Ma Yun Said: The Quality Of Counterfeit Made In China Is Better Than That Of Genuine Products.
It is reported that following the "Forbes" magazine's "condemnation" that Gucci Gucci sold too expensive and should change its business model,
Alibaba
The chairman of the board and founder of Jack Ma Ma Yun made further controversial remarks, saying that many of the counterfeit goods made in China were better than the genuine ones.
On Tuesday's annual investor day,
Chinese e-commerce giant
Alibaba Group Holding Ltd. (NYSE:BABA), the founder of Alibaba, said that international brands have long regarded China as a low-cost manufacturing base, and now smart Chinese suppliers have begun to bypass brands and sell products directly to consumers through Ping Tai, including Alibaba's e-commerce platform.
Bloomberg reported on Tuesday that in today's investment day activities, Ma said that the quality of counterfeit products today is not only better than the genuine, genuine goods, but also lower prices. Therefore, it is not the counterfeit products that destroy the genuine products, but the business models destroy the genuine products.
Without doubt,
Jack Ma
Part of the speech is part of the industry fact. For a long time, global brands regard China as the main production base, while the P2C, which is represented by Warby Parker, is also emerging. However, the market does not have any data or facts to support the statement that "fake quality is better than good quality". This is also a fallacy from the perspective of business logic.
Chinese manufacturers usually produce more counterfeit products with cheaper raw materials and without a large amount of marketing costs, so they can be offered to consumers at a lower price.
As a platform, Alibaba's Taobao.com Taobao has become one of the largest selling platforms. At the same time, these copycat products are sold through Taobao's platform by violating the intellectual property rights of famous brands. Such as "XX star share" and "XX brand" have become the main marketing means for Taobao shopkeepers to sell counterfeit products. Until recently, Alibaba has issued relevant regulations to combat these marketing methods.
In the long run, the scandal of selling and selling, especially the farce of International AntiCounterfeiting Coalition (IACC) International Anti counterfeiting alliance "joint manufacturing", has not only failed to show Alibaba and Ma Yun more sincerity in the fight against counterfeits. This statement undoubtedly made Alibaba believe that "vigorously fighting against counterfeiting" is not even believed by brands, although on the investment day, Ma Yun claims that Alibaba is the world's number one anti-counterfeiting company.
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