Where Is The Future Of The Traditional Business Operation Rules No Longer Retailing?

From Ali in 2015 became the largest shareholder of Yintai (holding about 712 million shares of Yintai business, accounting for 32.8%), Ali CEO Zhang Yong took over the chairman of Yintai board, and by August, Ali had won nearly 20% of Suning by 28 billion 300 million yuan, while another household appliance giant Jingdong also held Yonghui 10% with 4 billion 310 million yuan in August, and has the right to nominate Yonghui two directors.

The collusion between these big business providers and big entity retailers is definitely not a good thing for the physical retailers to reproduce the value of offline channels, but the traditional business rules are being smashed.

tradition

The hardships that have been fought for decades have not been worth mentioning in the face of Internet companies such as Ali and Jingdong.

Although Ma Yun and Liu Qiangdong will attend a co operative press conference with these enterprises and how important the cooperation between the two sides is, it can only be natural and egg, because for Ali and Jingdong, this is just one of the white mice that they have invested in capital, far from their strategic core.

But for a physical retailing enterprise, this is the end of the day.

For chain retailers, in 2016, in addition to

We need to think about how to change the way we rely on a single store to chew the market in the face of such a subversive business ecosystem. What kind of changes do we need to make in the face of rich and capricious industrial capital?

It is no exaggeration to say that Ali, or Jingdong, is an e-commerce company.

In the process of infiltration, it is obviously not the best choice to do it yourself.

Because doing online is their strength, and offline is really not so easy, but their advantage is that they can ignore the cost and use capital to kill physical retail enterprises. If you want to live, you need money. To do online and offline integration, you need big data. Users want traffic, especially money. If you want to pform, ask for money? Well, I have money, I bought you.

Just like the last prediction phenomenon, Suning and Yonghui are representatives of the appliance chain industry. One is a model of domestic supermarket enterprises, but without exception, it is difficult to resist the temptation of electricity supplier capital, or more plainly, not just temptation, but probably still unacceptable.

Pessimistic point, large chain retail enterprises are becoming the vassals of Internet companies.

As long as the electricity supplier has such an intention, this phenomenon will be staged in 2016. To some extent, the electricity supplier has fully possessed the capital to make the large retail princes ability.

Just imagine, Yintai, Suning or Yonghui. Before, they fought with the electricity providers. But now Ali and Jingdong say something, can they weigh it carefully?

The so-called revaluation of the channel also caused the cheering of the entity retailing industry. This is really ignorant, fearless. Indeed, for the physical retail enterprises, the financing of the billions of dollars is not small. But what is the big deal for such a magnitude enterprise like Ali? Besides, they do not buy the offline channels as experimental mice, and the experiment continues to develop successfully.

NIN Ning, Zhang Jindong himself said that cooperation with ALI is the largest open shareholding of Suning. What this means for Suning's future is a question that he must think deeply about.