Shoes And Clothing In Russia'S Electric Business Are The Most Popular.
According to the latest Russian electricity supplier report released by Ecommerce Foundation, the growth rate of Russian B2C business in 2014 was 31%, but the growth rate in 2015 was only 6.6%, although the number of online shopping consumers continued to grow.
Russia's 2016 electricity supplier growth rate is expected to be 5.3%, an increase of about 1 billion euros.
The size of the electricity supplier in 2015 is 20 billion 500 million euros, which will reach 21 billion 600 million euros this year.
Last year, Russia's economic downturn led to a slowdown in the development of e-commerce, so the average online shopping expenses of Russian consumers in 2015 were 685 euros, lower than 741 euros in 2014.
Russia
Consumer
Still prefer to use debit card to pay, 40% of people choose this payment method, almost choose 7 times the number of credit cards.
Russia
The most popular products of the electricity supplier are clothing, followed by IT products, shoes & fashion products, video entertainment and communication services.
Tourism is currently the most popular online service in Russia, with the largest market share of airline tickets and hotel services, followed by travel packages, personal travel, insurance, and event tickets.
Russia's mobile phone business has reached 2 billion 790 million euros, and Russia's mobile phone and tablet users are growing.
In 2014, 17% of Russians over the age of 16 had access to the Internet using mobile phones. Last year the proportion increased to 37%.
The number of users using tablet Internet has also increased from 8.4% in 2014 to 19.2% last year.
The frequency of Russian consumers' cross-border online shopping is increasing, and cross-border consumers are popular to shop on Chinese websites.
"Many products abroad are cheaper than domestic ones.
Ruble depreciation
Most Western European countries have higher prices and are less competitive, "Ecommerce Foundation said." another reason for consumers to cross border online shopping is that there is no such commodity in the country, or it is hard to find.
The distribution of goods from China is relatively fast, usually in a few weeks, shorter than the distribution time in the previous months.
Russia's trust in China's e-commerce sites is rising. "
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