The China Textile Industry Federation Has Organized The 2016 Brand Work Coordination Committee.

May 11th, China

The brand office of the Federation of industries (hereinafter referred to as branding Office) organized the 2016 year.

The work coordination committee is chaired by Zhao Qiong, deputy director of the brand office. Sun Ruizhe, vice president of China Textile Industry Federation, China.

Chen Dapeng, executive vice president of the association, Yang Zhaohua, President of China Household Textile Industry Association, attended the meeting of 15 professional associations and departments from China Chemical Fiber Association, China knitwear Association, China Industrial Association, China Business Management Association and China Textile Information Center.

Cao Jinlong, Secretary General of the Ministry of science and technology of the Ministry of industry and commerce, and Zheng Zhi, Secretary General of China brand building Promotion Association, are guided by the visit.

The meeting first informed of the changes in brand management staff.

Chen Dapeng, executive vice president of the China clothing association, was appointed deputy director of the China Textile and Garment Brand Strategy Promotion Committee. He appointed Yang Zhaohua, chairman of the China Household Textile Industry Association as the director of the brand office, and Deputy Secretary General of the China clothing association Zhao Qiong as deputy director.

On behalf of the China Textile and clothing brand strategy promotion committee, Chen Dapeng reviewed the work done by the brand office since its establishment in support of the professional associations and relevant departments in the field of brand building, and focused on the progress made in the two key work of brand cultivation and brand value evaluation in the past two years.

Director Yang Zhaohua put forward specific requirements for the work of brand building in 2016. According to the directive spirit of the Federation, the declaration organization work of professional associations and relevant departments was decomposed.

The key content of the "three products strategy" is to illustrate the new ideas of the Ministry of information industry's brand cultivation in 2016, affirming the achievements made by China Textile Federation in brand cultivation, and introducing the establishment process of the ISO Brand Value Assessment Technical Committee (TC289) by the Secretary General of the China brand building Promotion Association. It conveys the efforts made by Zhang Ping, vice chairman of the National People's Congress, to China's ability to become a TC289 secretarial country. It also introduces the brand value evaluation and publicity work carried out in the past 2025 years in the national standard setting of brand value evaluation and from the dimensions of enterprise brand, product brand, independent innovation brand and regional brand, and puts forward the idea of "back to back" active evaluation. At the meeting, the representatives of the Ministry of science and technology of the Ministry of industry and technology informed the progress of the three year plan of action for "made in China 2025" and introduced the leading group of the State Council's manufacturing power.

At the end of the meeting, Sun Ruizhe, vice chairman of the China Federation of textile industry, made a concluding speech. He pointed out that he hoped that brand building could play a catalytic role in six aspects, that is, brand building played a catalytic role in improving the national soft power. The macro guidance of the industry should play an important role in promoting the professional services of enterprises. The industry should play an important role in promoting the evaluation of regional brand, enterprise brand, product brand and independent innovation brand. Brand building should promote the linkage between supply chain management and related businesses. Brand building should play a catalytic role in the discourse power of Chinese fashion industry. Brand building should promote consumption upgrading, supply side structural reform, market access and brand promotion.