How To Upgrade The Industrial Structure Of China'S Baby Industry?

Yun Yingtong, this huge consumption

The supply side reform is ushering in a new round of challenges and opportunities.

According to the latest authoritative data, with the constant upgrading and growth of China's consumer market, China has become the second largest pregnant baby after the United States.

A big consumer country.

During the "13th Five-Year" period, the scale of China's pregnant and infant children will exceed 2 trillion and 600 billion yuan, and a huge and sustained consumption market has already formed.

However, reporters understand that China's baby industry is facing challenges such as upgrading consumer demand, homogenization of products, inefficient supply system and uneven product quality.

Under the background of vigorously advancing the supply side reform, how can China's baby industry be upgraded? It will be held on July 20-22 at the National Convention and Exhibition Center (Shanghai), the sixteenth China CBME exhibition.

Exhibition (hereinafter referred to as 2016 CBME China), or will find the answer.

A big but not strong market

Reporters have learned that tens of thousands of enterprises have flocked to the baby industry in the past ten years, which has generated trillions of markets. Overcapacity, homogenization competition and Internet impact are also troubling the industry.

In recent years, domestic consumption upgrading and the demand of new middle class have had explosive growth.

Taking mother and baby products as an example, the top 10 diapers in China now account for about 80% of the total sales, most of which are higher priced foreign brands. In June 1, 2015, the tariff rate of diapers decreased from 7.5% to 2%, and imported brands also "invaded". At the same time, the quality of fake milk powder and milk powder produced in the past few years has also defeated the confidence of the domestic market, resulting in the pfer of many effective consumption overseas.

On the other hand, according to the latest report of the Economic Research Institute in twenty-first Century, China's mother infant market has entered the era of high growth and growth, and it is expected to add more than 30 billion yuan per year to mother and infant consumption.

Nelson's latest research has pointed out that the trend of consumption upgrading continues, and consumers prefer to buy high-quality products.

According to the analysis of the industry, the baby industry includes lathes, steam seats and furniture, food, health products and snacks, toys, education and souvenirs, children's clothing, baby clothes, children's shoes and accessories, and dozens of categories of maternity, underwear and accessories. The market is big enough, but the market competition is fierce. Every product will have domestic and foreign businesses to occupy the market share.

If local enterprises want to emphasize the tight encirclement, they must take the real importance of product quality, pform the supply chain links, understand the market demand, and rebuild their own advantages, which is the key to bring consumers back to China from abroad.

It is foreseeable that the next ten years will be the ten years from the bubble to maturity for China's baby industry, and the ten year from the weight injection to the qualitative pformation.

How to make breakthroughs in product upgrading, market segmentation and reorganization, industrial mergers and acquisitions, and business model innovation is a topic that the industry must answer.

Transformation of supply side

In the industry view, the supply side reform in the pregnancy and baby industry will involve many aspects such as product development and innovation, keeping pace with market demand, upgrading services, and improving channels.

The supply side reform is that the demand of different groups will stimulate the supply side to provide different products.

We advocate the supply side reform, which is to improve product quality and service level from one end of supply.

The circulation industry as an extension of the supply side, is also directly linked to the consumer link, the demand for reform is more urgent.

Relevant industry insiders said.

Under the urgent need of supply side reform, the 2016 China CBME exhibition will usher in 2386 high-quality exhibitors worldwide.

85000 professional spectators are expected to attend the exhibition.

Apart from the scale, CBME China will provide more differentiated choices in the industry through diversified brands and products, encourage innovation and enhance product strength, help industry insiders grasp the trend, promote effective docking and enhance efficiency in all aspects of the industry chain to help upgrade the supply side.

Create new highlights

2016 CBME China hopes to bring more quality products and brand choices to the domestic market. The latest data from the organizers show that 3673 brands of pregnant babies will focus on the latest products and ideas in the National Convention and Exhibition Center (Shanghai). 32% of the brands will come from overseas. International brands from countries such as France, Australia, Britain, Spain, Korea, Singapore, North America, Canada, Hongkong, Taiwan and other countries will form an international exhibition group, bringing new international products with high quality and diversity.

To encourage innovation, break the homogenization shackles of the supply side; the 2016 CBME AWARDS China pregnancy baby industry award and the innovation product exhibition area will display and select the latest 200+ innovative baby products.

The first 2016 CBME pregnancy baby product design competition will be held at the first time to show the original design of 20 baby products designed by senior designers to stimulate the potential of industrial innovation. The 2016 Cool Kids Fashion children's wear design competition will also show 20 series of new generation fashionable children's wear design and win the winning works at the scene.

At the same time, the organizers will specially organize two designers' talent exchange meetings to help enterprises explore product design talents and enhance product strength.

The inefficient supply system will lead to the failure of consumers to get the products and services they need in time.

On the one hand, the organizers interpreted the trend of industry trends and consumer demand through the 2016 CBME seminar. At the scene, the essence of the CBME Japanese retail inspection group was displayed, revealing the advantages of Japanese retail in terms of cost performance, space layout, commodity display and service details, guiding the domestic mother and child retailers to break through the current business difficulties.

On the other hand, the 2016 CBME China commerce and Trade Association will enhance the docking efficiency of the industrial chain and diversified channels through the form of one to one docking meeting in advance, so as to help buyers find high-quality products and suppliers, and help quality brands find partners.

According to the organizers, Jingdong, Gome online, Su Ninghong children, big RT mart, Huarun Wanjia, Wangfujing department store, Yintai, children Wang and so on, nearly 100 buyers from various fields and channels will be deeply connected with the domestic and foreign brands through the docking conference.

2016 CBME China's sponsor said: instead of pursuing the state policy passively, the baby industry should take the initiative to promote the upgrading and upgrading of the industrial chain at the supply side, thus stimulating the domestic consumption of pregnant and infant children.