Can A&F Continue To Lose In The First Quarter?

Last Monday, A&F, who was immersed in the recovery phenomenon in fiscal 2015, changed hands repeatedly in an attempt to keep the good news going on. However, due to the impact of the environment, the first quarter earnings report was released recently.

Still losing money.

Although two new appointments were announced last week, two women were able to provide certain capabilities for the recovery of the group, but the group's CEO remained vacant.

And the group chairman said it would close.

Poor stores in some parts of the United States will also increase investment in the Chinese market.

It is reported that in the first quarter of April 30, 2016, the Group recorded a continuous loss of $39 million 600 thousand, while in sales, the Group recorded a total sales volume of US $685 million 500 thousand in the first quarter, but it still recorded a 3.4% decline in terms of annual sales.

By brand

Look, the sale of group name brand has a 5% decline, while Hollister also has a 2% decline.

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ABERCROMBIE&FITCH, which has been rising steadily recently, is also doing a great job in order to get a better rise in the new round of shuffling.

Following the new appointment last week, A&F issued another announcement this week, announces two new appointments.

It is reported that Stacia Andersen, the senior vice president of clothing sales and operations, has been appointed Vice President of A&F and A&F children's wear line, while Kristin Scott has become the president of the successful recovery Hollister brand.

The former was a senior vice president of marketing at Target, a chain store in the United States, while the latter served as a vice president of brand.

In addition, two new presidents will be reporting to the group president and CMO Fran Horowitz. At the same time, two people need to supervise and make decisions on the overall work of the brand. Stacia Andersen will complete the handover work after June 13th, and Kristin Scott will finish the handover in August 1st.

The group said that the two new executives were accepted by the group, and also believed that the two talents in management and operation could bring more chances of recovery to the group.

And prompted the group to make this appointment, on the one hand, after completing the successful pformation of A&F, more needs to be further strengthened in order to stabilize the image of the current consumers. The previous groundwork has achieved initial success for the brand new image. Therefore, whether these two new female presidents can wash their white with a soft and more natural brand image is also worth looking forward to.