Clothing Store Opening Strategy Should Pay Attention To The Choice Of Business Circles.

The location of clothing shops is very important, which is important to determine the survival of businesses.

For example, with women as the main selling objects, we should pay attention to the fact that most of the female shopping will choose the clothing store and the commercial street which are concentrated in the clothing store, so as to locate the location accordingly.

Because there are more clothes to choose from, and this is also determined by women's shopping psychology.

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Before, the first thing to be determined is the choice of customer base.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.

Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles.

Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

Successful application of business circle strategy can lay a solid foundation for clothing stores, improve the image of clothing stores, create and promote specific needs of customers, and establish a mutually reliable relationship with customers.

Of course, make use of the resources of business circle to do business.

In mind, let them be willing to become repeat customers.

One of the basic skills of business circle strategy.

Many investors think that the concentrated market of clothing stores is a good location, but the concentrated competition of clothing stores is fierce and business is affected. Therefore, when choosing a location, we must seriously analyze the merits and weaknesses of the store locations before we can win the invincible position.

If you can't find the right store in your favorite location, you can try to share it with others.

In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

For example, if there are a number of casual wear shops around the world, competition at the level of casual wear will be more intense. Then it can be misplaced, and the target will be better in ladies wear or professional wear. For example, if the survey shows that consumers here prefer Shanghai brand and do not like Wenzhou brand, they can give priority to joining Shanghai brand.

After all these questions are clear, we can look for the source of goods in a targeted way.

Investors should also observe other commodities around and explore the competition.

It is best to go deep into the basic factors such as the business area, the type of goods, the number of employees and the skills to entertain guests, and then find out their advantages and disadvantages through comparison.