Capital Winter? Physical Store Crowd Raising Is A Good Way To Pass The Crisis.

Take apple, the originator of the store, as an example. Apple, who was born on the Internet, went to the store operation many years ago. It was found that the combination of online and offline could better promote the brand and increase the return rate of consumers.

What are the characteristics of the online?

Why can PaPi sauce burn to the signing of a sky high price contract? This is the power of the Internet.

Apple has made full use of the characteristics of the Internet, and has achieved great success in advertising. It has become a brand sales supplier with many users all over the world.

However, Apple has not only stopped there, but also used the offline consumer experience to enhance the customer's viscosity.

If the early apple APP Store store opened on a large scale is just a kind of wayward behavior of the rich, then the Jingdong, Dangdang, Amazon and other front-line e-commerce providers have chosen to open the line, the behavior of the entity store can not be summed up only by a single sentence, "the money is too hot to burn".

Once seen such an example, a 85 guy in Ling'an opened a four crown shop online. At the best time, it sold more than one million monthly sales. With such a hot business, he made an astonishing decision to close the shop and open a store.

But it was difficult for this ordinary man to understand that the decision made the boy win second times. He opened four clothing stores in the first half of the year to see enough of his business.

Later, after understanding, I realized that he applied the thinking mode of online shop to the physical store, and only got two success.

Actually this kind of

It is not uncommon for clothing industry to dominate.

Many fast fashion brands such as

UNIQLO et al. Used to compete with international costumes in terms of its large size, fast updating speed and moderate price.

So, can the electricity supplier use online experience to carry out offline sales? The answer is yes.

Last November, the world's largest online bookstore "Amazon" opened a offline physical bookstore to provide consumers with the same preferential price as online sales. More than half a month later, another online bookseller did the same thing -- opening a physical store and announcing that 1000 physical bookstores will be opened in the next three years.

In this way, in ensuring the complete range of books, but also in the price of low price sales.

Then we can combine the two sides online and offline, maximize the consumption of consumers and promote the expansion of the market.

As mentioned before, the Internet is now in the same industry.

More and more pressure, some industries even appeared "capital cold winter", especially in the electricity supplier.

Take mobile phones as an example, although apple, Samsung, HUAWEI and other famous mobile phone brands have almost occupied the entire market of the Chinese market, the mobile phone brands such as hammers, red rice and OPPO have the momentum of coming from behind.

Most of them are the advantages of price concessions and practicality.

In addition, with the rapid updating of electronic products nowadays, more consumers have the mentality of buying at a lower price and buying more.

More data show that the actual conversion rate of China's electricity supplier industry has been hovering around 7%, and the difficulty of financing Internet start-ups has increased.

The bottleneck of growth in performance is forcing e-commerce to find new growth points, which is also one of the reasons for the expansion of many e-commerce brands.

For a number of front-line electricity providers, they have a certain capital and consumer base, and fight for physical stores to provide consumers with unparalleled shopping experience, such as environment, services (such as WiFi), interaction, etc., is conducive to the pformation and development of enterprises.

And for some micro enterprises, they can also use the way of entity stores to raise capital, and even achieve the goal of expanding market.