Traditional Department Stores Began To Be "Siege" By E-Commerce.

According to reports, in 80s and 90s, Chinese cities and towns sprung up waves of department stores, but in twenty-first Century, department stores gradually declined.

In some places, department stores still stand on the streets of cities, but they are not as prosperous as they used to be.

For example, in Zhengzhou every year, in June, for the commercial department stores, Zhongqing seems to have become the established standard of large festivals.

Because June is half a year ago, shopping centers are facing the pressure of sprint sales performance in the first half of the year.

Reporters interviewed found that traditional sales promotion, gift giving and interactive activities dominated the annual Zhongqing routines, causing consumers to Tucao.

Zhengzhou business in June

In mid year, one wave after another.

In addition, in order to compete for more market share, many shopping malls have chosen to extend the annual celebration cycle, and many shopping malls have launched second wave celebrating activities.

According to the survey, this year's Zhongqing also brought super high passenger flow to shopping malls, and even some individual shopping malls refreshed.

Consumers can be interviewed and interviewed according to the scene.

To create a variety of shopping malls atmosphere and theme, but at present, all the shopping malls in the year celebration activities are still full, consumers are mixed.

After 90's sister Jia Jia said, "discounts, gifts, activities, now Zhengzhou shopping mall Zhongqing is such a routine."

According to Liu Daoxing, former vice president of Henan Academy of Social Sciences, "economic development and social consumption are in the new normal, which has promoted the new normal business.

Traditional stores with a single structure, no customers and poor experience are outdated.

In addition, a reporter's visit found that many shopping centers in Zhengzhou are becoming more and more homogeneous in terms of business positioning, brand introduction, tenant combination and operation mode.

A number of shopping malls from the ground floor to the top floor, almost every layer of the hotel, and the most popular types of restaurants and brands, for shopping centers, department stores, restaurants, cinemas, entertainment and other formats combination has become standard.

In this regard, Liu Daoxing said that the catering industry has a certain role in the development of shopping malls, but how to turn the diners into buyers, it has become the key. Catering to consumers after shopping malls, shopping malls should spend more on marketing tools and commodity configuration, and do well in internal business, so as to increase shopping opportunities.

Some people say that the advent of the electricity supplier era has accelerated the decline of the department store industry.

Increasingly fastidious and plain goods are hard to arouse consumers' desire to buy.

In fact, this phenomenon does not only happen in China.

Traditional department stores are no longer popular in some parts of the world.

When it comes to American department stores, many people think of Messi department store for the first time.

Messi's department store, which was born in 1858, has witnessed the history of the department store industry in the United States.

Messi stores are located in major cities of the United States.

However, now entering Messi's department store, only to see some foreign tourists, only to meet sporadic locals.