Men'S Clothing Business Market Has Been Swept By Traditional Brands.

Domestically

In development,

It has always been a forerunner and main force.

At first, Tao's brand opened, and it tasted sweet.

After many traditional brands saw unlimited potential online, they followed up quickly.

Now, the Amoy brand is almost collectively encounters Waterloo in the men's clothing industry. The most fashionable men's brand is mostly quiet. Active in the men's wear market, it has been accepted by traditional brands.

At present, there are many traditional men's clothing brands that are developing rapidly in the field of electronic commerce in China, such as veteran brand names such as JACK&JONES.

Men's wear.

JACK&JONES has entered the Chinese market since 1996. By 2000, it has more than 1700 direct outlets in more than 300 cities nationwide. JACK&JONES's success lies in its product design style attracting large consumer groups. Its design caters to the taste of men's life in international metropolis, and they like a unique, sharp and plain style.

Founded in 1995, Taiping bird fashion menswear is a male clothing product of Taiping bird. It focuses on creating a confident and free male image.

With the brand spokesperson Zhang Liang in the red half sky entertainment program "Daddy where to go" in the strength of the appearance, the spokesperson fame unceasingly enhances, at the same time, the Pacific bird also receives more and more attention and support.

Since 2015, with double eleven sales volume of 383 million and men's clothing sales in men's clothing category third, Taiping bird has been "embracing change and longing for innovation". The biggest innovation is O2O, online and offline integration.

This is "Taiping bird" approaching the Internet again.

"To do O2O, we have to open up the front desk, backstage and marketing channels, involving a series of problems, such as information sharing, online and offline distribution, etc."

Taiping bird responsible person said that the implementation of the O2O strategy is mainly to open up people, goods and markets: people, to meet the needs of all channel marketing; goods, online and offline share the same price; field, 3400 physical stores to provide comprehensive support.

Taiping bird pilot store successfully completed the O2O task, and it is expected that more than 300 men's stores will be connected to O2O.

The whole channel O2O mode of Taiping bird has opened up the online and offline segments. After the online shopping order is placed on the line, it can analyze the background of the system and carry out the nearest line store delivery. To a certain extent, it can avoid the full logistics situation during the 618 activities and shorten the waiting period of the consumer express.

Taiping bird cooperate with software to promote the O2O full channel mode, from the traditional offline brand to the online mall.

Wei Fu you software has comprehensive online and offline solutions, O2O full channel integration system and other solid backing, successfully serving the customers, Haier, Hengda ice fountain, all friends home, Ordos, love, La Natsu Bell and other customers.

Every innovation and change is for a better customer experience.

What changes will the Taiping bird bring to us this year's "double eleven"?