What'S So Great About A'S Women'S Clothing Brand?

Shenzhen

Limited by Share Ltd stock has been in Europe since April 20, 2016.

In June 29, 2016, the company held the twenty-ninth temporary meeting of the second board of directors. Since June 30th of 2016, the company's stock will continue to be suspended, and the company is going to pay 16% of the shares of Qianhai's upper forest by paying cash.

After the completion of this paction, he will hold 65% stake in Shanglin, Qianhai, and gain the controlling power of Shanglin in Qianhai.

Qianhai Shanglin holds a 57% stake in ADON WORLD, while ADON WORLD owns 100% of IRO company.

Through this paction, the listed company indirectly obtains the controlling power of IRO company through ADON WORLD.

The French "IRO" is a designer brand and high-end leisure brand positioned in the light luxury field. It is the main fashion women's clothing product. Target Corp jointly develops the European and American markets and Asian markets, so as to enhance the overall visibility and competitiveness of the company. It helps the company to improve its business status, improve the quality of the overall assets, expand the assets scale and enhance profitability, so as to maximize the interests of shareholders.

Founded in 1996, the brand is located in a middle-class 25-40 year old middle-income, elegant, fashionable, savor and mature urban middle-class woman. It is an elegant image of traditional and modern women who are confident, independent and intelligent.

After many years of development, he has been on the stage of international fashion week several times, and has opened stores in over 100 cities in China, and Shenzhen's Limited by Share Ltd has been listed on the Shanghai stock exchange A shares in April 22, 2015.

How did he succeed?

Accurate positioning

She has removed the highly professional external restraint and traditional housewife's internal confinement, adhering to the modern urban style of elegance, fashion and perfect quality, inadvertently expressing a kind of understanding of life.

The style is rich and keeps on going public.

Recognizing the growing demand for personalized wear in the women's wear market, the company is willing to implement a small number of product positioning strategies at a high cost to create value for customers and win market for the company.

Extraordinary craft

Adhere to the 19 rigorous processes, the unremitting pursuit of high quality products, strive to bring the extraordinary value of the exquisite clothing, into the changing skills, meticulous embroidery, nail bead, diamond insertion and other advanced customization of handcraft, exquisite exquisite noble, presents a piece of elegant costumes.

The consumers of grace

From the view of crowd attributes, the customers of the group are concentrated at 20-39 years old, indicating that the location of the song is appropriate, and the elegant style of fashion has been recognized by consumers.

From the perspective of demand map, the official flagship store is an important sales channel for the singer. The search index of the singer's clothing is also rising. It shows that the dress of the singer is more popular among consumers, and the correlation between brother's dress and brother brand is very strong and rising. This shows that the brother is also an important competitor of the singer.

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From the point of view of attributes, consumers are satisfied with the products, channels and brands of song's, but consumers have the lowest evaluation of price perception, and from the negative evaluation of consumers, it is generally reflected that the price of costumes is high and the price is high. This shows that the price of costumes is high for consumers.

Judging from the sound quality of brand attributes, the voice of the brand is not very high, but from an attitude point of view, the consumers are very satisfied with the brand, and the consumers' return rate is very high, which shows that the customer loyalty of the company is very high. It also shows that it has done a good job in maintaining the old customers.

Consumers are most concerned about the quality of products. From the attitude of attributes, consumers can see that the quality evaluation of the group is very satisfactory. It shows that costumes are very focused on quality, and its extraordinary technology has been recognized by consumers. However, the consumers' evaluation of size and function is not high. It shows that the recommendation of George's scale is not comprehensive enough. The size recommendation form of Tmall flagship store is simple, not detailed and should be perfected.

At present, the company has opened a physical store in over 100 cities, and has also been stationed in Tmall, Jingdong, vip.com and WeChat mall. The company has continuously improved its sales channels, WeChat mall has opened shopping area, online image consultant service, interactive game area, and daily kill and surprise shopping, bringing customers a touch shopping experience in the real O2O era.

He focuses on developing online and offline, constantly improving various services, and trying to attract more consumers.

Conclusion:

In the middle and high-end women's clothing, the company has won a large number of loyal consumers with its elegant style and extraordinary craft. But the price of high-end products has also made many consumers feel too high.