A Large Number Of Fashion Forces Are Covying With The South Asian Continent Ready To Launch A "Large-Scale Campaign" At Any Time.

India

Market has long been

The brand new battlefield, although the local policy environment and consumption concept are relatively closed, can not be pushed back to their new development.

Enthusiasm.

H&M plans to expand in India, submit 17 permits, Zara will be the world's largest store in India, and pay sky high rents... And a large number of fashion forces are covying with the South Asian continent, ready to launch a "large-scale campaign."

1. Zara compatriot brand Massimo Dutti has officially entered India's land this month.

Brand origin: Spain

Store data: 467

Store details: Zara compatriot brand Massimo Dutti landed in India market in May, and its first store has officially opened in New Delhi, capital.

This marks the first time that Inditex's high-end clothing brand has entered the India market.

The store area of Massimo Dutti is about 5027 square feet. The main product line covers women's wear, men's wear, footwear and accessories, and provides customized services for suits, shirts and jackets.

Two, luxury brand Kate Spade is targeting India as a development target this year.

Brand origin: USA

Store data: unknown

Store details: the luxury luxury brand Kate Spade released its 2015 fourth quarter earnings report in April, explaining the development goals of 2016's entry into India.

It plans to cooperate with Reliance Brands Ltd, a subsidiary of Reliance Industries group, which is a retail partner of many brands in the India market.

At present, Kate Spade has 22 overseas Kate Spade New York independent stores, 52 franchise outlets and 13 outlet stores.

Three, the Cowboy brand G-Star from Holland was stationed in Mumbai last summer.

Brand origin: Holland

Store data: 100

Store details: Holland Cowboy brand G-Star was officially stationed in Mumbai last summer.

G-Star signed a cooperation agreement with Genesis Luxury, which is responsible for the sales and marketing of its products in India.

The two sides expect to open more than 30 stores by the end of 2019.

Four, Adidas opened its first self store in India this year.

Brand origin: Germany

Store data: 1000

Store details: Adidas, the sports brand, said it will open its first self operated store in India in 2016 to fully compete in the local retail market.

Adidas currently has 760 franchised retail stores in India, including its Reebok brand store, which is expected to reach 1000 in 2020.

Five. Fast fashion brand H&M plans to open 30 new stores in India this year.

Brand origin: Sweden

Store data: 30

Store details: in the autumn of 2015, H&M opened the first India store in New Delhi, covering an area of more than 25000 square feet (about 2322 square meters). After that, it was reported that it plans to open 30 new branches in India this year.

It is reported that at the end of 2013, H&M was approved to enter the India market, plans to invest 7 billion 500 million rupees, and opened 50 branches in a few years.

However, the Swedish retail market is not optimistic, and the plan has been shelved.

In addition, analysts believe that India's general election and political instability are also important factors.

Six. J&M, the exclusive shoe maker of the US president, has entered India four years ago.

Brand origin: USA

Store data: 12-14

Store details: Johnston&Murphy, the famous footwear brand in the United States, said it will invest 150 million rupees in 12-14 new stores in India and set up a target of 1 billion rupees in the next two or three years.

J&M entered the India market 4 years ago. Now it has more than 60 dealers and 12 cities in India. Among them, the flagship store in Mumbai sold more than 15000 pairs of men's shoes last year.

After preliminary testing, J&M decided to take a multi brand route in India and enter the department store on a large scale.

J&M is mainly made of formal shoes. Its brand history of more than 160 years has been invited to become the exclusive shoemaker of US presidents with its design and introverted texture. It has always been the favorite brand of every president of the United States.

Seven, ZARA the largest store in the world settled in India in April.

Brand origin: Spain

Store data: 4645

Storefront details: in April of this year, the largest ZARA store in the world was located in India, with an area of 50000 square feet (about 4645 square meters). ZARA will pay 300 million rupees (29 million 160 thousand yuan) annually and rent for at least 15 years.

The store is jointly operated by ZARA parent company and India Trent group's retail giant Trent. So far, ZARA has three stores in Mumbai, India (16 in the country), one of which is Outlets.

Last year, 7 months ago, ZARA has become the first clothing brand in India with a sales volume of more than 100 million dollars, and only 5 years from its entry into India market.