How To Decorate The Terminal Store Atmosphere Of Clothing Brand

When consumers enter a clothing store, they can only see that simple clothing display and simple decoration may not be able to arouse their interest in buying.

The clothing store is an important part of the brand style expression. The colorful shop atmosphere design can not only create a good selling space, but also attract the attention of the brand consumers, and effectively retain the customers' time in the store.

During this period, the store can make use of store advertising, salesperson's persuasiveness and other tools to promote customers' interest in clothing itself, and finally complete the purchase process.

So, how should we design the shop atmosphere?

One color design

Color design in shops is the top priority of shop atmosphere design. Color is closely related to brand, indoor environment and clothing style.

Effective color design enables customers to feel the unique charm and personality of the clothing brand from entering the shop door, so that the perceptual factors of customers can be sublimated and eventually their desire to buy will be mobilized.

Generally speaking, customers feel different colors in the store:

The softness and flowery can enhance or weaken the sense of space and weight of the store.

For example, making the walls bright and bright will make people feel youthful and energetic; and coated with heavy colors will make people feel stable and dignified, more suitable for elegant and atmospheric clothing brands.

Generally speaking, bright colors can make customers quickly intoxicated and stimulate the interest of young women who love beauty, but it is worth noting that ceiling, floor, shelf and shop advertising are best able to ensure coordination, and at the same time, color should not be messy to make people feel refreshed.

And heavy color should also be combined with the combination of thick and thin, otherwise too depressing will make people feel depressed and curb buying emotions.

Specific to the application area, bright colors are suitable for young women's clothing, while heavy colors are suitable.

And formal dress.

People see warm colors, such as sunlight, fire and other scenery. They create warm, happy, warm, cheerful, active, emotional response.

Seeing a cool color will remind people of the scenery such as ocean, moon, ice and snow, green hills, clear water, blue sky, and so on, creating tranquility, coolness, profound sadness and so on.

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However, careful taste, in fact, can be subdivided into cold and warm tones, including: the color of cold tones, divided into two kinds of solemn cold and vitality cold.

For example, black, gray and other colors can make people feel solemn and stable; and bright blue and bright green and other colors will make people feel energetic and more suitable for some fashion brands.

Warm colors are divided into two types: warm and warm.

For example, the red walls will make the stores full of charm and warmth, while the yellow and orange walls will make people feel warm and romantic.

Therefore, according to the role of cold and warm tones, operators need to have a detailed understanding of the meaning and style of their brands, and finally design a store atmosphere with color.

Lighting design can improve the aesthetic value of clothing stores and play the role of changing the sense of space and giving space personality.

Therefore, lighting is one of the most important tools in the design of store atmosphere.

The application of lighting is a systematic project. The author thinks that the application should be analyzed from three aspects: brand style, decoration technology and the structure of the store itself.

What I want to emphasize here is that the role of light is not only to illuminate a certain space, but also to emphasize the clothing itself and the atmosphere of manufacture.

Therefore, the categories and expected effects of clothing are the first factors that designers should consider.

From the specific application level, lighting plays the following three roles:

Basic lighting: the basic lighting is mainly to extend the light in the whole store, while keeping the color tone in the shop uniform so as to ensure the basic lighting in the shop.

Among them, there are two main application modes: embedded (such as floor lamp, roof barrel lamp) and direct suction ceiling lighting.