Why Are Armani Children'S Clothes Recalled Frequently? Are They Quality Or Safety Problems?

Shops in Beijing have not received notice of recall

Yesterday, the official website of AQSIQ released a news about Giorgio Armani (Shanghai) Trading Co., Ltd. recalling part of the imported Armani Junior brand children's clothing.

It is reported that the recall of children's clothing mainly does not meet the national standard "national textile products basic safety technical specification" (GB 18401-2010) stipulated in the pH value and formaldehyde content limit requirements.

The reporter was informed that the production date of the recall was 6-9 months in 2015, including 48 children's clothing in the mainland.

Reporters then called SKP, Yansha and Seth.

Shop telephone, sales staff attitude avoidance, and said that the company did not receive recall.

Notice.

While the reporter further verified whether the store had sold the recall product, the clerk refused to interview on the grounds of inconvenient response.

In the case of the recall, Giorgio Armani (Shanghai) Trading Co., Ltd. announced that it will release a recall program on its official website and will also provide free refund services for consumers.

Beijing Business Daily reporter interviewed on this email.

The Shanghai media office did not respond to any news before the press release.

It is worth mentioning that

(Shanghai) commerce and Trade Co., Ltd. has announced that it will announce the recall plan and return policy on the official website, and has not appeared on the brand's official website for the first time.

In this regard, Zhou Ting, President of the Institute of wealth quality, said that luxury consumption has entered the era of products. Unlike consumers who valued brands in previous years, consumers are more concerned about the products themselves, and the quality is very important.

Armani as a luxury brand, quality problems are very direct for brand damage. If it can not be handled properly in time, it will be a fatal blow to the brand.

Products repeatedly hit the blacklist

Armani children's clothing quality problems, making

The quality of all brands under the flag has been paid much attention.

According to a press survey, Armani's unqualified product is a frequent blacklist official in various local law enforcement departments.

And at the "3. 15" party in 2015, Armani also showed its face because of quality problems.

Unlike the children's clothing recall, after "3. 15" exposure,

Tough attitude, has publicly expressed to the media "no recall, no shelf, no commitment" of the three no strategy.

It is reported that in 2014, the 23818 batch of imported garments was sampled by the national inspection and quarantine institution, totaling 1 million 180 thousand pieces.

Unqualified brands include American apparel, DOLCE&GABBANA, CAVALLI, ZARA, H&M and so on. The reasons for failure are pH value, color fastness, formaldehyde and azo.

Moreover, the Shanghai industrial and commercial administration announced in the two quarter of 2014 the fast fashion (thematic reading) clothing quality sampling results showed that 65 of the batch of substandard products, Armani's dress, wet resistance color fastness is not up to standard, again exposed.

In this regard, industry experts said that the punishment is weak, the illegal cost is too low, causing enterprises to ignore the direct cause of disqualified products.

Zhou Ting believes that in addition to the disregard of attitude, repeated quality blacklist also explains to some extent the great problems of Armani's internal management.

As an international luxury group, it can not make corresponding adjustments in time, and it also makes the industry in an uproar.

High price and bad quality become brand stubborn disease.

The reporter learned from Armani China's official website that Armani's children's clothing Armani Junior sold very well, taking a red children's dress as an example, the price is 1300 yuan, and the price after discount is still up to 780 yuan.

And this is just

The lower price products of children's clothing, the highest selling price of their products on the official website is 2500 yuan.

Armani official website shows its flag

The average price is about 1000-2500 yuan.

However, other fashion brands are under the banner.

The price of products is relative to the people.

For example, the children's clothing sold by the fast fashion brand H&M and ZARA's children's clothing department is less than 1000 yuan, the same as children's dresses, the price of the single piece is only 299 yuan.

This consumer Miss Ma said that the purchase of large clothing is that its quality is guaranteed, especially children's clothing, but also the safety.

Such expensive clothing also has such a serious quality problem. When buying in the future, it really can't simply identify big cards.

It doesn't seem to work.

Zhou Ting believes that consumers are very concerned about the quality of products, which is an important part of the consumption experience. Luxury goods, as expensive consumer goods, should first have implied warranties in product quality.

The poor quality of products will leave the high-end consumers rapidly leaving the brand, seriously affecting the brand image and brand value.