The Second Forum On Fashion, Technology And Talent Was Held At Zhejiang Sci-Tech University.

June 17th and 18, from China

The association is jointly sponsored by Zhejiang Sci-Tech University, and hosted by the clothing Institute of Zhejiang Sci-Tech University, Newton Business School - Hongkong.

The second fashion, technology and Talent Forum sponsored by the buyer Institute, Hongkong Fashion Federation and Asia Design Management Forum (ADM) was held at Zhejiang Sci-Tech University in Zhejiang.

Dozens of experts, scholars, business executives, famous designers, fashion buyers and cross-border experts from the domestic apparel industry, fashion industry and education sector gathered together to focus on the cross border between fashion and technology, and to explore the impact and change of technology on talents, organizations and space in the fashion industry.

Professor Zou Fengyuan, Dean of the school of clothing, Zhejiang Sci-Tech University, delivered the opening speech. He reviewed the changes in fashion and science and technology in the half year from the first forum last year to the second forum this year.

Professor Zou said: last year, the forum was concerned about the central government's policy of encouraging public entrepreneurship and innovation. This year, we can see that the creation of space, workshops and brand incubation platform has been developing vigorously in the fashion industry. Last year, the forum predicted the trend of fashion retailing, and put forward the three in one integration of e-commerce, entity shops and people. This year, the Internet business, live broadcast pformation and virtual reality are indeed hot, and become the outlet of fashion retailing. Last year, some guests mentioned the influence of authorized and Derivative Development on clothing industry. By this year, IP operation has become a hot word in the industry.

In addition, Professor Zou also introduced the development and achievements of the school of clothing in Zhejiang Sci-Tech University this year.

Professor Zou Fengyuan, Dean of clothing college, Zhejiang Sci-Tech University

This forum will last for 2 days. The first day includes 10 speakers' keynote speeches and interactive discussion sessions.

1. changes in the organizational form of the fashion industry: Designer workshop, fashion maker space, fashion brand Incubation Platform...

2. the revolution in the sales scene of the fashion industry: experiential consumption, virtual reality, direct broadcast pformation...

3. revolution of fashion product development mode: Fan economy, social media survey, IP operation...

4. changes in the training mode of fashion industry talents based on the above changes.

Liao Yongxin, a textile and clothing department of Hong Kong Polytech University, expounds the emotional factors and cultural connotations of the brand. He believes that the changes of times and regions can not change some common emotions and universal values of mankind. The development of science and technology has made the connection and expression of human emotion more and more diversified.

Guo Yi, chairman of Beijing Sino spinning Yong Jing Investment Co., Ltd., then delivered a speech. He said from ancient China that silk was one of the most important contributions in the world, that the reason why ancient Chinese fashion dominated the world was due to the leading technology. Today, China's clothing industry has been relying too much on marketing channels to occupy the market. Not many brands rely on their own products to develop and occupy the market in the way of design. With the development of science and technology and the explosion of information, consumers are getting more and more mature. The original clothing brand has experienced difficulties, and the spring of designer brand is coming.

Guo Yi, chairman of Beijing Sino spinning Yong Jing Investment Co., Ltd.

Xu Weidong, a specially appointed expert tutor of the clothing Institute of Zhejiang Sci-Tech University and Mr. Xu Weidong, founder of Shanghai polar Packaging Technology Co., Ltd., is a senior fashion designer. He served as vice president of research and development for 18 years. Now, as a successful cross border entrepreneur of fashion technology, Xu shared his understanding of the current fashion industry environment and believes that it is the process of rebuilding all the order in the fashion industry.

Technology has changed the original organization form, sales scenario and product development mode of fashion industry. As designers, the first should embrace the trend and grasp the trend. Second should be in the present. No matter how the format develops, the demand for a good garment will always be there.

Li Qiaomei, general manager of Zhejiang Xiu Wei Technology Co., Ltd. elaborated on the data digging of sales scenes, and introduced how the traditional clothing enterprises can make good use of the substantial data of the physical stores to better develop products and provide consumers' services.

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Ms. Li Qiaomei, general manager of Zhejiang Xiu Wei Technology Co., Ltd.

Tmall clothing content operation marketing expert Li Guo shared the popular development process of "net red" on Alibaba platform, introduced a set of operation logic behind net red, and the future content operation will replace commodity operation, personalized, scene and community sales will replace the trend of shelf sales.

Tmall costumes content operation marketing expert Li Guo

The speech of The Style Workshop CEO, an international luxury brand marketing expert from the United Kingdom, is the "customer centered marketing and brand strategy" speech by Ms. Paula Mary (Paula Marie).

She analyzed the brand marketing, the brand is not a LOGO, marketing is not advertising, the market is not sales, the former is a two-way communication, is to listen to customers and make customers comfortable, rather than monologue, forced style, BUY ME style.

International luxury brand marketing specialist Paula Marie

Ms. CEO, S-BUY's big data machine learning technology and consulting firm CEO Xie Yang Hui, is a typical case of big data application abroad in fashion industry.

Professor Wang Yongjin, Vice Dean of the school of clothing art and engineering, Beijing Institute Of Fashion Technology, introduced the successful experience of the practical teaching system of the Beijing Institute Of Fashion Technology School of clothing art and engineering.

Professor Xiao Wenling, director of the Department of dyeing and clothing art design department of Academy of Fine Arts, Tsinghua University, entitled "international fashion system and the western culture pmission" -- "the realization of second-hand" reality, analyzes the emergence and development of the international fashion system from a historical and cultural height, and points out that the standardized production mode in twentieth Century has bred the international fashion system with the West as the upstream and the non western countries as the lower reaches, while twenty-first Century is the era of non standardization, the trend of civilian thinking is deepening, the level of knowledge international fashion system is becoming increasingly blurred, and the international fashion capital tends to decline, and the innovation capital will continue to rise in the world.

The second part of the forum is a guest interactive discussion session hosted by Professor Xiao Wen Ling.

Professor Xiong Zhaofei, Dean of clothing College of Wuhan Textile University, Mr. Zheng Nianhua, President of China Arts and entertainment center, Mr. Li Shaowen, general manager of Fujian wing Gu technology group, Mr. Zhang Meijuan, general manager of Shanghai wege science and Technology Development Co., Ltd., Mr. Jiang Peng, vice general manager of Ning Bobo foreign clothing group, Mr. Li Shaowen, vice general manager of Hangzhou Ai Wei Garments Co., Ltd. and guests, and teachers and students of Zhejiang Sci-Tech University, have carried out lively and heated discussions on Chinese brand output, fashion talents training, and characteristics of post-90s crowd.

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Guest interaction discussion

The June 18th forum is mainly about industry trend lectures and course lectures. Experts from the family fur and international wool bureau have introduced the fashion trends of fur and wool yarn this year.

Mr. Liang Jing, from the design and creative Institute of Tongji University, director of design management research center of China Central Academy of Fine Arts, Mr. DataPark, founder of data Park, and MS. Yang Ting of Hongkong fashion buyer college, gave lectures on curriculum design, empowerment, open innovation and luxury management.

This forum has lasted for 2 days, attracting more than 1000 guests and spectators from the fashion industry, science and technology and education circles at home and abroad, and has become one of the cross border Brand Forum of fashion technology sponsored by China Fashion Designers Association.