Star Placement Advertising Has Become The Designer'S Popular Standard.

Independence represented by POLLYANNA KEONG

Brand explosion can be regarded as independence to some extent.

To integrate smoothly with the mass market.

According to public figures, tens of thousands of designer brands are born in China every year because of the fragmentation of the Chinese fashion industry, and less than 1% of them can survive and continue to operate.

Looking at the world, the rise of independent designer brands is more diversified.

Among them, cooperation with the film and television industry has been popular through the star effect.

A conventional way of brand development.

The popular way of POLLYANNA KEONG

"Ode to joy" has a network on demand rate of more than one billion, not only holding up five distinctive heroines, independent in China

The brand POLLYANNA KEONG created by Jiang Yueyin is also popular because of the ancient spirit, the dares and the hatred of Qu Xiao.

The controversial character set up the discussion of fans, and its fashionable and fashionable dress also attracted the attention of many spectators.

But the two generation of Qu Xiao Hsiao is not the most famous player in the drama, but it was once unknown.

POLLYANNA KEONG.

According to the interface report, because of the private relationship with Wang Ziwen, the actor of Qu Xiao, the design of Jiang Yue Yin won the opportunity to enter the drama group of "Ode to joy".

Before that, POLLYANNA KEONG has been "warming up" in fashion dramas such as "Beijing time", "goodbye, wife adults" and so on.

And with the POLLYANNA KEONG's self run Taobao store's sales performance skyrocketed, Jiang Yue Yin also intends to re apply for a Tmall store, because Tmall has a higher brand value than Taobao, and customers have a stronger identification of authentic shops.

The highest number of poker skirts sold in the previous month was 3 pieces, but now the skirt has sold thousands of pieces, and the collection volume is more than 17 thousand. The number of Taobao store collections has risen from 800 to 53 thousand in just two months.

At the same time, Jiang Yue Yin's micro-blog message board has also become hot.

Her early micro-blog had only a few responses. Recently, this figure has risen to 1000, and micro-blog fans have loiter up to more than 30 thousand and 5 thousand.

The once estranged D2C and Shang Jie network have also begun to work closely with POLLYANNA KEONG to make up the bill.

"Ode to joy" is not only the POLLYANNA KEONG of fire, Qu Xiao, but also from

Tadashi Shoji, a mature intellectual and charismatic Fan Shengmei, was also on fire.

Tadashi Shoji master

It is a very popular Asian face in the fashion industry. The name of the brand is very "Japanese", but in design, it has always been a gorgeous dress dress route. It has a high degree of agreement with the character of Fan Shengmei played by Jiang Xin in "Ode to joy".

Jiang Xin was dressed in Tadashi Shoji lace dress.

In the drama, the exit rate of Tadashi Shoji is also very high.

Fan Shengmei's first green dress with Wang Baichuan's date, Fan Shengmei's red skirt by Qu Xiao Jie's brother, and the blue flower lace sweater that appeared many times in the play are Tadashi Shoji's.

。

Jiang Xin also wore many Tadashi Shoji clothes.

Jiang Xin's first expedition in 2013

It's time to watch the Tadashi Shoji show.

2015 again dressed in Tadashi Shoji stunning debut in the 2016 spring summer New York fashion week.

Not only did Jiang Xin serve as a platform for Tadashi Shoji, but Carina Lau, Fan Bingbing, Yang Mi, Lin Chiling, Yang Zishan, Liu Yifei, and Liu Yifei all wore the clothes of Tadashi Shoji.

Many stars attend the event and the red carpet will choose the Tadashi Shoji's dress as a "battle shirt".

It is worth noting that with the rapid popularity of POLLYANNA KEONG and Tadashi Shoji, it has always been low-key.

The integration platform D2C is also gradually floating in the eyes of more consumers.

Six gods are ridiculed by "Ode to joy". Why is it not fashionable to make a daily brand of lying guns?

In recent years, Korean local brands have received great attention from the rise of Korean dramas, and have caused waves of buying frenzy. "Watching a Korean drama for a boyfriend" has turned into "watching a Korean drama to buy a bunch of Korean cosmetics".

No matter whether the Korean dramas are big stars, thousands of song stars, or peacekeepers, Jiang Mei Yu, the local cosmetics brands can always be seen on the dressing table.

When the beautiful Korean drama woman uses lipstick or air cushion powder to make up makeup, the female audience will be deeply attracted, thus buying desire.

It is not a problem that products are cheap, but it is important to use TV dramas to enhance brand awareness and establish a young and fashionable image.

This kind of tight binding movie and TV drama marketing method is undoubtedly successful.

Designer Lan Yu's "hand of the angel"

Luo Haiqiong, Hu He, and so on in 2010

Designer Lan Yu has been the first choice of many red carpet gowns since the wedding dress became popular after "85".

Several times in high fashion week.

After witnessing many important moments of star life, Lan Yu has undoubtedly become a friend of many celebrities.

On the micro-blog, Lan Yu also frequently with Sammi Cheng, Zhang Zilin, Yao Di, Song Yi, Liu Shishi and so on Star interaction.

With the fame of Lan Yu, more and more stars have become the regulars of Lan Yu.

The names of Liu Yifei, Yang Mi, Liu Shishi, Ady Ann, Zhang Yuqi, Huang Shengyi, Jiang Yiyan, Jiang Yiyan and so on are shining on the long guest list of Lan Yu's design.

From Miss Zhang Zilin in the world wearing a black silk hollowed silk dress with a mermaid, he went to the red carpet in Cannes, and then to the "hundred million" beads installed in Huang Shengyi's red carpet in Venice, and then to Huo Siyan.

The rose dress and so on, let her famous.

Famous designer Li Xiaolu and Huang Shengyi star are classified.

Lanyu, who has worked with many stars, has also been particularly upset about the small "privacy" of the stars.

For example, Li Xiaolu is petite and only six feet in waist circumference.

Wear clothes to wear super small code, ordinary people wear S, she has to wear XXXS, except for the stature, all skeletons are very small; Sheenah is very straightforward in private, when she goes to tea with her friends, she will sit cross legged on the chair, completely disregard her image.

And Sheenah is very interested in Zhang Jie's affairs. Almost every time he gets together with his friends, the topic of conversation is related to Zhang Jie: Zhang Jie wants to open a press conference, when Zhang Jie starts to sing, how does Zhang Jie's new album go? Xuan Dong is a big sister. She and her wedding are all done by themselves, including table cards, gifts for guests, etc., arranged in detail. Afterwards, friends are joking that she should open a wedding company.

Design trends and star binding

In Korea,

The phenomenon of brand popularity has emerged one after another, and the mature cooperation mode between independent brand and film and television industry has been formed.

Kong Hyo Jin, the most dressed woman in Korea, was dressed up in red.

Brand.

Kong Hyo Jin, a model figure, is a familiar face in Korean fashion magazines. Her 172 centimeter tall figure gives her an advantage over the sky.

Kong Hyo Jin wore it in the play.

It is often a guarantee of hot sales, which allows you to easily grasp various styles and wear personal characteristics to make it a necessary factor to attract more designer brand sponsorship.

Push BUTTON is a Korean brand founded in 2003.

Park Seung Gun, as an entertainer, is bold in product design, positioning young people aged 20 to 30.

Because of the good personal relationship with Kong Hyo Jin, in the Korean drama "Lord of the sun", "no matter it is love", "producer", Kong Hyo Jin often wears push BUTTON's clothes to appear in the mirror, often also appear in the show and shooting magazines and other scenes, greatly improving the push BUTTON's brand exposure rate.

Not only does she do real models, but Kong Hyo Jin also designs leather shoes in person, and jointly launches the brand "excuse me+ pushbutton".

In addition to Push BUTTON, Kong Hyo Jin also wore red Steve J & Yoni P in the producer, from denim skirt, striped sweater to blue knitted cardigan, Kong Hyo Jin once again lit the human flesh display board skills, and played soft advertising for Steve J & Yoni P.

In addition to Kong Hyo Jin, Steve J & Yoni P's supporters are beyond your imagination.

From "bubble gum" Jung Ryeowon's camel coat, "cheese trap" female gold medal high silver denim skirt, to the most beautiful two Gao Junxi's grid coat, Steve J & Yoni P has created countless Korean drama red explosion the same paragraph, can be said to be one of the most favorite brands of Korean dramas.

Designer brand Steve J&Yoni P is a couple design portfolio.

The brand created by Steve Jung and Yoni Pai.

In 2007

The official debut, with street sports elements, simple and fashionable Vintage cowboy and fashionable style, soon swept the Korean fashion circle.

4 minute's ya ya, Lee Hyolee, Kong Hyo Jin and so on, and so on. The most dressed stars Icon, model and fashion editor are Korean brands.

SJYP has many Korean wave stars to support each season.

In addition, the Mustang Kim Hyun A and designer Yoni P have been friends for many years, and often come out on the top of INS Po.

Photo taken.

Besides,

Juun. J, Park Shin Hye &Jain Song, girlhood & ARCHE, 2NE1 & Kye and other brands are also tied up with celebrities.

Brands are popular with celebrities, and will be greatly improved by frequent stars.

Although the star effect has become a great avenue for brand management, the fundamental reason why these brands are popular is their outstanding design and excellent quality.

Ode to joy raises a new topic of nationwide chatting. Why is the brand implant ridiculed?

To say that the most successful TV series of brand implants, two Korean dramas have become benchmarks and models. They are "miss you" made by Korean MBC TV in 2012, and you from the stars made by SBS TV station in 2013.

Starring you from the stars has attracted a lot of attention. It has not been sold with actress Kim Su Hyon, even the Jimmy Choo shoes and Bailmain jackets that are implanted in TV series.

Professor Du

The local tyrants bicycles have boarded the hot search list.

Of course, there are Korean fried chicken and beer.