The Wedding Bird Signed A Joint Venture With The Korean School Uniform Brand Elite.

In June 28th,

(SZ002154) the autonomy of the group

BONO, and the Hyungji group of Korea.

Brand elite signed a joint venture.

BONO, the professional clothing brand and elite, the first brand in the Korean market, will officially join the Chinese uniforms market, break the existing market structure of Chinese uniforms, and inject fresh blood into the traditional school uniform market.

In the near future, all Chinese students will have the chance to wear the elite brand uniforms, and plan to achieve IPO in the next few years.

The joint venture between BONO and elite is controlled by BONO.

BONO, as a professional clothing brand, was established in 2000, which integrates design, production, marketing and service together. Its annual output value exceeds 1 billion yuan.

BONO has sales capabilities throughout the country and sales teams. Over the past 16 years, more than 6 enterprises and institutions have been provided by BONO with custom tailored services, covering all sectors such as finance, education, electricity, energy, tobacco, communications, pportation, administration, real estate and so on.

BONO has a localized cost advantage in supply chain management, and can be responsible for sales and market development, supply chain management.

With the steady and long-term supply and demand relationship in the financial and energy industries, BONO will focus its strength on expanding the emerging market, especially the education industry represented by school uniforms.

Relying on the existing experience of installing and installing thousands of educational institutions, universities and commercial training institutions, BONO will focus on developing a new style of uniforms and energetically opening up the national school uniform market.

Korea Hyungji group's brand elite, founded in 1969, mainly for primary school students, junior high school students and high school students as consumers, is the first school uniform brand in Republic of Korea.

Elite has its own advantages in product development and brand marketing. In South Korea, there are 230 stores, with sales amounting to 75 billion won in the period from June 2014 to June 2015, and 25% in the school uniform market in Korea.

Elite is leading the school uniform market by virtue of high quality school uniform fabrics, the best production system in the industry and perfect quality management.

In 2003, elite hired the world-class fashion designer Nosungun as the inspector general, and checked the design of school uniform. At the same time, elite operated the R&D Research Center certified by the Korea Association for the promotion of industrial technology, developed the fashionable fashion suited to the student's body shape, manufactured products that meet the customers' wishes; elite set up the "elite Mum" school uniform evaluation society, which is the only company in the industry to set up a school uniform evaluation society. Every year, with the advice of "elite Mum" friends, we constantly improve the products, so as to carry out the design and research of the next school uniform, and make the product design more responsive to the market demand.

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Therefore, elite is mainly responsible for product development and collaborative brand marketing, which can minimize operational risks and maximize profits.

Based on complementary advantages, the two sides plan the first stage, BONO joint elite, in 2016 -2018, for Shanghai, Nanjing, Suzhou, Hangzhou area of high-end private private schools to provide customized school uniform products.

The choice of high-end private private schools is because such schools usually have higher requirements for the fashion quality and sense of quality of school uniform styles, have stronger regional consumption power and have the right of independent procurement.

Then, on the basis of the first stage, we will continue to advance to the whole country.

Cui Bingwu, the representative of elite, said: "as a brand of Korean school uniform brand No.1, which displays history and tradition, it will not fail to meet expectations. It also creates products that satisfy students and parents for Chinese schools. Please believe us, choose us!"

After the signing ceremony, Mr. Cui Bingwu, President of the hyungji group, received an exclusive interview:

Q:THE FASHION SHOP

Cui Bingwu, President of A:hyungji group

Q:hyungji group is a well-known large garment group in Korea. Can you give a brief introduction to the current development of hyungji group?

A: Ying Ying group is the top five enterprise in the Korean clothing industry. It starts with women's wear, and sales of women's wear ranks first in Korea.

Besides, it also involves men's wear, outdoor wear and school uniform. It's worth mentioning that the market share of Ying in Korean uniform is 25%, which is ranked number one.

What are the characteristics of the Q:elite brand for the hyungji group's school uniform brand? What is the current development in the Korean market?

A:elite is in the form of exclusive stores. In Korea, we have 230 stores. Our main consumption groups are primary school students, junior high school students and high school students.

Compared with other school uniform brands, we have a professional R&D Research Institute, which can better improve product quality and optimize the clothing pattern. Besides, we also have good clothing design ability, and professional designers have developed beautiful, comfortable and suitable clothing for students.

What is the reason why Q:elite chose to cooperate with BONO to enter the school uniform market in China?

A: as a Korean company, we have to consider such a big market in China.

I really want to bring the fashion of Korean school uniform to China. It happens that the wedding bird is making a school uniform project. It is such a coincidence that we come together.

Q: what changes do you think will bring the school uniform market of China to elite and BONO's school uniform cooperation projects?

A:elite's school uniform has a history of 50 years. We keep up with the fashion trend and constantly innovate and improve our school uniform design.

With the rapid development of China's economy, parents' demands for children's clothing are also increasing. In terms of functionality and aesthetics, they need more, so the school uniform market will have great room for development in China.

It is very visionary for the birds to widen their fields.

In addition, HAZZYS has successfully worked in China, which is one of the reasons why I choose to cooperate with the birds.

Q: what will be the big moves of elite and BONO in China's school uniform market in the future?

A: in Korea, school uniforms belong to the B2C market, and consumers can buy Uniforms directly in shops.

In China, it is the B2B market, which is made by schools.

Through this cooperation, the wedding birds use their B2B market strengths, combined with elite school uniform production experience, I believe that in next September's school season, we will present the new school uniform to everyone.