Haining Leather City Six Wholesale Center, "One Shop Is Hard To Find" Behind.

Recently, reporters from WeChat circle of friends received "Haining".

"Six cities and one shop is hard to find", and "Hebei Xinji 200 enterprises move to Haining" and other news.

In the current physical market "decline", the physical manufacturing industry is generally in distress, whether the above statement is a business trend or is true? For this reason, the reporter went to Haining for an interview.

The 2050 shops are still "uneven".

In late July, the "Yangtze River Delta" area suffered from hot weather for many years, and Haining, located in the heart of the Yangtze River Delta, was also burning like a scorching sun every day.

But when the reporter rushed to the scene of the six phase of China Leather City in Haining at about 40 degrees Celsius, he saw another hot scene: from one floor to the eight floor, there were many busy decoration or goods on the scene.

The reporter interviewed a sweaty decorating master, joking, "how can a hero not earn the money in June?" he laughed. "In August 8th, the boss will be more anxious than we are."

"When I signed up, I passed several audits, and later I was open to draw lots. The shop was really hard won.

"Rush to come to the shops must naturally decorate and prepare for the opening of business!" Mr. Zhou told the reporters of the two floor leather clothing district.

Leather city official told reporters that leather city six Wholesale Center (electronic distribution center), the 8 floors of the total floor area of 124 thousand square meters, has 2050 shops, of which 1 to 5 layers are leather.

Wholesale area, the 6 layer is mainly fur and wool.

And other varieties wholesale area, 7 to 8 tier is mink clothing wholesale area.

All 2050 shops of the wholesale center have been successfully signed.

What I say is smooth, mainly because of the openness and pparency, the acceptance of social supervision, and the pleasure of the merchants who get the shops.

The responsible person emphasized this to reporters.

It turned out that despite the number of shops, the wholesale center was the largest single developer in Haining China Leather City in recent years. Many people, including policymakers, once worried that it would be difficult to invest in the situation of poor physical market. However, in April, the investment plan has not yet been announced, and the number of merchants coming to register exceeds the number of shops.

In order to solve the problem of "having too many difficulties", Haining China Leather City has launched the so-called "most stringent" investment plan in the history, for example, the sale ratio is controlled at 20%. If the buyer is asked to exceed the proportion, the ballot will be decided; in order to prevent "fried shops", merchants will not have to change the name of the shop from signing up. When signing the agreement, they clearly stipulate that if the private pfer is made, the pfer will be resumed immediately.

The mystery of siphon effect

Reporters noted that the leather City Wholesale Center (e-commerce distribution center) merchants, in addition to local businesses in Zhejiang, a considerable proportion from Beijing, northeast, Hebei, Guangdong and other parts of the country.

In this regard, Qian Juanping, general manager of China Leather City, Haining, told reporters that despite the shortage of shops, the leather city still considered "from the perspective of long-term development" to "advance, retain and produce". Therefore, it adhered to a "bottom line", that is, to open arms to all the merchants of the country, especially welcome the qualified "small meat" to enter.

It is reported that in the first half of this year, Haining China Leather City launched a new leather fashion industry incubator, Hai Cheng Hui.

In just a few months, dozens of new brands from all over the country have entered the sea, and the creators or heads of these brands are mostly "85 after" or "post-90s", among which there are many designer brands and e-commerce brands.

"Leather industry in Haining" has been red for more than 20 years, and Haining leather city is the core and leader of leather industry. It has always been in a state of vigilant vigilant. Especially in these years, great changes have taken place in consumption habits and industrial structure. We must prevent consumers from having faults and avoid operators from having faults.

The vice chairman of the China Leather Association and chairman of Haining leather city of China have expressed this way.

He also stressed to reporters: "all rivers and streams can rush into the tide. The new generation of entrepreneurs is the hope for the long-term development of the industry. They need the platform as well as the senior entrepreneurs.

For the leather city of Haining, we must build a platform for more new forces to enter the leather fashion industry.

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Another phenomenon that journalists have learned seems to confirm Haining's "siphon effect" and even the "Matthew effect": not only leather merchants have been joining the Haining leather city from all over the country, but in the first half of this year, fewer than 200 enterprises have moved to Haining from Hebei, another famous leather industry cluster in China.

The reason is that many Xinji enterprises believe that "popularity means wealth". The 6000 businesses in Haining leather city and the chain market across the country mean that the general industry cluster can not match the sales channels and consumption potential.

"Real" and "empty": the industrial base is the real bottom.

Embracing the Internet in an all-round way is the core strategy of Haining China Leather City in recent years.

After several years of exploration and efforts, Haining China Leather City has gradually explored a way of "electric shock" which is suitable for its industrial pformation.

Since 2012, projects such as Hai PI Cheng, O2O, leather city finance, leather business circle and Hai PI Yun big data center have been established successively.

At present, the two items of B2B and O2O have become the first batch of pilot projects for e-commerce innovation in Zhejiang.

Haining leather city network business building has entered 68 enterprises, including 15 service providers, and the total amount of online sales in 2015 was 750 million yuan.

The real economy is the foundation, and the virtual economy is the branch and leaf.

The experience of Haining Leather City in China for over 20 years in the leather market is a solid foundation and barrier. The Internet is an important tool, giving full play to the resource advantages of the industrial base and the platform advantages of the Internet. It will spread the resources of the industrial base to the world through the Internet platform, link all the leather sales market and platform of the whole world, and really sell the Haining fur clothing to the whole world.

In the interior and surrounding areas of Haining Leather City, a large number of Internet traders have sprung up in recent years. Among them, the top salesmen have reached 100 million annual sales, and the top ones even exceed 250 million.

The rise of Internet merchants has also significantly promoted the wholesale business of leather cities in Haining. Many of the Internet traders who do not have shops in leather cities simply "dormant" in the neighborhood of leather city, so that the rents of these houses are significantly higher than those of other regions.

How to undertake the supply business of tens of billions of retail share lines, and how to absorb these suppliers? For this reason, the entire six stage wholesale center is also named as the distribution center of electric business. The operation of the six phase of Haining leather city is built according to the Internet thinking mode, and the whole electricity supplier's distribution center intends to give money to support it, that is, active docking with online retailers, providing them with a complete source of goods and realizing data pmission, and will fully promote the convergence of e-commerce platforms such as merchants and the leather business circle.

Reporters learned that the six phase of the "small fresh meat" is not lacking in recent years started the network business.

B2B online platform "leather business circle" is the platform of Haining China Leather City Expansion online wholesale business.

Through the integration of high quality leather suppliers, it will provide convenience for purchasers of leather city, fur city and garment city in all parts of the country.

"Looking for money, looking for goods to find manufacturers, looking for leather business circle" is the purpose of leather business circle.

Whether you are an entity or a network operator, you can quickly find out the bursts you want and the quality suppliers that meet your requirements through the leather business circle.

Haining leather city of China, through the leather business circle platform, integrates the upstream and downstream resources of the leather industry chain, further optimizes the allocation of resources, improves the overall efficiency of the leather industry, and consolidates Haining's leading position and leading edge as the national and even global leather industry base.

At present, the leather business circle has integrated the more than 2000 stalls of the wholesale center on the line. Every wholesale center operator has an online stall on the leather business platform, which can be ordered by mobile phone. All pactions have the guarantee of the leather business circle platform, which is convenient and safe.

Ren has told reporters that the words of Che Jun, the governor of Zhejiang province in Wenzhou recently, were greatly encouraged: "in the age of Internet, we must not forget the industry, lose the real economy, support the real economy, and the virtual economy will not develop."

The governor's words reveal a truth: embracing the Internet is based on a solid and solid economy.

The bottom of Haining leather city is still in Haining's leather and fashion industry.

The more solid the foundation of the real economy is, the greater the magnification effect of the virtual economy can be.

He said so.