Jinjiang Wants To Combine With The Sports Industry To Become A Real "Sports City".

Jinjiang has its unique advantages in developing sports industry.

According to statistics, Jinjiang has a national level.

There are 42 brands and 21 sporting goods listed companies.

And the world produces 10 pairs each.

Jinjiang accounts for 2 pairs, and Jinjiang is also known as "

"

However, with the increasing popularity of sports industry, Jinjiang is no longer satisfied with playing the role of sports goods manufacturing city. They want to combine with sports industry more deeply and become a real "Sports City".

Recently, Xu Hongcheng, executive vice mayor of Jinjiang Municipal People's government, accepted an exclusive interview with the media. Let's see how the government looks at the relationship between Jinjiang and the sports industry. What is the next direction of development in Jinjiang?

Reporter: "in 2015, the total output value of sports industry in Jinjiang exceeded 110 billion yuan. It is the first city in China to produce 100 billion yuan in output value of sports industry. What unique advantages does Jinjiang have in sports industry development?"

Xu Hongcheng: since the reform and opening up, Jinjiang's industry has developed very fast, and has gradually formed certain cluster advantages, brand advantages and market advantages. In particular, the sporting goods industry is one of the pillar industries in Jinjiang. Jinjiang produces 2 pairs of shoes for every 10 pairs of sports shoes produced worldwide.

In November 28, 2007, Jinjiang became the third national sports industry base after Shenzhen and Chengdu. As an opportunity, it put forward the development goal of "vigorously developing sports industry and making full efforts to build sports city".

Jinjiang has its unique advantages in developing sports industry.

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One is the strong atmosphere of sports.

Jinjiang people love sports. Jinjiang is not only a Chinese shoe capital, but also an advanced sports city in China, an advanced sports city for mass sports, a town of martial arts, and a place for swimming.

In 2008, we designated May 20th as the "National Fitness Day in Jinjiang". We held more than 2000 times of mass sports events every year.

Two, the foundation of sports manufacturing industry is good. It is a national sports industry base worthy of the name.

Last year, the sporting goods industry output value exceeded 110 billion yuan, accounting for 29.7% of the city's total output value, the sports industry added value of 38 billion yuan, accounting for 23.75% of the city's GDP.

There are 42 state-level sporting goods brands and 21 sporting goods listed companies.

In particular, there are a number of leading enterprises, already leading the industry, such as Anta. Last year, revenues for the first time exceeded 10 billion yuan, becoming the first domestic sporting goods industry to enter the "billion club" business.

Anta has signed a contract with the Chinese Olympic team this year, and has also become a sponsor of Rio Olympic Games.

Three, sports service industry should speed up agglomeration.

The experience of Jinjiang tournament organization is relatively rich. In recent years, many domestic and international competitions such as badminton, sand row and bicycle have been successfully held. It is a training base for the national badminton team. Jinjiang's sports and leisure brands accelerate the pformation to sports service providers, such as our swimsuit brand HOSA, the establishment of professional sports fitness clubs and branches throughout the country.

Reporter: the hosting of sports events has stimulated the development of local economy to a large extent. However, the role of sports events in urban development is not only reflected in the economy, but how do you see the comprehensive role played by sports events in urban development?

Xu Hongcheng: hosting sports events is an effective way to improve the image of the city and promote the development of the city's economy. It is also an effective way to achieve sustainable urban development and enhance the competitiveness of cities. Therefore, many cities are actively seeking the right to host the major sports events.

CBA 2015-2016 season, the eighth round, Fujian's home team 113:102 defeated the defending champion Beijing, the Beijing team Yue Sun practice shooting before the game.

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Sports events play an important role in the development of the host city, such as:

Promoting the economic development of the host city and promoting the adjustment of the economic structure will play a leading role in many industries such as tourism, real estate and culture.

Accelerating urban construction and pformation, improving urban functions and services, and improving the environment of urban life and development will be greatly improved.

We should enhance the cultural quality of the citizens, enhance the reputation and popularity of the city, and reshape the image of the city.

2014 Thailand Asian Beach Volleyball Championships, team members fly to save the ball.

Take Jinjiang as an example, the national beach volleyball competition has made friends from all corners of the world love Jinjiang's blue sky and blue sky and more than ten li's Silver Beach. The international bicycle race has also made friends at home and abroad witness the changes of Jinjiang's urban appearance, so that more people are familiar with Jinjiang and love Jinjiang.

Reporter: at present, sports events are playing an increasingly important role in the development of cities. What are the famous sports events in Jinjiang? What sports events will Jinjiang hold in the future?

Xu Hongcheng: in recent years, we have organized many kinds of sports events at home and abroad. Since 2015, there have been major competitions in China, such as the Jinjiang men's basketball league tournament, the national Beach Volleyball Grand Slam, the Jinjiang China (International) cycling competition, the Chinese Football Association B Class League tournament Jinjiang tournament, the China Football Association Cup, the National Junior men's soccer championship, the national fitness and fitness Championship final, the badminton super league playoff competition of China, and the Chinese badminton team's training in Jinjiang.

Grass roots sports and grass-roots sports competitions, all year round, there are more than 2000 large and small.

In 2014, the second China Jinjiang bicycle open competition, a bicycle player who went hand in hand, became a beautiful city landscape.

Recently, we are sorting out the path of sports industry development, and sports events planning is also a very important content.

In the future, CBA Jinjiang tournament, beach volleyball, bicycle race, fitness and Fitness Championships finals will continue to run, and also consider the introduction of 1-2 popular, high participation, but also in line with the Jinjiang situation and continuity of the international single event.

We also encourage social forces to take an active part in the establishment and operation of events. I believe there will be more and better sports events presented to everyone.

Reporter: there are some disputes about whether the city should hold large sports events. What factors do you think should be considered when hosting large sports events? What do you think of the difference between the mode of government holding and the mode of social organization?

Xu Hongcheng: when choosing sports events, cities should be consistent with the local culture and natural resources of the city. At the same time, we should also consider the cost and benefits of events.

Of course, sports events also need to be nurtured.

The development of the Qinghai Lake international road cycling race has been developing for 15 years. After many twists and turns, Qinghai has persevered. Now it is the "golden card" of Qinghai. Its significance has surpassed the sports events itself, and has become a comprehensive event with long span, wide geographical scope and profound influence.

We always adhere to the "government guidance, enterprise hosting and social participation" as the main form of organizing and organizing various sports competitions at home and abroad in Jinjiang.

The government "only gives policy, does not pay" is the most ideal running mode.

Of course, some competitions will encounter various difficulties in the first few years of operation. The government can give due consideration to slant financial subsidies for good social and competitive events.

A successful sports event should have the ability to withstand the market and the test of time. A successful team should also have the confidence and ability to rely on and earn a lot of money.

The 2015-2016 China Badminton Club Super League playoffs, Lin Dan catches the ball.

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Reporter: with the rise of the national movement, sports is not only a way of urban economic growth, but also a mode of urban development. It is also a way of life for residents.

What changes do sports development in Jinjiang bring to the lifestyle of Jinjiang citizens?

Xu Hongcheng: Jinjiang people love sports, advocate sports, have a strong sports fitness atmosphere.

The most direct benefit of Jinjiang's sports industry is reflected in three aspects: first, there are more sports facilities and sports spaces, especially around sports venues. We push the sports facilities into the grass-roots level, "10 minutes" sports life circle; two, there are more professional sports service institutions and personnel, and sports fitness clubs, sports training classes and sports associations have sprung up. The government has also provided financial support to a certain scale of sports training courses. Three, more sports can be watched and participated, and the sports consumption level has been raised.

Reporter: as a famous brand of shoes in China, Jinjiang has many famous sports goods brands such as Anta, HOSA, HOSA and so on. But the traditional production mode is hard to meet the needs of the current market. What kind of measures has been taken in Jinjiang's footwear manufacturing industry in terms of "intelligent manufacturing"?

Xu Hongcheng: in guiding the industry to "intelligent manufacturing" pformation, our government has mainly done two things. One is to build the first intelligent equipment Industrial Park in Fujian, and introduce intelligent technology research and development institutions and intelligent equipment manufacturing enterprises such as the Chinese Academy of Sciences and Harbin Institute of technology.

The second is the establishment of intelligent equipment leasing company.

Intelligent equipment is often several million and tens of millions, and the financial burden of enterprises is large. We set up a financial leasing company specially to provide financial support for enterprises.

Entrepreneurs in Jinjiang are very intelligent and have a sense of crisis. They are already ahead of the "smart manufacturing".

For example, since Anta set up the first national sports science laboratory in 2005, technological innovation has become the biggest driving force for Anta's strong growth, and the internationalization of R & D design has also greatly promoted Anta's competitiveness.

For example, 361 degrees, and music as a sports hand in the field of intelligent sports equipment cross-border strategic cooperation, build a mobile Internet based intelligent sports ecosystem.

For example, XTEP will join hands with Chi Mei sports to enter the sports operation industry. The two sides will set up a joint venture to carry out deep cooperation in such aspects as the operation of the event, brand promotion, market development of innovative sports equipment, and the layout of the industrial chain.

Shu Hua, for example, applies the Internet and big data technology to his treadmill to achieve user health "cloud management", through data analysis to develop fitness programs for clients, and provide health management services.

Reporter: at present, the combination of sports and tourism is hot. How do you view this phenomenon? What kind of measures will Jinjiang take to develop Jinjiang's tourism industry?

Xu Hongcheng: from the point of view of tourism, changes in the economic development stage and income level have brought about changes in the market demand. Tourists from traditional sightseeing tours to participate in experiential tourism development should take part in tourism projects themselves to promote physical and mental health.

In 2015, the Jinjiang public security "low energy cup" half marathon, a pair of father and son who participated in the competition.

From the point of view of sports, with the introduction of a number of policies to encourage the development of the sports industry, the sports management system has accelerated the pace of reform and promoted the rapid development of sports service industry. The masses can participate in or watch sports activities such as running, mountaineering and swimming through leisure tourism.

Sports tourism has become a special way of leisure life.

Jinjiang is famous for its "Sports", but with the CCTV Lantern Festival and the memory of nostalgia, we also see the other side of Jinjiang.

Jinjiang is a city with a long history and an important starting point for the ancient maritime Silk Road.

Jinjiang Kaiyuan six years (AD 718) set up the county, so far, nearly 1300 years.

There are 9 state-level cultural insurance units in Jinjiang, including Anping bridge, which is the only bridge in the world. The only surviving Mannu site in the world is a grass hut. There are incense burning across the oceans, spreading overseas, and spreading all over Taiwan and Southeast Asia's Longshan temple.

Jinjiang is one of the 18 thousand scholars in the country. In history, there have been 11 top scholars, 16 prime ministers, 1800 Jinshi and many historical celebrities.

Jinjiang is also rich in natural resources. There are mountains and lakes with seashore, 121 kilometers of coastline, and unique Grottoes mineral resources. There are conditions for outdoor sports such as bicycle slow riding, cool running, mountaineering, rock climbing, extreme sports, as well as beach marathon, beach volleyball, sailing sailing, surfing and other recreational sports events.

Jinjiang also has many folk sports such as lion lion, five ancestor boxing, Taijiquan, water catching duck and so on.

At the next stage, Jinjiang will rely on abundant natural and cultural resources to start the special planning of sports tourism, cultivate the brand of characteristic sports tourism activities, and promote the development of tourism industry.

Reporter: 2016 is the year of the sports industry in China. More and more capital and enterprises are entering the sports industry. What are the criteria for attracting investment in Jinjiang? What kind of expectation do you have for the future development of Jinjiang sports industry?

Xu Hongcheng: we will adhere to the "sports +" and "Internet +" pay equal attention to the sports manufacturing and sports service industry, and guide enterprises around the main industry, to the sports service industry, promote sports and culture, leisure, tourism, finance, Internet integration development, and in the city marketing, brand output, urban image creation and other aspects of the depth of integration of sports elements, so that Jinjiang become a truly "Sports City", showing strong urban influence, economic productivity and cultural pmission force.

Jinjiang is a very tolerant city. We invite friends from all over the world to visit Jinjiang and invest in Jinjiang.

Jinjiang has fifth of the county's economic base, has a strong sporting goods industry production base, has a wide range of sports cooperation and mass base, also has rich natural resources such as mountains, water, sea, stone and so on, and Taiwan is separated from each other, and the five regions are in favor of the Haixi location. In the face of 5 trillion yuan vision and three industries, Jinjiang has a good comparative advantage in developing the sports industry.

The development of sports industry and the construction of sports city not only meet the support of national policies, face good market opportunities, but also meet the needs of Jinjiang's industrial upgrading, urban development, people's livelihood needs and external exchanges and cooperation. The sports industry will be an important explosive spot for Jinjiang's future development.