Interview With Hong Zhaoshe, Chairman Of Qipai Men'S Wear: The True Meaning Of Smart Clothes

I can't really look at it later.

It is no longer just a shame and fashion, but also has much more life and business functions than you can imagine, and intellectualization of technology. It will even change your life style quietly.

As many as more than a dozen storage locations, small keys and pens, large to Notepad IPAD MINI can be easily accommodated to facilitate your trip.

Smart Bracelet equipped with apple, Android and Bluetooth: you will automatically shake you up no matter whether you are running, or missed or missed.

A variety of removable portable devices. After folding, it can be changed into a single shoulder bag, a functional eye mask, a concealed inflatable pillow, and a detachable fashion warm gloves.

Windproof, waterproof, business APP...

In July 26th, the smart fashion jacket, which rewrote the definition of human clothing, was officially unveiled in July 26th when you held the future smart card fashion conference and the 2017 spring and summer new conference.

Officially entered the new era of intelligent fashion.

This will subvert.

Industrial chain.

Last night, reporters at the scene of the magic jacket's first public appearance, and dialogue.

Hong Zhaoshe, chairman of the board, deeply interpreted seven cards to build an intelligent fashion industry chain, and built a deep layout of intelligent fashion and new ecosystem.

Secret: what is a smart jacket?

In the Internet + era, a good clothing must satisfy five elements: "good-looking, good wear, good function, good intelligence and good technology". This smart fashion jacket all comes from the assembling center of Qipai intelligent fashion laboratory.

And intelligent equipment suppliers are ingenious.

It is worth mentioning that this futuristic jacket is officially listed on Tmall Juhuasuan today.

The smart fashion jacket displayed at the smart fashion conference.

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The five innovative designs of multi-function design, cool intelligence and business travel APP meet the clothing needs of business travelers.

Why develop smart jackets?

Business travel in China

The homogenization of market products is serious, and there is no fresh dissemination topic.

The industry has entered the era of brand competition as the core. More differentiated products are needed to satisfy consumers' different needs, preferences and tastes, while male consumers are choosing their own products.

Pay more attention to fashion taste and brand appeal.

Technology to change life, smart bracelet, smart watches and other wearable devices have become a must for the tide, twenty-first Century.

It is also developing in the direction of environmental protection, ecology, intelligence and digitalization.

The prospect is more and more extensive.

Of course, the above analysis is the industry background and development trend.

As far as Qipai itself is concerned, this is another cross era innovation of self breaking and subversion.

dialogue

Hong Zhao set up: the first step is a hero, leading too much is likely to cost a lot, but the market is not yet mature.

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Reporter: seven card set foot in

What is the turning point? What is the significance of smart clothing for the overall strategic pformation of the garment industry?

Hong Zhaoshe: in recent years, the development of intelligent technology is obvious to all. This is the tide of the development of the times, and no one or any enterprise can do anything about it.

Everything is connected, connecting everything. This is the future world that we can see now.

In the face of such a tide, we must not forget the seven cards. On the contrary, we must take the initiative and take the lead.

So this time, we took the lead in the domestic men's wear industry and launched it.

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It not only broadens the function of clothing, but also provides intelligent products with better carrying capacity.

We are very optimistic about the development of smart clothing.

Now many enterprises are talking about strategic pformation, if blind strategic pformation will only make enterprises die faster.

Therefore, seven cards need to go along and innovate.

On the one hand, we stabilize the basic market; on the other hand, we must be decisive in seeing trends, innovating products and experiences.

Reporter: can you share the whole process of R & D?

Hong Zhaoshe: Qipai began to pay attention a few years ago.

But we did not blindly launch this smart clothing project.

The first step is a hero. If we lead too much, we may have to pay huge costs, but the market is not yet mature.

Since last year, we believe that the smart clothing market is beginning to mature.

According to our research, people are beginning to accept and expect smart smart clothes to come out.

This is the background of our smart clothes.

What we want is not only to make one or a series of smart clothes, but to create a whole intelligent fashion industry chain.

Qipai has built an intelligent fashion industry chain from supply chain to product, including intelligent supply chain, intelligent store and intelligent product.

We also launched the seven card intelligent fashion laboratory, which covers research institutes like Tsinghua Research Institute and high-tech manufacturers. We hope that more research institutes and high-tech manufacturers will join our labs to share the huge market potential of smart clothing.

At the beginning, we set standards for smart clothes: good looks, good wear, good functions, good intelligence and good technology.

Our entire R & D is also centered around these five "good" things.

Reporter: what is the original intention of launching the creative smart clothing crowd raising?

Hong Zhao: in May 16th, we launched the future on the future

Creative public funding.

We have attracted more than a million people's attention in this activity. We have also selected more than 100 creative proposals, covering intelligent pformation, temperature regulation, health monitoring, anti dropping positioning, automatic cleaning and so on.

Although many of the proposals are very ambitious, many of them may not be realized in the near future.

But we are delighted to learn about your interests and needs, and even give our solutions.

The long-term development of smart clothing.

This is the first time that Qipai has used public funding thinking to explore new ways for itself, and it is also a very successful crowd raising application, which has raised its first level to the greatest extent.

Fit with the market.

In the increasingly fierce market competition, it is very important to do a good job of service. The nearest distance to understand consumers and maximize the satisfaction of consumers is our original intention.

Intelligent technology is the direction of product development. Qipai is the leading brand of intelligent fashion at home and abroad.