Turkey Made VS Made In China, Who Can Lead The Way?

In the final round of the 2016 European Cup, the host France played against Switzerland, which was a dull tie.

Events become hot spots.

In this match, the Swiss team's jerseys were repeatedly torn apart. At least 4 Swiss players' 5 jerseys were torn and forced to be replaced.

After the match, the Swiss team's sponsors and sporting goods brands in Germany.

The group issued a statement that the Swiss team's jersey problem was due to damage to a number of raw material yarns, which would occur under high temperature, high pressure and uncontrolled time.

The German newspaper thinks the problem may be on the new Puma material ACTV, which is said to have the function of micro massage.

According to Puma, the national team jerseys sponsored by Puma are in the European Cup.

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In fact, the other two sports sponsors Adidas and Nike also have many products made in Turkey.

Although the quality of the Jersey has been ridiculed by the world, it has to be recognized that Turkey has become one of the most important clothing manufacturers in Europe and the world, and it has great potential to compete with the "Made in China".

Today, even in China's big shopping malls, consumers will not be able to label "Made in China", but "Made in Turkey".

The clothing industry is one of the pillar industries in Turkey.

Clothing exports account for about 1/3 of the total export volume of various products in Turkey.

Turkey's cotton production, wool production and synthetic fiber production rank the highest in the world. With the unique location of Unicom's Eurasia, it has become the world's fifth largest textile and apparel exporter after China, the European Union, the United States and South Korea.

For example, the two most frequent sponsors of football matches are Adidas and Nike.

A few years ago, Adidas and Nike began planning to increase Turkey Company's production orders by 25% and 30% respectively.

"The world famous fashion brand will pfer most of its production from China to Turkey, because the price of China is not stable," said the head of a Turkey Exporters Association.

In response, people in China's clothing industry have told the media that Turkey has an advanced production line, and that clothes will be more elaborate than Chinese factories.

The famous fast fashion brand Zara has said that the basic T-shirts, knitted sweaters and other products are usually produced in Asian factories, and those fashionable production lines with relatively complex workmanship are placed in European factories such as Turkey.

Some international luxury brands, such as Prada and Fendi, also have factories in Turkey, which mainly produce shoes, shirts and jeans.

Take jeans as an example. Turkey has the world's largest production of jeans.

"Jeans in Turkey are more famous in the world," the head of a Chinese generation factory said, "many brands of jeans are in Turkey to complete the follow-up process."

Japan's famous brand Muji has also indicated that all kinds of indigo and superb dyeing technology are the characteristics of Turkey jeans.

"From raw cotton production to textile and dyeing", Muji also produced beautiful indigo jeans from local factories in Turkey.

Data from China's Ministry of commerce website show that Turkey's shoe making ability is third in Europe after Italy and Spain, and the main export markets are Russia and the Middle East.

According to statistics, the textile and garment industry accounts for 5.5% of the gross national product and 17.5% of the total industrial output value, accounting for 19% of the manufacturing output value, accounting for 20% of the manufacturing employment, accounting for about 30% of the total value of exports.

"The textile industry is an important economic pillar of Turkey, and has made significant contributions to employment, production and exports.

In the past few years, Turkey's textile industry has created about 125 thousand new jobs for the country, and has made a great contribution to promoting national economic growth. "

Abdulkadir Konukoglu, chairman of the Turkey chamber of Commerce and the Federation of trade exchanges, said: "Turkey's clothing and fashion industry has made great progress. Turkey is becoming the world fashion center like France and Italy."

"In view of the importance of the industry, we need to invest more in R & D and strive to gain an advantage in the fierce competition in the international market," Konukoglu said.

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The EU is the largest market for garment exports in Turkey and the best destination for Turkey's export performance.

In the EU market, Turkey has long been the most powerful opponent of China's textile exports.

Since 2015, the competitiveness of China's exports of textiles and clothing to Europe has been significantly weakened due to the sharp decline in the exchange rate of the euro against the RMB.

In order to reduce procurement costs, European buyers began to look for manufacturers in neighboring countries, and Turkey became the preferred place of purchase with geopolitical advantages and solid development foundation of textile industry.

Akcakaya Textiles is a clothing export enterprise in Turkey, mainly made of knitted fabrics for children's wear and women's wear.

Since last year, the sales volume of the Turkey Company has increased significantly. The president of the company, Rasin Akcakaya, is very happy. He said he was receiving e-mails from the buyers. The buyers usually do business in mainland China, while manufacturers in mainland China sell their products in US dollars. But because of the depreciation of the euro, they are looking forward to buying more goods in Turkey.

"Selling goods in euros is one of the biggest advantages for us," explains Akcakaya. Many buyers said that although they also had products from China, they were unhappy with the cost of pportation costs.

In addition to the addition of regular customers, Rasin has recently received emails from European buyers who have never worked together. They show great interest in Akcakaya products. Even if the offer given by Rasin is not cheap, they still have advantages compared with the quoted prices of Chinese enterprises.

Unique geographical location has become an advantage of Turkey.

Purchasing textile and garment products in Turkey can save logistics costs on the one hand and shorten the purchasing cycle on the other hand.

For conventional clothing orders, China takes 6 weeks from order to delivery, while Turkey only needs 1 weeks.

Moreover, Turkey's products exported to EU countries enjoy preferential tax treatment and even tax exemption from EU countries.

As early as 1996, the EU and Turkey established the customs union agreement, which cancelled the quotas and tariffs of imported textile and garment products.

In 2014, Turkey's exports to the EU reached 9 billion 370 million euros, an increase of 4.9% over the same period last year.

They mainly include T-shirts, sweaters, sportswear, socks, suits, shirts, men's shirts and trousers.

Over the same period, EU textile exports amounted to 4 billion 320 million euros, up 7.5% over the same period last year.

The chairman of the Turkey Garment Manufacturers Association (TGSD) said: "with the depreciation of the euro, the low cost advantages of Southeast Asian manufacturing enterprises no longer exist.

European buyers prefer to buy textile garments in the surrounding countries.

The depreciation of the euro will boost the export of Turkey's textile industry. It is expected that by the end of this year and next year, Turkey's exports to Europe will increase significantly.