Canton Fair: Garment Enterprises Catch Up With Popular Elements This Year, The Export Volume Will Increase By 5 Times.

In May 2nd, Canton Fair Pavilion 4, Pearl River promenade, A District, exhibition hall Design The area in front of the gallery was besieged, and a "Chaozhou day" event was held at the Canton Fair's original design fashion show. The organizers expect that through this innovative measure, enterprises can make a new way through the original design show to promote the development of Chaozhou local small and medium-sized wedding dress enterprises.

In fact, innovation is the theme of the 119th Canton Fair. clothing Under the pressure of rising raw material prices and rising labor costs, the traditional labor-intensive industries, such as shoemaking industry, will focus their efforts on R & D and promotion of new products, stimulate market demand through continuous innovation, and seek for the future, with initial results.

According to the data provided by Guangdong customs, in March, Guangdong exported 173 billion 870 million types of labor-intensive products, such as textiles, clothing, bags, footwear, toys, furniture, plastic products and lamps, 173 billion 870 million yuan, an increase of 8.6% over the same period last year, an increase of 5.6 percentage points from 1 to February, accounting for 21.6% of the total export value of our province.

　　 Garment enterprises catch up with popular elements this year, the export volume will increase by 5 times.

"The latest product design concept and new products will be released to all exhibitors worldwide." This is one of the purposes of organizing fashion enterprises to participate in the fashion show "Chaozhou day" of the Canton Fair in Chaozhou. "Trying to catch the international fashion elements" is also in line with the future development orientation of Chaozhou's major garment enterprises.

Guangdong Guxi wedding dress Co., Ltd. is one of the companies participating in the fashion show. It is trapped in the overall economic situation and the industry is weak. Although the company maintained steady development in the past few years, Zhan Jianpeng, the general manager of the company, believes that the development is still facing a bottleneck and can not find a breakthrough.

In order to change the situation, in November 18, 2015, the company listed on the stock trading center of Shanghai, solved the financing channels, and bought four other factories in Chaozhou to integrate resources. At the same time, it is also working with Xie Jiaqi, China's top ten fashion designer, to get more opportunities to participate in the international fashion week and closer to the international fashion elements. The funds introduced are widely used in the design innovation, combining tradition with modernity, combining classics with fashion, and sublimating with art.

Zhan Jianpeng said that through these measures, their products are favored by more and more domestic and foreign customers. The export volume is expected to increase by more than 5 times in 2016 to 400 to 5 million US dollars in 2015, and the total export volume in the first quarter is 650 thousand dollars. Zhan Jianpeng is confident that he will accomplish his goals this year.

Like the Guangdong national wedding dress Co., Ltd., Chaozhou Kai Chi Garment Co., Ltd. has been pursuing innovation in recent years. The company's design director, she Ke Yan, told reporters that they always used to produce products according to the customers' requirements, which appeared to be insufficiently innovative, but this situation is changing in recent years.

Last year, she took part in a non-material cultural heritage design class. After collecting wind in Dunhuang and coming back, she used a series of inspirations from the process of collecting wind to develop a series of products of Dunhuang theme. The products were well received by foreign customers. During the current season, exports accounted for 60% of the total products. This made her more aware that originality is a trend in the fashion industry and a normal form.

At present, Kay Qi company has continuously strengthened its own design ability, and has also increased investment in this area. There are three or four people in the light design team. Therefore, under the background of a downward trend in the whole industry, the company's business situation is going against the trend.

The national color company and Kai Qi company are the two epitome of Chaozhou wedding dress industry. Now Chaozhou has become the world's largest export base for wedding dresses. It has huge industrial advantages in terms of volume, brand, design, processing, fashion, technology and so on. It has become the window and distribution center for the domestic market to integrate with the international market. The garments manufactured annually are 80% exported to more than 20 countries and regions, such as Europe, America, Southeast Asia and the Middle East.

　　 Lights and shoes innovated, and light companies entered the new blue ocean of competition.

The garment industry is developing in the process of innovation. The traditional footwear industry, which is traditionally labor-intensive, is also unwilling to lag behind. It is a highlight of this Canton Fair to integrate technology elements into shoes. Take Zhongshan city's Technology Co., Ltd. as an example, at this fair, the company has brought "smart speed" smart phone control colorful lighting shoes, so that overseas buyers who are coming from afar are in high spirits. "You only need to install Bluetooth connectors on the bottom of each shoe, and customers can control the lights in real time through smart phones." Lin Dongfeng, general manager of the company.

"You see!" Lin Dongfeng put on the lamp shoes to demonstrate to reporters. After using smart phones to connect the Bluetooth on the sole, as long as the operation of mobile phones, shoes can display a variety of colors. Not only can we choose colors arbitrarily, but also we can exchange different color patterns, such as "Blue Fairy", "lightning and thunder", "floating around the shadows" and so on. According to the melody of music, we can send out different frequencies of luminosity and color. In addition to novelty and fun, it can also be applied to cycling shoes to improve the riding safety of "riding race" at night.

It is understood that the product of Zhongshan's group has been associated with shoes, LED lights and other enterprises, and also led to the economic development of these industries. On the first day of the third phase of the Canton Fair, customers from Mexico, Belgium and other regions have already paid the deposit. "Among them, the old customers are mostly in Portugal and Peru. The company has entered the new blue sea of competition through innovative design.

"Lamp shoes are only one of the fist products of the company. Next, Zhongshan will develop new technologies according to the user experience of different countries. For example, in sandals, bicycles, beach umbrellas, mountaineering bags and other commodities, plus Zhongshan's technology. Lin Dongfeng said that although the European market competition was aggravated by the weakening of the international economy, he believed that with the accumulation of technology and product innovation, he believed that there would be many gains in the Canton Fair.