Affected By The Development Of Mobile Devices, The Sage Costume Has Launched The O2O Mode.

In the early days of mobile Internet,

The industry started the early exploration of the O2O mode, and many garment enterprises began to layout the mobile Internet through developing the mobile client.

For example, "China Button supply", the mobile client has low cost and high efficiency, but it only stays in the initial stage of marketing, but does not really go deep into the profit channel.

Later on, some brand giants such as van guest and YOUNGOR began to extend their development to the mobile internet field.

Under this influence, Jiangxi sage Mongolia Clothing Co., Ltd. launched its own website and mobile client, innovating O2O mode and intimate contact with "Internet +".

At present,

O2O Mobile

The common ways to play are micro mall, micro official website and APP.

Before choosing APP marketing, enterprises should fully adjust their strength and strategy of APP marketing strategy combined with their own clothing product positioning, mainstream consumer positioning, brand positioning and other factors.

In this regard, Wang Shuhua, chairman of the sage Mongolia clothing, said: "sage Meng is a clothing company dominated by men's suits and fashion men's wear series, which integrates design, development, production and sales. The customer base is mainly for young people.

At the same time, this group is also the main customer group of mobile APP, so we created our own mobile client.

For most traditions

Enterprises, in order to attract consumers, simple service or price concessions can not fully achieve their goals.

In the period of APP,

How does APP have a place in the mobile desktop? In the future, no matter how the pattern changes, consumers will still want to have a good quality and inexpensive experience.

Innovating the mobile terminal 020 mode, the key point lies in the apparel industry's own system construction and channel interests sorting.

Not long ago, Wang Shuhua, chairman of sage Mongolia, was invited to attend the official business meeting of the 2016 China Internet Conference.

At the meeting, it mentioned that "mobile terminals represent online, and store representatives are offline. How can we link them skillfully? That is the O2O mode, using APP to pull online customers to the line, re experiencing strong services, and creating a brand new mode.

Mobile in the future

Trend development will be forced.

The enterprise carries on the related reform.

In the future, the apparel industry is moving.

The development will show the trend of market segmentation and platform sales.

It is not hard to foresee that the apparel industry in the future will usher in a more long-term development due to the coming of the mobile Internet era.