The Fourth Shenzhen International Brand Licensing And Derivatives Exhibition Will Be Launched Next Month.

Sponsored by the Guangdong Animation Association, Hongkong Animation Association, Hongkong international brand licensing Association and Shenzhen pre field animation culture Co., Ltd., the fourth Shenzhen international brand licensing and derivatives Exhibition (hereinafter referred to as Shenzhen authorized exhibition) will be held in Shenzhen Exhibition Center Hall 6 in from August 17 to 20, 2016.

Since its establishment in 2013, the authorized exhibition of Shenzhen has been strongly supported by the Futian District people's Government of Shenzhen for many years.

After three years of precipitation,

The licensing exhibition has gradually become a domestic first-class brand licensing exhibition with strong professionalism, powerful influence and obvious effect.

As the most influential and authoritative professional licensing trade exhibition in China, Shenzhen authorized exhibition adhering to the concept of "unlimited creativity, creating IP value", is committed to animation, games, film and television brand and toys, stationery,

And other derivatives manufacturers, distributors and purchasers build an interconnected platform to further promote the vigorous development of domestic cultural and creative industries and traditional industries.

The exhibition area is 10000 square meters, with 400 standard booths.

The exhibition will be further innovated on the basis of the original. It will set up three major sections: animation, games and film and television. More than forty industry organizations such as Shanghai International Preschool Education Exhibition Organizing Committee, Shenzhen toy industry association, Shenzhen Electronic Commerce Association, and global mobile game alliance will also give full support to the co organizers of this exhibition.

Since 2015, IP (

The rapid expansion of the industrial chain, network literature, film and television, games, animation and other different forms of content across the border, mutual benefit and win-win, listed companies have laid out IP industrial chain.

In 2016, the IP ecological chain will be further recognized by the market, ushering in the turning point of rapid development, and the collaborative layout of IP industry chain is the trend of development.

It is reported that as of now, the Shenzhen authorized exhibition investment has been successfully completed, attracting more than 500 well-known brands from abroad and at home, including the international first-line cartoon brands such as cat and mouse, Dora A dream, HelloKitty, Transformers, Xiong Benxiong, Bobbi and so on. Happy Goat and big wolf, bear emerging, pig pig, Ali, one hundred thousand cool jokes, blue cat and other domestic popular brands are not absent. This exhibition brand is the most recent brand, and the new brand image accounts for more than 50%, covering cartoon animation, entertainment, games, automobile brand, physical education and other fields.