Luxury Dsquared2 Will Add 10 Stores This Year
Italy fashion is reported.
Luxury brand Dsquared2
In 2015, the revenue reached 220 million euros, an increase of 5% over 2014, but the increase was much lower than 15% in 2014.
The domestic market is still the largest single market of Dsquared2, which accounts for 30% of the total revenue, while the rest of Europe accounts for more than 30%. The United States accounts for only 8% of the total, but the United States accounts for 25% of the brand's e-commerce business.
In terms of channels, Dsquared2 relies mainly on wholesale.
Brand sales
The channel, which has 400 outlets in the world, contributed 70% to the brand last year, with an increase of 3% in revenue.
Retail sales recorded a strong growth of 55%, more than the growth rate of e-commerce business 44% established by Yoox Net-a-Porter Group SpA (YNAP.MI).
Last year, Dsquared2 opened a total of 12 stores, including the world's largest flagship store, the 800 square meter London flagship store, 2 less than in 2014, which will slow down its opening this year, but will still aim at opening 40 independent stores in the next 5 years' retail network.
10 new stores are expected to be added this year, including Paris, Las Vegas, Madrid, Vienna, Istanbul and Hu Zhiming. The Chinese market will be arranged in Macao, Qingdao, Chengdu and Beijing, and the new 400 square meters Rome flagship store has been opened in the early part of the year.
2015 was the 20th anniversary of Dsquared2.
Over the past 13 years, the brand has grown from 220 million euros in 2002 to 220 million euros in Italy, through cooperation with Staff International SpA, which is a fashion group Renzo Rosso fashion group of OTB SpA. Its annual growth rate is 38%.
Dsquared2 and Staff International SpA have been renewed in 2010, and the two sides will continue their cooperation in the men's and women's garments series until 2027.
Dsquared2 partners in other product lines include Brave Kid Srl under OTB SpA.
Children's wear
), Marcolin SpA (glasses), ITF Cosmetics (perfume) and Isa Seta SpA (swimsuit and underwear).
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