improved, and some growth rate even exceeded 50%.

Many textile machinery enterprises are looking forward to the overseas market in 2016. They generally believe that the domestic market in 2016 is still not optimistic, but overseas markets are full of opportunities.

But going overseas is not an easy task, and it must be steady and steady.

Vision is not confined to Southeast Asia.

With the rapid development of textile industry in Southeast Asia and other countries and regions, in recent years, with the advantages of labor cost and raw material cost, South Asian and Southeast Asian countries, mainly India, Bangladesh, Vietnam and Indonesia, have obvious competitive advantages in textile industry, and become textile emerging markets, and the textile industry chain is gradually improving.

Most of the textile machinery enterprises in these countries can only produce relatively simple textile machinery. Most of the middle and high-end textile machinery equipment needs to be imported to meet the demand.

Advanced equipment such as Japan, Germany, Italy and other developed countries are expensive, but most enterprises can not afford them.

China's textile machinery products are of high quality and low price, especially China's textile machinery and equipment categories are complete, cost-effective, and low maintenance costs, and more easily accepted by local enterprises.

Many textile machinery enterprises say that in the past two years, through the inspection of some European companies, it is found that there is not much difference between the technical level of the domestic spinning machine and the advanced international level. Although there are some bright spots in their performance, domestic products have great advantages in terms of price performance.

It can be said that the high cost performance and adaptability of domestic spinning machines meet the needs of foreign markets.

According to Zang Chendong, chairman of Dong Jie Textile Machinery Co., Ltd., the sales volume of the company's exports to Laura increased significantly last year, and the export volume accounted for 30% of the annual sales volume.

The export of rolldo is a high-end product with higher technology content and higher selling price. The average price of export rollers is about 2 times the average unit price of domestic rollers.

With outstanding quality, Dong Jie Luo La has established long-term and stable cooperative relationship with many well-known foreign host enterprises.

Among them, a strategic partnership with well-known European enterprises has been achieved, and the annual sales volume of this one is about 10000000 yuan.

According to a person in charge of the import and export trade of textile equipment, since last year, although the domestic market situation is grim, the company's international business is still relatively stable. Besides the Southeast Asian market, the Middle East, North Africa, India and Latin America have also achieved growth.

Thus, for textile machinery enterprises, there are still many emerging markets to be developed.

For example, Brazil, which is known as the BRICs in China, and Algeria, Egypt, Iran and other countries in the Middle East and North Africa.

These emerging markets are rich in natural resources, adequate foreign exchange reserves, and consumer confidence index is still at a high level.

Despite the severe international economic situation in recent years, the economy of these emerging markets has always been on the rise, and the political situation is relatively stable, which has promoted the trade development between China and these emerging markets, or will become an important direction for the export of China's textile machinery enterprises.

Overseas exhibitions are important ways

As for the overseas market development channels, most of the domestic spinning machinery enterprises still rely on textile machinery exhibition, foreign agents and overseas self service centers to strengthen their contacts with foreign customers.

Reporters learned that, in the face of market growth, more and more textile machinery enterprises participate in professional exhibitions in the industry as an effective way to expand overseas markets.

In the thirteenth Bangladesh international textile and garment industry exhibition held in Dhaka, Bangladesh, by the end of January this year, the number of exhibitors in China's textile machinery enterprises has increased than before. Only 35 enterprises in the Jiangsu textile machinery industry participated in the exhibition.

Changzhou Tonghe Textile Machinery Manufacturing Co., Ltd. carried the compact spinning frame and roving frame exhibitors at the exhibition. Before the booth, the audience was bustling and bustling with customers.

According to Wang Xiaodong, deputy general manager of the company, there are now eight or nine customers in Bangladesh, although this is the second and the only time they have exhibited in Bangladesh, the same and products have been highly recognized by Bangladesh customers.

On the exhibition stand, 3 local agents took their customers to verify the prototype in advance.

Wang Xiaodong said that 2016 is Tonghe's pition year. It will participate in Bangladesh, Egypt, Vietnam, Indonesia, Turkey, India, Pakistan, Uzbekistan and China International Textile Machinery Exhibition in October and ITMA Asia exhibition this year.

Tonghe company strengthens its publicity efforts by participating in exhibitions, especially overseas exhibitions. The goal is to export 30% of the company's sales within 3 years.

Ding Chaoying, chairman of Wuxi sprat air jet loom Manufacturing Co., Ltd., said that in the face of recent domestic and international industry situation, the company will unswervingly take the road of export-oriented. This year, 6 exhibitions will be held in Bangladesh, Egypt, Vietnam, Indonesia, Turkey and India.

His experience is: the boss + prototype exhibition mode is a magic weapon for opening the market abroad in recent years.

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According to the briefing, in order to help Jiangsu textile machinery enterprises to better explore the international market, Jiangsu Textile Machinery Association has chosen Vietnam, Indonesia, Bangladesh, India, Turkey and Egypt as the 6 key developing and consolidating markets in 2016, and organized enterprises to participate in exhibitions held in these countries.

Opening the market requires several strides.

The overseas textile machinery market has great potential, but the challenge is obvious if we want to enter the foreign market. The biggest test for the domestic textile machinery enterprises is product stability and after-sales service quality.

This requires textile machinery enterprises to improve the stability of products for the actual needs of overseas customers. On the other hand, it also needs to improve the company's management system and set up overseas after-sales teams that are more in line with the needs of foreign customers.

In the process of developing overseas markets, some spinning machinery enterprises began to try to improve service content and mode continuously.

In order to consolidate and expand overseas markets and solve the problems of language barrier, distance and communication difficulties, these enterprises set up offices in addition to increasing the training of foreign trade personnel. Some enterprises directly employ foreign personnel to conduct agency sales of their products, making it easier for them to contact and communicate with local customers.

They believe that this is more conducive to strengthening communication with customers, understanding the personalized needs of customers, absorbing marketing agents with certain strength and resources, and creating conditions for the company to further expand its foreign market.

The overall level of China's textile machinery and components has increased a lot in recent years, but there is still a gap between high-end products and international standards.

This requires enterprises to enhance product development and customize product development direction according to user needs. Through technological research and development, high-quality products will be introduced continuously to make flexible customization for users in line with individual needs.

A large number of European small and medium enterprises have launched targeted products, which are not large in quantity, but are essential in some production areas.

For domestic spinning machinery enterprises, it is worthwhile to consider the large scale production mode before expanding the overseas market.

In addition, the domestic textile machinery has been quite competitive in terms of technology and intelligence, but the environmental performance of some products has yet to be improved.

The relevant person in charge of the enterprise said that although the environmental protection policies of some overseas countries are not very strict at present, after a large-scale expansion of production capacity, they will eventually make relevant policies and regulations to improve the environmental protection performance of the products.

In addition, there is a market and lack of funds is a major problem perplexing China's textile machinery equipment going out.

According to the responsible person of China Textile machinery and technology import and Export Corporation, textile enterprises usually need huge amounts of money to purchase textile machinery equipment, especially complete sets of equipment, so they must borrow money from banks.

But compared with some foreign competitors, China's textile machinery enterprises can provide a lot of supporting financing conditions.

As a result, the international competitiveness of China's textile machinery equipment has been greatly weakened.

The State Council promulgated the guiding opinions on promoting cooperation in international capacity and equipment manufacturing. It put forward the policy of improving fiscal and taxation support, increased financial support, played an active role in RMB internationalization, expanded sources of financing funds, strengthened and improved export credit insurance, strengthened service guarantee and risk prevention and control, and provided support and services for enterprises to go out.

Nevertheless, the implementation of policies needs a long-term process. Before that, if the enterprises are adequately prepared to provide more convenient financing services for buyers, the opportunity of export of textile machinery and equipment will greatly increase.

Since the beginning of last year, China textile foreign company has tried to provide third party financing services for the export products of textile machinery enterprises. The responsible person said that the launch of the service really promoted the export volume significantly.