Chanel'S Price Reduction Measures Double Digit Growth

In recent years, the performance of luxury goods has not increased, while the international brand Chanel has taken the measures of price reduction, and its sales in China have shown double-digit growth.

French classic luxury brand Chanel announced on Monday

In the battle of grey parallel market, the first battle was successful.

Despite the weak demand for luxury goods in the big environment, sales of brands in the Chinese market have increased.

Last year, Chanel narrowed the price gap between the US European market and the Asian market, effectively preventing second-hand pactions in the parallel gray market, including all kinds of purchases, Reuters reported.

Chanel fashion director Bruno Pavlovsky introduces.

Measures have dealt a heavy blow to the gray parallel market, which has led to double-digit growth in boutique sales in mainland China.

The Chanel team introduced the external lawyers' group to supervise the two tier market.

Despite the inhibition of the growth of parallel markets, Chanel is still not looking at the prospects for this year.

The company forecast that sales growth will slow this year, but will not disclose specific data.

Chanel 2016 autumn winter series

In the past few months, terrorist attacks, slow economic growth and low oil prices have greatly weakened the purchasing power of buyers from Russia and the Middle East. The global tourism market has been hit hard, and the demand for luxury goods has dropped sharply.

Pavlosky said that the decline of the rouble led to a decline in the number of Russian tourists, and Brazil's economic recession depressed demand.

In April, LVMH, the world's largest luxury group, released its first quarter data. Sales of fashion and leather goods were flat; the first quarter sales growth of Herm luxury s group of France luxury goods group slowed down.

Chanel in the United States, Britain, Russia and other European markets and China, Japan and South Korea and other Asian markets sales growth stable.

Chinese and Russians have fewer overseas purchases, but the chances of buying luxury goods in China are high.

Therefore, Pavlosky believes that although Chanel

Slowing down, but the trend is not obvious.

It is reported that Chanel just held the latest Cruise collection exhibition in Havana, Cuba on Tuesday, which is also the first large-scale fashion show held since the Cuban revolution in 1959.

Chanel currently has fewer than 200 boutiques in the world, and Pavlosky has revealed that brands will not open stores in Cuba in a short time.