The Data Show That The Reality Of Children'S Market Is Very Different From Theory. What Is The Problem?

Just after the children's day, many children and parents are still immersed in the atmosphere of the program.

But today's program may bring you some worries, especially parents who like to buy daily necessities for children online. It is also recommended that you take a serious look at the news brought to you by reporters.

Subtitle 1: the net sale of children's shoes is only 40%.

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Shanghai Quality Supervision Bureau of the circulation of 7 categories of children's products the latest quality supervision and spot check results showed that

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Quality problems are outstanding.

This reporter launched a survey on the quality of children's shoes.

[same period] Shanghai City

Li Fangzhou, chief of quality supervision and inspection station

The overall pass rate is 55%, of which 18 products are unqualified, and 14 of them are seriously unqualified. The samples are taken from 30 Entities in the physical store. The qualified rate of the physical store is 60%, and the total online products have been 10. The qualified rate of the online products is only 40%, which is generally lower than that of the physical store.

Subheading two: random sampling rules for supervised sampling

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China shoes net reporter noted that the results of supervision and spot checks showed that the passing rate of children's shoes was just over half, which is obviously different from our consumers' usual impression of such products.

So is the sampling rule of supervision sampling different from our daily shopping?

Shanghai Supervision Bureau of Quality Supervision Bureau Zhou Jia

The principle of sampling is mainly aimed at some mainstream brands which are produced in Shanghai and sold in Shanghai. Then the online and offline inspection is synchronous. Then the proportion below the line is basically controlled by 30% and 70% of the line. Then we are also targeting several mainstream websites in Shanghai, such as Tmall, Jingdong, No. 1 store, suning.com and flying bull network. These are some of the larger sales platforms in Shanghai.

Subheading three: Children's shoes have a high pass rate.

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According to the introduction of law enforcement officers, the method of spot checks is mainly random. The result shows that the quality is not optimistic. Is this accidental? Or is the quality of children's shoes the same? The reporter has learned that as consumers focus on products, children's shoes have been the focus of national supervision and spot checks over the years.

Data from AQSIQ showed that since 2011, the AQSIQ has conducted state supervision and inspection on children's shoes for five consecutive years. In 2011, the national pass rate was 82.5%, increased by 84% in 2012, 84.9% in the second quarter of 2013, and 83.6% in 2014, and in the second quarter of 2015, the pass rate dropped to 82.5%.

The problems found in sampling inspection are mainly focused on appearance, wear resistance and hardness of outsole.

So, the passing rate of children's shoes sampled by the Shanghai Quality Supervision Bureau is obviously lower than that of the national supervision and inspection. Does it mean that the passing rate of children's shoes products in Shanghai is low? Reporters learned that Shanghai Quality Supervision Bureau has also conducted quality supervision and spot checks on children's shoes products for five consecutive years since 2011.

Shanghai Supervision Bureau of Quality Supervision Bureau Zhou Jia

The passing rate of children's shoes is in the light of the spot checks in recent years. It has some fluctuations. From 2012 to 2013, it is relatively stable in control of about 90%, which is relatively good, so there are some waves between 2014 and 2015.

But it is still in the controllable range. So this year, it should be said that there is an obvious downward trend. The overall pass rate is only 55%.

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Subheading four: Children's shoes pass rate is steep, the main reason is the implementation of the new national standard.

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From the data point of view, the national product quality supervision and spot check of children's shoes in all previous years and the supervision and spot check rate of Shanghai have been kept in a relatively stable state, and in 2016, the steep decline has just been more than half. What are the reasons for this? What is the reason for this reporter's further comparison with the data in recent years? The standards adopted by the state and Shanghai's supervision and sampling inspection mainly include: QB/T 2880-2007 "children's leather shoes" standard, QB/T 1002-2005 "leather shoes", QB/T 4331-2012 "children's travel shoes" standard, GB/T 15107-2005 "travel shoes" and local standards, etc., and this supervision spot check is based on a new standard, GB 30585-2014, "safety rule for children's shoes".

It is understood that this standard is the national compulsory standard for children's shoes formally implemented in January 1st this year, and it is also the compulsory standard of the first children's shoes products in China.

The supervision and spot check of Shanghai Quality Supervision Bureau is also the first time that the compulsory national standard of children's shoes products is carried out.

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Then, what is the difference between the new national standard and the old standard for these items mentioned by the law enforcement personnel? The reporter has come to the Shanghai leather quality supervision and inspection station for the testing task to understand the situation.

Li Fangzhou, Shanghai leather quality supervision and inspection station

This test is based on the product standards of these products. We mainly detect sensory quality, including the hardness of the field, the peel strength, the folding resistance of the shoes, the contents contained in the product standard, and the new safety standards for the children's shoes. The newly added standards in the new standard of the national compulsory standard include the safety performance of the physical machine, the control of odor and the limited substances.

Including the two methyl fumarate, two phthalate esters, nitroso amine and so on these projects, a total of 25 projects.

Subheading five: new national standard pays more attention to children's health and safety performance

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Experts recommend that the new national standard distinguishes children's shoes from adult footwear standards, and focuses more on protecting children's health and safety.

The sampling results showed that 4 of the 18 unqualified samples of the sampling inspection were unqualified. They were the children's casual shoes of the nominal Guangyi trade (Shanghai) Co., Ltd., the children's shoes in Jinjiang, China's Bumblebee sporting goods Co., Ltd., and the princess shoes of the Shanghai children's products Co., Ltd., the children's shoes of the Shanghai Jie sun Shoes Co., Ltd.. The other 14 batches were serious substandard products.

What is the relationship between unqualified and serious disqualification?

Li Fangzhou, Shanghai leather quality supervision and inspection station

Generally speaking, it is a bad influence on the wearing of children's shoes. However, if those safety technical specifications are not up to standard, if the small accessory can't reach the standard level after pulling down, the small accessory can be integrated into the future. It may cause these little ornaments. If the baby is dragged down, it will be mistakenly swallowed, which will have an impact on safety.

Subtitle six: two children's shoes small parts of solid degree is not qualified.

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This test, in terms of physical safety performance, extracted from Kangdan children's footwear industry (Beijing) Co., Ltd. from Shanghai meelon town Department Store Co., Ltd., named DorDorhorse children's shoes, and extracted from Tmall mall wooden wood Bunny flagship store, Shanghai Cang wood house trade Co., Ltd. produces the product quality of the wooden shoes known as wooden Bunny children, which is seriously unqualified.

Among them, the children's leather shoes produced by Shanghai Cangwu house trade Co., Ltd. have the problem of unqualified attachment strength.

The tensile strength of accessories on children's shoes refers to the firmness of small parts on children's shoes, which is also a test item added in the new standard.

In the lab, China shoes net reporter saw that the experimenter put the children's shoes into the pulling machine and dragged them, and then applied to 70 Newtonian force for 10 seconds to see whether the attachment on the shoes was pulled away.

The reporter also noted that after the attachment was pulled off, the tester dropped the attachment into a special container.

Gu Rongyi, engineer of Shanghai leather quality supervision and inspection station

This integration test is like this. This is the small ornament integration tester, which is very close to the infant's mouth. It mainly aims at the small ornaments that have just been pulled off, and whether it can be fully integrated without exerting any external force.

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Experts told reporters that the new national standard for children's shoes is defined by children over the age of 0-14 wearing footwear, including 0 to 3 years old baby shoes and 3 to 14 years old children's shoes.

The tensile strength of small accessories introduced by the experimenter just now focuses on the items specified for the safety of 0 to 3 year old infants.

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Subheading seven: more children's shoes harmful substances exceed standard

In this list of serious substandard products, the problem of more products is the failure of chemical performance.

The reporters also noted that the requirements of the new GB are obviously more stringent for these harmful substances.

Experts say this is because children are less resistant to harmful substances than adults.

Where does formaldehyde come from children's shoes?

Li Fangzhou, Shanghai leather quality supervision and inspection station

In the process of making leather shoes, some raw materials and some auxiliary materials, including leather, shoes, and some auxiliary materials may have some formaldehyde in the process. Some formaldehyde materials are used, but these formaldehyde is due to the fact that some of them can be removed or hydrolyzed.

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Inspectors told reporters that formaldehyde, benzene, two formic acid and other harmful substances detection methods are basically the same, cut the sample into 5 times 5 millimeters of small pieces, according to the detection of different substances to add different reagents, then the solution is fully concussion, after filtration, add chromogenic agent, according to the color of the solution to analyze the content of harmful substances in the sample.

Yu Zhengyang, engineer of Shanghai leather quality supervision and inspection station

According to the national standard, the part of children's shoes that does not touch the skin is less than or equal to 300 mg per kilogram. The direct contact with the skin is 75 mg per kilogram less than equal, and the infant shoes are less than or equal to 20 mg per kilogram.

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This sample is selected from Bao Daxiang youth children shopping group Limited by Share Ltd to extract the nominal Mini Peace girls leather shoes produced by Ningbo Taiping bird fashion men's Clothing Co., Ltd., which is extracted from Shanghai Yang Pai Trading Co., Ltd., which is produced by Changchun pshan economic and Trade Co., Ltd., which is known as PUSHAN Pu Shan casual shoes and Shanghai Ongoing Department Store Limited extracts of the nominal Grimicky Green Mickey children's shoes produced by Shanghai pure industry and Trade Co., Ltd., and formaldehyde products are seriously unqualified.

The free or partially hydrolyzed formaldehyde content of the nominal Mini Peace girls leather lining produced by Ningbo Taiping bird fashion men's Clothing Co., Ltd. is 477 mg per kilogram, which is 5.9 times the standard 75 mg per kilogram.

Experts say formaldehyde is recognized as a powerful carcinogen, which can cause serious injury to the respiratory system, and is also one of the inducements of leukemia.

The test items stipulated in this GB are dissociated or hydrolyzed formaldehyde, which refers to formaldehyde that can be evaporated into the air or dissolved in water.

Most children's shoes products may be directly exposed to children's skin. If children sweat in the process of wearing children's shoes, formaldehyde may enter the body with sweat.

In addition to the formaldehyde content exceeding the standard, the product of FILA KIDS children's comprehensive training shoes produced by Fei Le Sports Co., Ltd. and Shanghai's new world Limited by Share Ltd extracted from Combi's Shanghai World Limited company's products known as CombiBD301E children's functional leisure boots and other products are severely disqualified from the Daxiang children's shopping group Limited by Share Ltd.

The FILA KIDS children's comprehensive training shoes produced by Fei Le Sports Co., Ltd., the content of phthalic acid two esters is 1.5%, which is 15 times higher than the national standard requirements of not more than 0.1%.

Li Fangzhou said: o-phthalate two is a plasticizer which is widely used in the surface and sole materials of shoes. It will release into the environment with the aging and decomposition of materials, and will encroach on the human body.

Because children's skin and body organs are relatively young and sensitive, they are irritating to the skin and may cause a variety of diseases, which can affect their health.

Subheading eight: nearly half of the enterprises do not attach importance to the new national standard of children's shoes.

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In the survey, the reporter also found that although the new "children's shoes safety technical specification" was formally implemented in January 1st this year, it was introduced as early as 2014, and the standard has been changed from one year to another after a year and a half. The aim is to facilitate the enterprises to fully adjust the process flow of processing and production, so as to ensure that the product meets the requirements of the new national standard.

But even so, the result of this sampling test is still not optimistic. Experts say that the core issue is that the enterprises only pay attention to product standards in the production process and pay little attention to safety indicators.

Li Fangzhou, Shanghai leather quality supervision and inspection station

The first is from the check of raw materials, because when we purchase, including our leather, including some materials used for shoes, the substrate, including some adhesives in the process, we should take into account the material which can not use these harmful substances. In addition, we should strengthen the testing. Besides, the inspection of finished products is also necessary for the inspection of raw materials.

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In addition, the unfamiliarity with the new national standard, the lax production process control, and the distinction between adult shoes and children's shoes materials in production are also the main reasons leading to the low qualification rate of the sampling inspection.

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Subheading nine: Shanghai Quality Supervision Bureau to deal with the production and sale of unqualified children's shoes enterprises

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According to the results of this sampling inspection, the Shanghai Quality Supervision Bureau has processed the shopping malls, production enterprises and online shops selling unqualified products.

Shanghai Supervision Bureau of Quality Supervision Bureau Zhou Jia

Then, as the production and marketing enterprises in Shanghai, we are pferred to the market supervision department where the enterprise registration is located. Then we order enterprises to stop producing and selling unqualified products, and carry out this administrative investigation for serious quality problems.

It is reported that the industry and Commerce Department where the platform registry is located will undertake further processing.

Moderator two:

Children grow up in shoes. Parents certainly do not want their children to grow up in unsafe shoes. So some parents think of the idea of buying an imported product. So, is the quality of imported children really good? Please continue watching our program.

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Besides children's shoes, children's toys are also one of the most accessible products for children in daily life.

In recent years, the number of overseas children's toys purchased by cross-border electricity providers is increasing. Many parents like to buy foreign brands for their children, and feel that these toys are more secure than domestic toys.

However, the AQSIQ's supervision and inspection of children's toys imported from the cross-border electricity business last year showed that the quality of toys imported through cross-border electricity providers was worrying.

Shen Yuxiang, head of inspection and supervision department of Zhejiang entry exit inspection and Quarantine Bureau

In 2015, our inspection and Quarantine Bureau sampled twenty batches of imported toys from cross-border electricity suppliers. After testing, 16 batches of them were found to be unqualified.

Subheading ten: 80%, cross border e-commerce channel imported toys failed

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That is to say, 80% of the toys sold by cross-border electricity suppliers do not meet the basic standard requirements of our toys.

The inspectors said that there were many problems of imported toys sold by cross-border electricity suppliers, among which the safety of children's skateboard products was a major threat to children's safety.

In the laboratory, the inspector simulated the standing condition of the child and made an impact test on the sample.

Xu Xiaochun, Toy Inspection Engineer of Zhejiang entry exit inspection and Quarantine Bureau

The national standard requires that its speed of rotation be two meters per second, that height is 50 millimeters, that is, at the height of its center of gravity, that is, the weight of twenty-five kilograms I weigh, then the center of gravity of this weight is 22 centimeters.

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The test results showed that one batch of samples in the two batches of the sample was fragmented after impact. That is to say, if objects were struck on the stairs when they were used, they might cause harm to children.

Shen Yuxiang, head of inspection and supervision department of Zhejiang entry exit inspection and Quarantine Bureau

Generally speaking, consumers seem to feel that imported toy products are relatively guaranteed. However, judging from the current testing situation, there is still a certain gap between the expectation and the expectation of consumers. Not all imported products are qualified products.

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In view of this situation, the AQSIQ will also strengthen the spot checks and supervision on the import of children's appliances and other imported commodities by cross-border electricity providers.

Children are the future of the world, so children are very important, children are more vulnerable than adults, so children need more protection. Parents often give their children more care. Therefore, children's products have attracted more and more attention from businessmen. This concern should lead to more adequate market competition, so that the quality of children's products is better and cheaper. However, the test data show that the reality and theoretical deduction of the market are very inconsistent.

So what is the problem? I hope relevant enterprises and regulators can seriously study and discuss.