[Big Coffee] "Underwear" + "Internet" How To Reconstruct Underwear Industry New Ecosystem?

May 5, 2016 - 7, China (Shenzhen)

It will be held in Shenzhen Convention and Exhibition Center.

On the afternoon of 5 5, the second China underwear industry internet conference jointly hosted by the China knitwear industry association, the China National Business Information Center, Guangdong Textile Association, Shenzhen underwear industry association and Shenzhen e-commerce service center was held in Shenzhen 8, Shenzhen Convention and Exhibition Center 8. The conference invited Guan Long, Yi Hui, Jingdong, Tmall and other platforms and dozens of Internet agencies and many well-known underwear enterprises to participate in the conference. This is a deep exchange meeting for the development of the underwear industry.

Development: how to reconstruct

New ecosystem?

Zou Lei, President of China's famous Internet agency, Ai Rui Consulting Group, should be deeply thinking about the current situation and development trend of China's Internet. The economy, vehicle networking and the Internet of things will become the new trend of Internet development. Intelligent robots and smart wearable will make considerable progress. The Internet plus mode and platform represented by big data will continue to emerge, and will have a profound impact on the industry and society.

Wang Yao, vice president of China Business Association, China's online retail sales are growing rapidly. In 2013 ~2015, the scale of China's online retail market increased from 18636 (100 million yuan) to 38773 (billion yuan). The penetration rate of online retail sales was rising continuously. By 2015, the total retail sales of consumer goods in China had been 268507 billion yuan, up 8.6% over the same period last year. Most of the data showed that the scale of online shopping population continued to expand.

According to the characteristics of China's online retail consumption, the clothing market share is bigger, and the food industry is growing strongly.

In China's online retail market, consumers rely more on the B2C platform, and the development of online retailing in the coastal areas is faster.

We analyze the current situation of China's underwear online shopping market. In the future, China's online retail growth will gradually slow down. "Internet +" will accelerate the integration of online and offline development. China's retail business will have diversified development trends. Online shopping consumers will pay more attention to quality and taste.

Xu Zhibin, vice president of micro broadcasting, we can see that "the pformation of social marketing era" is coming.

With the development of the Internet, traditional public relations companies and marketing companies will shuffle the cards, and more subdivision and more precise marketing will emerge. The era of social video consumption is coming.

Chen Zhaohu -- founder of vertical collection -- I think the underwear industry will become Internet and intelligent.

From five aspects: centralization, vertical, shared economy, debris resources, big data and artificial intelligence, under the background of vertical development of industry, I hope that with the help of Internet thinking and tools, we can build a vertical procurement platform for the underwear industry, and truly reconstruct the ecological chain of underwear industry.

Liu Tiebing, director and general manager of Hui Jie group, COYEEE, "after the underwear industry."

With the arrival of the era, the era of "post electricity supplier" oriented by consumer demand, everything must return to the essence of Commerce, speak with data and actions, and only users can create business opportunities.

Hou Jun, chairman of Shenzhen peer technology Co., Ltd., we should think deeply about the current situation and development trend of China's Internet. The economy, vehicle networking and the Internet of things will become the new trend of Internet development. Intelligent robots and smart wear will get considerable development. The Internet plus mode and platform represented by big data will continue to emerge, and will have a profound impact on the industry and society.

Jin Aixiang, the founder of Albert's dream in the field of micro business, is a micro business way of "Albert dream".

In the age of micro business, products and users are the basis for the spread and development of brands, and the cornerstone of success.

The future: what opportunities and challenges will the underwear industry combine with the Internet?

Hong Peilin, director of Shenzhen Electronic Commerce Service Center (left one), founder and CEO Lu Guoming (left two) of Shanghai Xingrong communications, Sang Sang Xi (left three) of the green onion new media (left three), chief customer director Yang Jingliang of the Shenzhen operation center today (right three), Zhang Zidong, deputy general manager of Guangdong Cheung Chi Fu Industrial Co., Ltd. (right two), President Cheng Xianghong (right)

Lu Guoming, founder and CEO of Xing Rong communication, Shanghai

Our company is a pure Internet Co, mainly focusing on crowd labels.

In the face of strange customers, the first time to know her needs, which for offline shop is a kind of consumption efficiency.

Through WiFi, FID, Bluetooth technology, you can accurately locate a person, which has great advantages for the entire underwear industry, especially the physical stores.

Mulberry -- new green media CEO

Our company is guided by new media planning.

Facing the underwear market, the challenge is both adjustment and opportunity. Enterprises can combine strong forces and concentrate on excellent marketing, channels and products.

Opportunity is a counter attack opportunity for some small and medium-sized brands, and for big brands, it is a brand new opportunity, brand new channel, and will also have a whole new batch of consumer groups.

Chief account director of today's headline Shenzhen operations center

I think "Internet traffic" is very important. So far, the number of headlines has reached 4.7 billion, which has reached the market share of 80% mobile terminals.

From the analysis of the status quo of the Internet, there are five key words: first, big data.

Good content can drive more users.

Second, interaction.

Learn to push your personalized things out and interact with more user groups.

Third, experience.

The entity store can achieve user experience and enable users to have a better understanding of products.

Fourth, convenient.

It is convenient for users to get better access to your products.

Fifth, price.

The future underwear industry can better change our habits and ways.

Zhang Zi Dong -- deputy general manager of Guangdong Xiang Qi Fu Industrial Co., Ltd.

We are a comprehensive enterprise integrating fabric and bra production and sales. I think we must directly shorten the time from product design to production to consumers. This accelerated process will force enterprises to improve production efficiency, let us know more quickly and accurately the needs of consumers, reduce some of the cost of silence and facilitate enterprises to make precise positioning.

Cheng Xianghong, President of cat man uby (Wuhan) Technology Co., Ltd.

The turnover of cat underwear 70% is from the Internet phone terminal, and this year's sales target is set at 5 hundred million. The opportunity is to achieve the complete implementation of the O2O project through mobile Internet.

The adjustment and pformation of the whole team and the whole channel's thinking mode and business mode is a challenge for us.

Hong Peilin, director of Shenzhen e-commerce service center

I think "future challenges first learn data thinking".

For the whole industry, the future enterprises need to have two core competitiveness: first, first brands need the soul; second, the future business operation, besides brand influence, also needs the competition channel sinking ability.

Moderator of the conference: Yang Qingyun, Deputy Secretary General of Shenzhen Underwear Industry Association

The Internet has increasingly become the forerunner of innovation driven development, profoundly changing people's production and life, and strongly promoting social development.

Under the background of the Internet age, the second China underwear industry internet conference is becoming an industry annual event that focuses on the industry, covers a wide range of industries, is closely related to the industry's pulse, focuses on the hot trend, and has the most industry influence. It has important and far-reaching significance to promote the development of underwear industry in the Internet era.