UNIQLO Launched The New Style Batik Series Attack.

It is no longer a novelty for fashion brands to design costumes with different regional clothing culture, and this trend is more and more obvious.

Recently, UNIQLO announced that it will launch a Batik clothing series in Indonesia, including women's sleeveless jackets, skirts and men's shirts.

The use of local characteristics of traditional craft and fabric production, eyeful Southeast Asian customs.

Batik is one of the most famous printed fabrics in Indonesia.

It is now extended to the dress made of this fabric.

In 2009, the United Nations Educational, scientific and Cultural Organization (UNESCO) included Batik in the list of intangible cultural heritage.

The social responsibility of large enterprises is, of course, one, but not all. UNIQLO's global expansion is willing to combine with local clothing features. UNIQLO wants to make personalized fashion, in order to subvert the industry, or to redefine itself.

Fashion and cross-border cultural cooperation have become the most rational way to establish relationships.

As in the booming UK, UNIQLO chose to cooperate with Liberty, the old brand of London department store in 1892, to build a brand name Liberty Art Fabrics, especially in developing countries.

The special clothing series of UNIQLO in Indonesia and Bangladesh, where the factory is located, has also added moral responsibility to promote factory workers.

Since last April, UNIQLO introduced traditional women in Bangladesh.

Sha Li (Saris) style series, and provide basic nutrition and hygiene education courses for women workers.

In other markets, this company often emphasizes that anyone can try these ethnic costumes if they are properly matched (for example, not wearing a whole body).

According to UNIQLO, the main starting point of the product line is to help women working in Indonesian factories. They usually lack educational opportunities and low status.

UNIQLO will contribute a portion of this series of income to Business for Social Responsibility, a non-profit organization, which helps women workers learn a series of basic life skills.