Dajiang Town: Relying On High Quality Materials To Fight The Finished Products Market, The First Appearance Of Canton Fair

Dajiang town is an industrial city in the north of Taishan. After years of development, the town has formed aluminum and hardware.

And classical furniture.

With the baptism of the depressed economic environment in 2015, what kind of development ideas will the representative enterprises in each industry take this year? With this question, reporters interviewed the south of the town's shoe making industry.

Looking for the answer with Junhui mahogany in the classical furniture industry, it turns out that two companies in a completely different field have surprisingly similar ideas and measures in terms of pformation and upgrading. They all present the "three steps" path of improving quality, enriching products and going out for exhibition, and the contents are not two.

Relying on quality materials to fight the finished product market, the first appearance of Canton Fair

In the past five or six years, the town's public welfare polder has gathered more than 100 shoe making enterprises.

Like the experience of the whole shoe making industry in China, pformation and upgrading have become the mission of their survival and development.

However, several years of practice have been affected by factors such as the scale strength of enterprises and the huge cost of brand building.

However, there are still many shoe companies trying to make changes, hoping to break through the original ideas and models, and lay a new foundation for future development.

Tian Nan shoe material (once called Nanhua shoes material) was founded by Mr. Liang Guangzhong in 1994.

After more than 20 years of development and accumulation, Tian Nan shoe material has become a leader in the supply of shoes materials in China because of its excellent product quality, and its growth has been relatively smooth and effective.

However, from 2015 onwards, as an intermediate link in the footwear industry chain, Liang Guangzhong clearly felt that both sides of the market had greater volatility and instability that had not occurred before.

"The past is not obvious signs, the emergence of unusual situations began to appear, feel that the market is saturated, in fact, excess capacity leads to overstock of customer products, capital is tight, followed by shoe orders demand reduction."

Liang Guangzhong said.

Despite the confidence in the quality of their shoes, the real market feedback and demand trends lie ahead. Liang Guangzhong, who specializes in shoe material supply for more than 20 years, believes that it is time to take that step -- from semi-finished products to finished products.

There are many kinds of shoes products. What kind of things do they do? Coincidence. In 2015, when he took part in a certain event in Hongkong, he occasionally saw the kitchen shoes on the feet of the famous kitchen chefs.

Requirements, found that materials are the strength of their own businesses for many years. After more than 3 months of market investigation in the domestic and European and American regions, Liang Guangzhong believes that the demand for kitchen shoes seems to be limited at present. But considering the strong demand in large cities such as Beijing, Hangzhou and Guangzhou, as long as they are truly waterproof, anti-skid and oil resistant, such products that show safety and comfort are likely to be extended from the kitchen to the kitchen of thousands of households in the future, and are widely applied to construction sites, farms, etc., and because of the obvious advantages of material and comparative improvement, there will be a place in the mature kitchen shoes market, and the potential of the whole kitchen shoe market is huge. After returning to Taishan, he studied the material of this kind of shoes carefully.

At the beginning of this year, two new production lines were added to Tian Nan shoe material, and a number of kitchen shoe products were designed and put into operation successfully.

New products mean new markets.

For more than 20 years, Tian Nan shoe material has never participated in the trade fairs in the industry. But after entering the kitchen shoes market this year, Liang Guangzhong decided to start the first artillery. The first time he signed up for the Canton Fair to be held in May, "we have contacted a number of domestic and foreign customers. The long-term goal is to achieve more than 1 million pairs of shoes per year, and hope to promote their products on a large platform."