Keqiao Textile Enterprises "Go Out" To Invest In African Factories

Keqiao Mina

Ltd, a "recruitment notice for Mina textile Ethiopian printing and dyeing factory", is particularly eye-catching. The above recruitment posts include physical laboratory supervisor, production scheduling, bleaching and dyeing workshop, singeing cold pile workers, etc.

"Some employees have flown to Ethiopia for Mina's textile Ethiopia.

Prepare for production. "

Mina textile chief executive Wei Changjun excitedly told reporters that the $64 million printing and dyeing project in Ethiopia will be formally put into operation next month, and it can be dyed 200 thousand meters every day.

As a textile export enterprise, Mina Textile Co., Ltd. is an unknown foreign trade enterprise in Keqiao, where its export enterprises are concentrated.

But in Ethiopia, Africa, Mina is famous for its investment in timber in the past 8 years.

And printing and dyeing projects, with a total investment of US $100 million.

Among them, the spinning project bought the largest state-owned textile enterprise in the country.

As early as 2008, Mina textile company first tried to invest in Ethiopia and started a timber factory for 4 million 700 thousand US dollars.

Unexpectedly, the cost of investment was recovered in the first year.

This makes Wei Changjun more confident in "going out".

"Go out" and invest in the textile industry that you are more familiar with.

In 2011, after seeing the opportunity, Wei Changjun invested heavily in the acquisition of the largest state-owned textile enterprise in the region.

"This is just the beginning of" going out "investment.

In May 2014, Wei Changjun invested third acres in Ethiopia, bought more than 30 mu of land, built 36 thousand square meters of printing and dyeing workshop, and 5 production lines including knitting, weaving, printing and dyeing.

"The equipment comes from Korea, Japan, Italy, the United States and China Taiwan and other countries and regions, and the products are sold to the European and American markets."

Wei Changjun said, at present, production orders are not worrying at all. The production of printing and dyeing workshop is based on European standards, and has received many factory inspection requirements of European international garment brands.

Mina's persistence in investing in Ethiopia has attracted the attention of the local government.

Not long ago, under the bridging line of Mina company, the Chinese envoy of Ethiopia and Consul of the Shanghai consulate went to Keqiao to hold a promotion meeting. Good results were achieved. A number of business operators in Keqiao and Xiaoshan will go to Ethiopia in the near future to investigate and discuss investment cooperation matters.

Wei Changjun told reporters that in addition to being cautious in investing in Africa, enterprises must change the idea of "short, flat and fast" and must work hard in the formation and management of talents.

It is understood that the Mina company for the newly launched dyeing and printing projects, set up a team of 45 people in the domestic management team, and sent outstanding staff to Italy and other international fashion capital learning and training.

In addition, Wei Changjun held a video conference with his local team once a week to keep abreast of the dynamics of the business.