Men'S Clothing Brand Preheating CHIC Fashion Week Will Be Staged Visual Feast

"There is still a certain gap between the development of Chinese men's clothing and Chinese women's clothing. As a whole, Chinese men have a low degree of importance in the external image and a lot worse in fashion taste than Chinese women. This is not a reasonable phenomenon."

Zhang Daer, design director of Deny J Studio, a denim men's wear brand, said.

Although the "serious imbalance" between Chinese men and Chinese women in fashion comparison is an indisputable fact, at the same time, from the feedback situation of the terminal consumer market, most of the "senior"

And fashion casual men's clothing is also generally the phenomenon of declining performance, but Zhang did not think so.

Zhang Daer told reporters that the shortage of local men's clothing brands in recent years also shows that Chinese men's clothing has great potential for growth and improvement.

In this regard, there is not a small number of optimism about the future development of men's clothing market.

The installation of the brand, de France, has been licensed in 2010, but it has been two years since the brand has really made efforts to promote marketing and channel construction.

"The local men's wear market has been very competitive in recent years. We have been thinking about how to locate the brand and find room for development in the current fierce market structure."

After years of observation and analysis of the market, Hu Shuiquan, general manager of Difran brand, told reporters that he finally decided to aim at the tide market of men's clothing.

In the face of fashion and personalized needs of the local consumer market is constantly improving, choose to locate young, small group of tide card force, for the brand, is indeed a good choice.

Market tide card

The increase has also led to the emergence of various online channels.

"If we want to break through in the men's clothing market with many brands, we will highlight and strengthen the distinctive characteristics of the brand."

Hu Shuiquan told reporters that on the basis of determining the location of the tide brand, Difran made a more in-depth subdivision of the brand -- the main attacking clothing brand underwear field.

Reporters learned that

Underwear for men and lovers will account for about 40% of the total product of the product.

Hu Shuiquan believes that this is also the current number of men's wear market in a few blank market.

"China's men's underwear development is relatively slow, the famous men's underwear is not much, not to mention men's tide underwear, which is why we choose to play the main trend of men's underwear.

Through the provision of clothing, underwear and related accessories, we provide men with a one-stop style of matching.

Hu Shuiquan said.

Clear brand positioning, focusing on market segmentation, has become the consensus of men's clothing brand in recent years.

Similarly, the upcoming China International Clothing and clothing Expo 2016 autumn (short for CHIC2016 autumn exhibition), the design of light dark black wind, Gothic wind, so that the brand quickly captured a large number of young consumers.

"Like our strong style of minority clothing, it is destined to not take the mass market route, but focus on the minority, so that the development and growth of our brand is in a steady growth state."

Dark general manager Chang Ya Nan told reporters that in the 6 years of dark development, although the volume of the brand is not large, the year-on-year growth is maintained at a high speed of growth. "Especially the consumption of VIP is the main consumer group of our brand."