The Homogenization Of Shopping Centres Is Becoming More And More Serious.

For young consumers, personality

Freshness and cost performance are not only what they pursue, but also an important criterion for their willingness to spend.

With the rapid development and saturation of commercial real estate, the homogenization of shopping centers is becoming more and more serious.

Fast fashion that can be seen in shopping malls

They are all "familiar faces". The brands that appear at high frequencies will not only make consumers tired of vision, but also make consumers lose the reason why they have to go to the shopping centers of your home.

In fact, in addition to H&M, ZARA, UNIQLO and other familiar brands, there are many fast fashion brands popular among young people, but unfortunately there are not many stores in China, so they can only choose to cut their hands on the Internet.

For this reason, today we introduce some fast fashion brands with low repetition rate but great potential.

Superdry the British fast fashion with strong Street sense in Japan

This brand is believed to be new to many young people.

This is a local fast fashion brand from the United Kingdom, which belongs to SuperGroup PLC.

Because of its

It's street sense, and it's printed in Japanese. It's often mistaken for Japanese goods.

Last year, SuperGroup has found a joint venture in China - Trendy Group, which has opened stores in mainland China in 2016.

MIXXO tens of thousands of styles for choice and matching

MIXXO is a fast fashion brand of ELAND. It entered China in 2013 and now has 6 stores in Beijing, Shanghai and Nanjing.

Its product design is very popular with young women because of its oriental style, reasonable price and diverse styles.

The brand is the casual wear of Hoodie and jogging trousers. The main customers are teenagers under 30 years old. The price of single clothes is generally less than 100 dollars. At present, there is only one flagship store in Hongkong in Greater China.

MIXXO abandons the concept of conservative women's professional clothes and integrates diversified fashion elements into clothing.

The number of amazing styles (nearly 15000 different styles, 10 times the average brand) provides more choices and more collocations.

Has entered the shopping center: Shanghai Zhengda square, Shanghai Baisheng City Plaza, Nanjing ocean department store, Beijing new world department store, etc.

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SPAO is specially designed for Asians.

It is also a fast fashion brand from Korea. The popularity of SPAO is not only due to its popularity as a spokesperson for Korean idol, but also because its style of clothing is specially designed for Asians. It is also essential for Asian people to choose the many styles and colors of Asian body, complexion and temperament, and the price of indifferent people is also essential.

The brand is not only one of the brands that Korean young people continue to pursue.

In December 2013, SPAO formally entered China and was also loved by Chinese consumers.

At present, there are about 10 stores in China, mainly in the second tier cities throughout the country.

Has entered the shopping center: Guangzhou Haizhu Fuli City, Shanghai Baisheng City Plaza, Shanghai Daning International Commercial Plaza, Chengdu Joy City, Shenzhen city square and so on.

GU

More fashionable than UNIQLO

GU is the sister brand of UNIQLO, which offers the latest and the most interesting fashions in Japan, and is popular among many young people.

GU pays more attention to fashion trends than UNIQLO's emphasis on basic styles.

And the price of GU is only 60% to 70% of UNIQLO.

GU has 315 stores in Japan and entered the Chinese market in 2013. There are only two stores in China, one in Shanghai, one in September 2013 and another in October 2014.

After opening two stores in Shanghai, GU quickly accumulated high popularity in China.

Has been stationed in shopping centers: Shanghai Hongqiao shopping center, Shanghai Bauhinia Square

MJstyle local counterattack

MJstyle is the main fashion designer, but unlike traditional fashion fast fashion brands, it also includes stylish coffee shops, creative homes, fashion accessories, boutique decorations and so on, covering all aspects of life.

It has not only incorporated small items in the shops, but also displayed furniture, tables and chairs, sofa and other furniture in the shop.

So that consumers can feel the fashionable family atmosphere in the shop.

At present, the brand has 150 stores around the country, and the layout of Shenzhen, Shanghai, Chengdu, Chongqing, Wuhan and other second tier cities.

Has entered the shopping center: Shanghai Sun Moon shopping center, Foshan Yi Fengcheng shopping center, Shenzhen Xinghe ICO shopping center, etc.

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TOPSHOP stars also love the super high street brand?

TOPSHOP is the most popular fashion brand of Arcadia group, the largest clothing retailer in Britain. It is popular among many European and American stars, domestic first-line stars and fashion fads. Each star will be popular with the brand and has a strong brand effect.

In 2013, TOPSHOP opened flagship store in Hongkong.

In the first independent entity store in mainland China, TOPSHOP chose Beijing's old Buddha's department store.

Has entered the shopping center: Beijing's old Buddha's department store, Hongkong Times Square and so on.

Oysho youth fashion underwear brand

Oysho is the sister brand of Zara, which is an interesting, sexy and feminine lingerie series. Comfortable and casual home furnishing dress and accessories and shoes will give people the feeling of youthful vigor and fashion. Every season's product line will join the current trend.

In Oysho stores, visual display and window design have always been the focus of brand attracting customers and performance growth.

Oysho stores will be divided into display areas for different products, so that customers can quickly find the products they need.

The brand entered the Chinese market in 2011, and now there are 57 stores in China.

Store sales area is about 130-150 square meters, the total area of more than 230 square meters.

Shopping center has been stationed: Guangzhou good Plaza, Qingdao Weidong Lok City, etc.

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New Look thick and thin fashion

The price of New Look is the same as that of H&M. It has more than 800 stores in the world, but for the Chinese market, New Look is very late.

Until 2014, New Look opened first, second Chinese stores at the dragon's dream shopping center in Shanghai and the Beijing national shopping center.

At present, the brand has 70 stores in China, the main layout of the second line city.

The average monthly expansion rate is 10 new stores in 123 cities nationwide, with 100 stores planned in 2016.

Has been stationed in shopping centers: Guangzhou sun Xintiandi, Beijing national Swiss shopping center, Shanghai, and so on.

Old Navy all American fashion national brand

Old Navy is a brand under GAP, with more than 1000 stores in the United States, Canada and Japan.

Different from GAP's low-key design and Banana Rebublic's metropolitan style.

Old Navy's clothes are lively and bold in design, though it was the latest creation of the three brands, but it soon became the fashion brand of the whole nation.

In March 1, 2014, it officially entered China. The first flagship store is located in Jingan District, Shanghai, nearly 2000 square meters.

At present there are 9 stores in China.

Have already entered shopping center: Shenzhen Xinghe COCO City, Guangzhou Tian Huan square, Shanghai golden light green Court Square, Wuxi Hui gather shopping center, Suzhou Yong Wang Meng Le City, etc.

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Forever 21 is the favorite of popular American TV series.

Forever 21 is the hottest fashion brand in the United States. It is also a trademark fast fashion brand in the United States, and is the more than 500 chain store in the world.

It has appeared in popular American drama many times.

It is very popular all over the world with hundreds of dollars per day for new and approachable prices.

The top 5 sales in the US are billions of exports per year in China.

In May 2015, Forever 21 will add two new flagship stores in Shanghai, which are located in Jingan crystal shopping center and Pudong Xinmei Union Square.

In August of the same year, Forever 21 Huaihailu Road store opened and Forever21 set up 4 stores in Shanghai.

Up till now, Forever 21 has 11 stores nationwide.

In addition to the four first tier cities in northern Guangdong and Shenzhen, Wuxi, Hangzhou, Wuhan and Chongqing have also entered.

Have already entered shopping center: Shenzhen coastal city shopping center, Beijing APM shopping mall, Wuhan Optics Valley world city square, Shanghai Jingan crystal shopping center, etc.

WE is the "originator" of the global fast fashion industry.

WE is one of the three giants of the "fast fashion" brand in the world. It belongs to Holland LOGO international fashion group. It was founded in 1917. In 1962, it put forward the concept of "fast fashion". After that, it repositioned the brand image and was called the "originator" of the fast fashion industry.

In 2011, it was stationed in China. The headquarters of Greater China are located in Shanghai, with a total area of 1500 shops and 2000 flagship stores in Shanghai.

In the next few years, WE will also open 200 flagship stores in China's gold business circle, covering Shanghai, Beijing, Tianjin, Shenyang, Wuhan, Qingdao and other cities.

Has entered the shopping center: Guangzhou Tianhe City, Shanghai Hongkou dragon dream, Shenyang Joy City, Shijiazhuang Lok Hui City and so on.

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OVS industry retro and urban design sparks

Founded in 1972, Padova, Italy, is the symbol of Italy's fast fashion retailing industry.

The OVS shop style is modern and integrated with retro and urban decoration details.

The beauty of shop display space and the mix and match styles of clothing stimulate consumers' desire for consumption.

Have entered the shopping center: Hangzhou, the Mixc, etc.