The Opening Ceremony Of The Sixteenth China CBME Baby Show And Children'S Wear Exhibition

The world's leading exhibition of baby pregnancy - the sixteenth CBME China baby pregnancy exhibition and children's Wear Exhibition (hereinafter referred to as 2016CBME China) will be held in July 20, 2016 at the National Convention and Exhibition Center (Shanghai).

2016CBME China focuses on the present and leads the future: to integrate professional audiences from around the world and 3673 brands of pregnant and baby children, pay attention to the upgrading of consumer demand and ideas, enhance product strength by innovation drive, explore the trend of industrial trends, and enhance the efficiency of docking of all channels.

China's pregnancy and infant market continues to develop rapidly, and consumers' needs and concepts are accelerated.

2016 CBME China exhibition area increased to 223305 square meters, exhibitors reached 2366, including Pigeon, good children, Pampers, AVENT, pro run, Johnson baby, Wyeth, Abbott, Midea, Dorel, Britax, Qiao Er Yi, Fei Xue, wood furniture family, Hape, MGM, Barbara, October Mommy, Babu beans and so on 3673 famous brands from around the world will focus on the latest products and ideas, 32% of which are from overseas.

Xie Chengfeng, CEO, a good boy in the international market, said: "consumers want to solve the problem of their childcare life, and the product can provide additional value. The intelligent baby carriage we brought this year will connect children's products, electronic products and the Internet through Bluetooth."

Ye Fangying, vice president of Pigeon China, said: "Pigeon has launched an overall solution for the mothers at the exhibition to help their mothers cope with all kinds of problems and challenges in the process of milk recycling.

Consumption is ushering in a "era of her age", and women are increasingly dominating household consumption. In the future Pigeon will pay more attention to women's needs.

At the same time, 245 international brands from France, Australia, Britain, Spain, Korea, Singapore, North America, Canada, Hongkong, Taiwan and other countries will be concentrated in the CBME China international exhibition area to bring new and high quality and differentiated products to the Chinese market.

2016CoolKidsFashion Shanghai fashion

It will also be held in conjunction with 2016CBME China, bringing 18 famous fashion children's brands in 70+.

"The consumption demand of China's children's clothing market has shifted from the practicality that used to meet the basic life to the pursuit of beauty and fashion," he said. "Today's Chinese children have more" cool "and" dazzle "fashion concepts to be discovered, giving them the reason to think" tide "in Shenzhen.

This year, our clothing displayed in CoolKidsFashion Shanghai also highlights the design style of fashion and fun.

In order to encourage enterprises to enhance their product strength and innovate the drive to crack homogenization, 2016CBME China will organize a series of exciting activities at the scene: the 2016CBMEAWARDS China pregnancy baby industry award and the innovative product exhibition area show 200 innovative patent products screened by professional organizations.

The 2016CBME Wedding Baby product design competition was held for the first time. The original design of 22 baby products will be exhibited on the spot by the senior designer. The 2016CoolKidsFashion children's wear design competition also brings 20 new generation children's fashion designs, and will win the winning works at the scene.

Hape's new product has been selected as the best CBMEAWARDS product this year, and its global vice president Qiu Yingying pointed out: "parents are paying more and more attention to preschool education for children, which makes western toys and teaching aids more and more flourishing in China.

The original design of our finalists has adopted an all - open way to make babies feel the joy of thinking creation.

The scale of China's brand licensing market is US $6 billion 140 million, which accounts for only 2.5% of the global authorized market, and has great potential for development.

The fast developing baby market will bring huge space for them.

2016CBME China authorized zone new upgrade: Thomas, Fisher, plant zombies, cherry meatballs, pleasant goat and grey wolf, pig pig man, bear haunt and more than 50 well-known authorized brands will appear on the same stage.

For the first time, the organizers held a brand licensing trade fair to help authorized brands to make 1319 appointments to the potential licensed business partners.

At the same time, the International Licensing Association LIMA, the Shanghai times cartoon Research Institute, and many well-known authorized brands and authorized guests will analyze the theme of the future licensing of the licensed industry and how to win the win-win cooperation with the pregnant and infant industry.

"This year, MATTEL brings the latest products and new channel cooperation modes for many authorized vendors, including the long history of Thomas & friends and baby toy brand Fisher," said Qiu Tao, director of consumer goods at MATTEL Greater China. "China is the fastest growing market in the world with authorized business. We think there is tremendous opportunity and will explore new ways of investment and cooperation with partners."

Many maternal and child retail outlets of the baby and infant industry are facing a decline in passenger flow, a decline in the unit price and a decline in gross profit.

As a symbolic dialogue platform for China's infant and child industry, "2016CBME China baby pregnancy industry development seminar" in Shanghai World Trade Center, focusing on the theme of "letting customers come back", helps Chinese pregnant and child carriers understand the main reasons for the decline in performance, grasp the trend of industrial trends, and learn practical business skills.

Adhering to the strategy of "bringing in and going out", 2016CBME China will also analyze the characteristics of Chinese market and consumer demand for overseas brands in overseas field seminars to help them better enter the Chinese market.

2016CBME China will be in the first place

The essence of CBME's Japanese retail inspection team is displayed at the scene. The advantages of Japanese retail in cost performance, space layout, commodity display and service details are revealed through pictures and texts, guiding domestic mother and child retailers to break through the current operational difficulties.

Hao Haichun, general manager of Inner Mongolia's future Mommy, said: "

The core reason of the retail boom is differentiated management and high performance price ratio. This year, we participated in the CBME Japanese retail inspection group, and felt the difference between China and Japan in the retail business. We saw the future development direction of China's pregnancy and baby retailing.

The eleventh fashion child care salesperson skills contest, the final meeting of the AI Hu masters competition will be held at the exhibition site. The 25 strong salesmen from 68619 salesmen will compete for "master touch". This competition will choose the baby touching as the competition item, which is intended to help the industry to enhance the importance of the offline experience service and service quality, and to improve the consumer satisfaction, thereby increasing passenger flow and increasing sales.

This year, the number of registered purchasers increased from 29 to 97 last year.

Gome online, Su Ninghong children, big RFA, Huarun Wanjia, Wangfujing department store, Yintai, children Wang and other large buyers from various fields and channels will be deeply connected with domestic and foreign brands.

At the same time, the organizers set up the first brand authorized trade docking meeting and the Taiwan toy exhibition group business meeting to meet the new channel needs.

Murata Takashi, purchasing manager of the West Song house, said: "business docking will help us quickly and efficiently purchase more new products in the limited time of the exhibition."

Wu Shumin, general manager of Zhejiang Semir apparel Limited by Share Ltd Barbara brand, also said: "CBME business docking will enable partners to have a clearer and more comprehensive understanding of us. This year, the scope of buyers has been greatly increased, so that more resources can be integrated into the brand, which is very helpful for brand."

Caring for the healthy growth of the next generation is the mission of the baby industry. As an industrial platform, CBME China not only encourages independent innovation and protects intellectual property rights, but also actively promotes the responsibility of implementing the social responsibility of the pregnant and infant enterprises. The charity charity sale of caring for the poor children initiated by CBME China will make a bazaar on the donated items donated by the 46 pregnant baby businesses on the spot, and will directly donate all the proceeds to the families of the poor children.

2016CBME China's sponsor said: "in 2016, 76% of pregnant and infant enterprises expected growth, and the industry continued to achieve rapid growth.

CBME China will continue to help industry parties grasp the new consumption demand and promote industrial upgrading and healthy development.