Pacific Bird'S Total Retail Sales Reached 9 Billion Founder'S Feelings For The Industry.

It has been 20 years since the creation of the brand. In these 20, the Taiping bird group has a total retail sales of 9 billion, and the sales volume is staggering. In addition, the founder Zhang Jiangping keeps an unchanged mind and feelings for the industry.

From 96 years of brand creation, PEACEBIRD

It has gone through 20 years. For the founder and chairman Zhang Jiangping, he has an unchangeable heart and feelings for the industry, and is the source of his 20 years of fashion and clothing industry.

By the end of 2015, there were 6 brands of Taiping bird company, with a total retail sales of 9 billion. The retail market share was the top five of the domestic casual wear market. The total number of stores in the country was close to 4000, covering 31 provinces, municipalities and autonomous regions, and the number of employees nationwide reached tens of thousands.

The success of Taiping bird is closely linked to innovation.

Four pformation to China's clothing territory

In 1996, Zhang Jiangping and his founding partners created the PEACEBIRD Pacific bird brand with the symbol of freedom, happiness and beauty.

Since 1996, Taiping bird has made great efforts to develop men's clothing.

With no precedent to follow, Zhang Jiangping led his partners to adhere to the concept of "dislocation competition" and put forward the concept of casual men's clothing, laying the foundation for brand development.

The second change came from the Asian financial crisis in the 1997. Under this background, Zhang Jiangping concentrated all his advantages on product research and development and channels, and pformed Taiping bird into a light assets enterprise. This is more like a spontaneous revolution launched from inside to outside, changing and innovating from me.

The third revolutionary innovation of Taiping bird was the establishment of Taiping bird dress in 2001.

Innovation is to break through your own comfort zone and break through the unfamiliar areas.

Although the birthplace of Taiping bird, Ningbo did not make the soil for women's clothing, but with the advantage of the channel and the extension of the brand, Taiping bird's clothing soon became a fashionable female dress pronoun.

In 2008, when the financial crisis hit again, the Pacific bird went against the tide and regarded the financial crisis as the best time for a new layout.

When most brands did not have a concept of e-commerce in 2008, Taiping bird took the lead in laying out their own e-commerce layout, and quickly launched an era in the field of Chinese clothing brand. The fourth innovation made Taiping bird lay a solid foundation in the field of e-commerce. After several years of efforts and accumulation, in the 2015 "double 11" national Carnival shopping, Taiping bird's business performance was strong, and the sales of its brands reached 383 million, ranking the first in China's fashion apparel sales.

Positioning creativity and fashion to add new business cards to Ningbo's cultural industry

Zhang Jiangping, who already had the opportunity, began to implement the light asset operation mode in the 97 year, pforming the intensive fashion industry from the labor-intensive traditional industries.

In recent years, it has made great contributions to raising the high added value of the industry in the case of small social resources.

In 2015, the company's tax revenue reached XX billion, ranking twenty-first in Ningbo, creating 10 thousand jobs.

The company is based on Ningbo to enhance the fashion atmosphere of the city. In early 2015, PEACEBIRD MEN 2015A/W 3D FASHION SHOW joined hands with the world-famous British Hologram technology team to create the interstellar show. This is the first time that Chinese brands have adopted the high-tech 3D holographic imaging technology that can best highlight interstellar science vision. For thousands of visitors, it has created a perfect show like a wandering in the vastness of the universe. It is one of the few fashion show brands. The Taiping bird team has put the theme of every season into the show, creating a unique fashion conference, becoming the fashion benchmark of the Chinese clothing brand. More than ten brands of fashion show every year also add a lot to Ningbo's creative fashion.

In March 15, Taiping bird officially joined hands.

Alexis Mabille has become the first Chinese apparel company to participate in the formal membership of the French custom Fashion Association. It will strive to enhance the overall image of the Chinese apparel industry and strive to develop more fashion industries, so as to provide Chinese consumers with a higher level of choice.

In January this year, on the occasion of the 20th anniversary of the company, PEACEBIRD Pacific bird interacted with Yintai business, and willfully moved the annual meeting of the company to Ningbo universal Yintai City, inviting Ningbo people to join the fashion PARTY of Taiping bird, causing the industry media to scramble to report, so that everyone can enjoy the fun of fashion.

Connecting upstream and downstream industries to create gold medal quality service

In the Taiping bird "four or five" and the upcoming "55" plan, establishing strategic alliances with the upstream and downstream industries has become an important task.

It is not difficult to see that in recent years, every brand of Taiping bird has held regular supplier meetings and franchisee events. It invited high-quality partners to participate in the company's internal training and expansion. Especially in the 13 years since the beginning of the year, Taiping bird clothing has held SV accessories exhibition, and invited more than 100 noodle and accessories enterprises across the country to talk together to explore the use of new fabrics.

After deepening cooperation, Taiping bird has strict control over product quality, improving quality and reassuring consumers.

While asking for partners, Taiping bird constantly optimizes its hardware and strengthens IT and logistics. Of which nearly 500 million of the Tsun Tung logistics base was officially launched in 14 October, the modern logistics base realized the logistics innovation mode of Brand Company's supply chain rapid response. It only takes 6 hours from production to warehousing to order and out of warehouse. During the "double 11" period, the maximum daily outgoing volume can reach 200 thousand single, breaking the industry record and being rated the first five star in China.

Logistics warehouse.

Speed up fundamentally, enhance quality, and bring better service to consumers.