Gabon Will Become The "Barometer" Of Footwear Industry In The World
Reporters visited some of the shoe companies attending the exhibition found that in order to deal with the plight of domestic and foreign markets, in recent years, developing private brands, increasing R & D and marketing efforts has become the path of pformation for many shoe companies in Dongguan.
Part of the pure foundry enterprises face the adverse situation of rising production factor prices, and are faced with many difficulties.
And some shoe companies rely on the characteristics of high technology content, wide brand awareness, strong design and research capabilities, and so on.
It can be said that this year
Gabon
The international fashion bags and footwear exhibition will become a barometer of China's footwear industry and the world's footwear industry.
According to the organizers, the international fashion bag and footwear exhibition hall has reached 16000 square meters this year.
Shoemaking heavy land
There are more than 300 exhibitors.
Among them are
Special enterprise
More than 30, many special enterprise booth size exceeded last year, exhibitors various categories.
The official told reporters: "such as Dongguan native Qisheng, Hong Kong Jie and other enterprises will be unveiled Gabos."
The responsible person told reporters that the international fashion bag and footwear exhibition in the Expo is to build a platform for the exchange and trading of the footwear bag industry chain. For the first time, the Gabon will use the O2O electricity supplier experience exhibition to synchronously release the exhibition online and offline.
In addition, this year, for the first time, the major trade associations, professional market leaders and related footwear companies will be jointly sponsored by the US and China footwear industry network to participate in the "2016 China footwear industry Internet + enterprise pformation and upgrading theme dialogue conference".
From this series of activities, shoe manufacturers can learn about the latest trends in the development of the footwear industry in the world, and cutting-edge technologies.
Xu Jingnuo, the founder of PathFinder, said that the government has also subsidized part of the exhibitors' decoration fees in order to lighten the burden on enterprises and promote the development of enterprises.
Xu Jingnuo believes that Gabon will enable many processing enterprises to build the confidence and power of Chinese original brands.
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Located in Licheng District, Shuang Chi Shoes Co., Ltd. has successfully developed ice surface slipper shoes through the successful docking of Putian shoe industry cluster window network service platform with Shaanxi University of Science and Technology.
It is reported that the service platform is located in the shoe and clothing town of Putian. Since its commissioning, the service platform has provided testing services for more than 50 enterprises, and has successfully conducted training courses such as enterprise management, e-commerce, testing and certification.
The platform also provides financing services to 4 financial institutions, increasing the amount of financing by more than 200 million yuan, providing services such as order collaboration, outsourcing, service docking, raw material procurement for more than 70 enterprises such as three roads and Xinli. It has participated in and guided 16 enterprises to participate in the formulation of 30 standards in the country, industry and local areas, and has provided the production, research and research docking service for 8 enterprises such as "Shuang Chi", "Huafeng" and "Yongsheng". The platform Exhibition Center has also displayed 10 Putian independent brand products such as "Shuang Chi" and "Yi Bai Da".
"In order to better serve the footwear industry in Putian, the shoe and clothing city and the Putian Footwear Association jointly build a service platform serving the footwear industry in the shoe and clothing city."
According to Zheng Xiaozhang, deputy general manager of Putian footwear industry, the service platform has introduced research and development, product testing, and display of new materials for shoes and clothing dealers in cities, which will play a positive role in promoting the development of Putian footwear industry.
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