Semir Strives To Achieve Retail Sales Of 80 Billion In 2020.

Recently, Zhejiang

Limited by Share Ltd opened an investor relations activity analyst conference, Zheng Hongwei, vice president and Secretary of the board of directors, said Semir company

Sales are growing at a rate of doubling every year. In 2015, sales of network terminals exceeded 1 billion 700 million yuan. Compared with retail sales, department stores had a much smaller impact on channel sales.

Semir believes that the development of e-commerce business space larger, the future will continue to maintain high-speed growth.

The data obtained by reporters here from the third party electricity supplier data platform, which is known to both sides, shows that as at the end of July 31, 2016, taking the online channel as an example, Semir Tmall official flagship store only achieved 311 million yuan in business revenue, ranking the top of Tmall's men's wear flagship store.

Chen Xiaoli, a retail watchdog, said Semir has always been one of the leading brands in the domestic casual wear industry. Although the clothing industry has not been very prosperous in recent years, its development is not meant to lag behind.

With the help of its multi brand strategy, they have stepped up the online layout and seized the online market share.

Its fashionable dress brand "original point" enters Tmall, and the menswear brand U.T.B enters Tmall Jingdong.

Income and profits have maintained high growth.

For the rapid development of Semir, the industry is highly concerned, and reporters have learned from an internal meeting record from Semir that Qiu Guang, chairman of the board, and the beginning of this year, said that they will continue to upgrade their product quality, deeply rooted in the Internet, and deeply integrate the industrial supply chain, aiming to build Semir into an internationally influential brand.

Reporters also noted that Qiu Guang and the strategic goal set up for this purpose is that by 2021, the retail sales of Semir terminal reached 80 billion yuan, of which balbala was 25 billion yuan, 35 billion yuan for casual wear, 15 billion yuan for e-commerce, 5 billion yuan for other brands, and 21 billion 500 million yuan for retail sales in 2015, which is expected to reach 28 billion yuan in 2016, with a compound annual growth of 15-20%.

Qiu Guang and special emphasis were put on that Semir began to adjust in 2012, and there was a brief downturn in the middle. However, the 13 years resumed, and the two digit growth in the following years was higher than the average level of the industry.

Innovation is the only way out of the predicament. In 2016, the 20th anniversary and fourth "Five Year Plan" of Semir was established, and on the eve of the Fifth Five Year Plan of Semir, Semir will also strive to achieve 80 billion of the retail target 80 billion by the new format, electricity supplier plate, children's plate and leisure block in 2020, and aspire to become a brand with international influence.

Qiu Guang and also said that the adjustment of Semir's current round also brought about the release of consumption channel resources, and capital advantage will bring industry resource integration.

Reporters in this interview learned that, at present, Internet retail has become an inevitable sales channel, and brand business growth is faster than traditional electricity providers.

With the rapid development of mobile Internet technology and computer phone hardware and software, Internet retailing is developing rapidly in China.

In the 2015 year of the year, the online retail market has reached the paction scale of 3 trillion and 800 billion yuan, accounting for 12% of the total retail sales of the society.

Because of its online reputation and product service advantages, as well as its lower base in the Internet channel, its growth rate far exceeds the overall growth rate of the electricity supplier.

In 2015, the overall growth rate of e-commerce in China was 45.8% in 2014 and 79.3% in brand.

Reporters also learned that this year, Semir also introduced new business models, learning Antarctica to increase new traffic, and join suppliers to join the Semir supply chain platform, through the rapid construction of scale and consumer experience, trying to make new attempts and breakthroughs in business mode.