Canton Fair: Brand Internationalization Has Gradually Become The Consensus Of Many Exhibitors.

The 119th session

Closing yesterday, a total of 600 enterprises participated in the exhibition, with 1390 exhibitors.

There are 86 enterprises and 442 brand booths.

The relevant person in charge of the city commerce bureau said that although the buyers and sellers of this exhibition were showing signs of stopping, the future foreign trade still faces many uncertainties.

"Fortunately, many exhibitors are speeding up pformation and upgrading, and actively fostering new competitive advantages in foreign trade, with technological innovation, green environmental protection and independent brands.

Win the market. "

Independent brand win order

Brand internationalization has gradually become the consensus of many exhibitors.

Wenzhou hobby pen industry Co., Ltd., which has more than 500 effective patents, has 1 R & D centers in South Korea, Shanghai and Wenzhou. At the same time, it has established good cooperative relations with many famous brand pen companies abroad, so as to improve the market competitiveness and internationalization process of products.

"Over the past two years, enterprises have invested more than 200 million yuan from Switzerland, Japan, Korea, the United States and other countries to introduce sophisticated production and testing equipment, providing technical and quality assurance for specialized production."

The person in charge of the booth said.

In addition, enterprises have successfully registered trademarks in more than 80 countries and regions, and now there are 28 registered trademarks abroad.

Technological innovation and market expansion

The severe foreign trade situation has brought a certain impact on the export of footwear in Wenzhou. However, some shoe companies represented by Jin Di are constantly practicing "internal strength" through technological innovation and product "intelligent manufacturing", so as to enhance their market competitiveness.

The establishment of R & D center, the creation of technological innovation platform, the introduction of advanced shoe-making equipment and software development, only in 2015, the golden emperor group has accumulated the design and development of 10117 sample shoes.

The new product has not only been highly praised by merchants, but also greatly improved the order rate, providing good technical support for stabilizing customer orders and attracting new customers, and creating conditions for traditional OEM enterprises to gradually pform into ODM enterprises.

At present, enterprises and Zara as a representative of a number of well-known international brands have established cooperative relations, effectively protect the company to get sufficient orders.

Wenzhou Li Dong eyeglasses Co., Ltd., which also attached importance to technological innovation, has traded about $1 million with new and old customers in the first three days of the exhibition, and successfully opened up new markets - providing professional glasses for famous chain supermarkets in Britain.

At present.

The two sides have entered the consultation and detailed talks. The smooth development of the new market has greatly increased the confidence of the enterprises.

Green is favored.

The integration of some exhibitors into the concept of environmental protection has changed the traditional way of operation, and has won new orders and new developments for the enterprises.

As early as 4 years ago, Wenzhou Li Heng Trading Co., Ltd. jointly started a material revolution.

At this exhibition, its "jade porcelain" technology with more mature technology has solved the problems of traditional ceramic products easily damaged, too heavy, and serious environmental pollution.

Because of the stable quality and suitable price, many customers in Europe, America and other places have been favored. Enquiries have been made continuously, and the amount of intent has reached more than one million.