Analyze How The Traditional Clothing Industry Has Increased Tens Of Millions Of Achievements Through Marketing Websites.
The traditional clothing industry can not really get online. Since ancient times, "there is a gold house in the book, and the book has its own beauty". A company facing marketing difficulties can change the status quo because of a book. Is it knowledge?
network marketing
Today, we share with you the successful experience of Longxiang textile because of a book's network marketing and scarf business, which is worthy of the clothing industry's entrepreneurs.
Xinchang Longxiang Textile Co., Ltd. was founded in 1992, the factory covers an area of 12000 square meters, 23 years focus on silk scarf OEM production and scarf wholesale production entity.
The main products of Longxiang textile include pure silk scarf scarves, silk jacquard scarves, Silk Shawls, etc., and have been cooperating with French crocodiles, scarecrows, seven wolves, Japanese Disney and other companies for many years.
Because a book is linked to network marketing.
Longxiang textile used to run the Hongkong exhibition, Canton Fair and Shanghai exhibition. In recent years, the number of enterprises with fewer orders has been reduced.
In search of a breakthrough, Longxiang textile Wu Weiling Wu, who read the book "net road", chairman of the cattle business network, was very excited. He thought that Internet marketing could solve the plight of the company. He searched the Internet for cattle business network, and Livy, the cattle business network, followed up his services. He helped Wu to rearrange the marketing plan and landing plan of the network. Wu felt that the professional spectrum could quickly land, so he signed a marketing website contract with Niu Shang net.
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Chairman of the cattle business network, CCTV2 commentator of CCTV finance, "net road" written by monk Ren.
Accumulate orders
Longxiang textile
There is a production plant, Niu Shang net recommends that the marketing website's main scarf is wholesale and customized, providing three design styles.
In December 2014, Longxiang textile marketing website was launched.
Mr. Livy reminded Wu to let the team take part in the free training of Niu Shang net as soon as possible.
Before going online, Wu told employees to take part in the website training, Baidu account training and customer service training of Niu Shang Niu Shang school. The operation promotion was soon launched. The Baidu account was first opened, the team performance appraisal system was developed, and the data and results were used as the basis for assessment. The performance management was mainly aimed at traffic, effective enquiries and new customers.
The website soon had enquiries and grew steadily.
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The first screen of the website of Longxiang textile PC website: head + first screen shows Longxiang textile design and production strength, 23 years experience, product quality and customized business.
Before the Spring Festival, 1 customers saw Longxiang textile.
Marketing
The website was very satisfied and decided to go to the factory for inspection at the beginning of the month eight, because the beginning of the nine days of the Longxiang textile started, and the customers postponed to the beginning of 9 to go to work.
Seeing the Longxiang textile marketing website, the Korean enterprise office took the initiative to come to the door, and a total of about 1000000 orders were placed.
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Website second screen: Show famous customers such as crocodiles, seven wolves, enhance brand image, classify and display products, facilitate customers to get information quickly and promote enquiries.
Online orders surged in 8-9 months of 2015, many of which were made by customers who consulted online a few months ago.
"Your factory is not big, but the chairman has read the website deeply, and I think your strength is very strong. Let's make the order as soon as possible after investigation."
The purchasing manager of a certain enterprise has a clear reason.
"The sales peak season of 8-9 this year is different from previous years. Many of the customers who placed the order were consulted on the website before, but they did not expect to cooperate with us for a few months. This has great relationship with the marketing website. Thanks to the cattle business network."
Wu Ju Wu feels that.
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The marketing website built by Niu Shang LAN can well demonstrate the advantages of Longxiang textile and the benefits to customers, and prompt customers' enquiries.
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At the same time, the website adds real customers' testimony and increases credibility so that customers can feel at ease.
Cattle business network marketing website unique 7 major SEO optimization system, Longxiang textile website main keywords ranking quickly to Baidu home page
Adverse market growth and new factory building
With the surge in orders, Longxiang textile has built a new factory and recruited new salesmen.
"Now is the scarf wholesale order season, new year's day before the Spring Festival is scarf customized season, there will be a lot of enterprises to order customized, new factory must be put into production as soon as possible.
Niu Shang network is not only a marketing website, but also a variety of training and salons. I attend every time. After I finish school, I earnestly digest and use it. The actual operation effect is very good, which is very helpful for us to do network marketing.
In the first half of this year, we heard Sharon from Mr. Livy. After we went back, we made a scarf OEM to promote the registration page, and soon received 1 OEM orders from Taiwan.
The amount of orders online this year has not yet been counted, and it is estimated that it will increase the performance of tens of millions of dollars.
Thanks to Niu Shang net.
Wu is always happy to share.
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(Longxiang textile scarf OEM promotion login page screen)
Finally, let's sum up the successful experience of Xinchang Longxiang textile network marketing.
1, group learning to study network marketing.
Longxiang textile Wu Weiling Wu invited several entrepreneurs and friends to participate in the network marketing training operation class and strategy class of the group.
After finishing the lesson, she reviewed research with her friends and made a network marketing plan.
2, cattle business network services.
Niu Shang net Livy teacher helped Wu reorganize the network marketing plan and landing plan, so that Wu did not take a detour.
3, there are marketing tools marketing website.
Niu Shang network has built a purple, white bottom, atmosphere, concise marketing website, and the main scarf is wholesale and customized, attracting lots of effective enquiries.
4, team learning and training.
Before going online, Wu told employees to take part in the website training, Baidu account training and customer service training of Niu Shang Niu Shang school. The operation and promotion soon got started. The Baidu account was opened for the first time, and soon there was enquiry and steady growth.
Wu takes the team together to study when he retraining strategy classes and operation classes.
5, create separate login pages.
Taking part in Livy's Salon learning login page, Wu made a separate scarf OEM login page for Niu Shang, and ordered Taiwan's OEM order.
6, reasonable management.
Work out the detailed post responsibilities of the network sales team, set up assessment indicators, including traffic volume, effective enquiries and new customers, etc., and link them with performance pay.
Scarf manufacturers generally decline in performance, some even close, Longxiang textile to catch the Internet, this business, but the successful experience of the growth of adverse market is worth learning from.
After the new factory was put into operation, after the busy scarf business, Wu was ready to start a blanket business network marketing plan.
Marketing websites not only bring traffic, but also make profits. Cattle business network enables enterprises to get up quickly in the industry! Online subscription is actually very easy. The key lies in whether you have a very good network marketing tool. The cattle business website experts provide you with the overall solution of network sales and marketing, solve the biggest problem of network marketing for you, and relax the network order.
As the pioneer and promoter of marketing website, Niu Shang net has been innovating research and development since its inception. It has gone through 8 years. It has helped more than 6800 small and medium-sized enterprises to create fast money making machines, enabling them to make profits quickly on the Internet.
With the strong demand of the market and the rapid development of the company, Niu Shang network has established a molecular company in Beijing, Shanghai and Changsha, and has assigned more than 30 senior network marketing consultants directly to the local cities in the four major regions of North China, East China, central China and Southern China, providing face to face marketing website construction services and consultancy services for the small and medium-sized enterprises throughout the country.
Niu Shang net, in the past 8 years, has been committed to making traditional enterprises cattle online.
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