3D Printing Is More Popular In Sports Shoes Market.
Fast factory (Speedfactory) caters to the latest consumption trends and tastes, and can produce shoes more quickly, with higher returns and better inventory management. It is a bit similar to the international brands such as H&M and Zara.
Fast fashion
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Earlier, Adidas announced that it will open its first fast plant in the US in 2017.
It is reported that Michael Phelps, the famous swimmer of the United States, will endorse Under Armour 3D.
Gym shoes
Advertising, track and field trapeze Allyson Felix wear Nike "Superfly FlyKnit" 3D shoes.
The three sports tycoons quickly joined in the upcoming new wave of shoemaking.
German sports brand
Adidas
A mechanized Speedfactory has been set up in Germany, and this factory in North America will be located in Atlanta.
And Under Armour opened its own 3D printing factory in Baltimore, known as "UA Lighthouse".
It is rumoured that Nike, the global sporting goods boss, will invest $235 million in 3D shoe printing equipment.
When large footwear companies compete fiercely for the future 3D shoe printing market, many emerging brands are starting to play the banner of 3D shoes.
"Once 3D printing becomes more popular, anyone can own their own brand, and some people are more likely to succeed by virtue of their 3D print shoes brand," said 3Dshoes.com, the industry's e-commerce platform.
For this technology, the founder of 3Dshoes.com quoted a speech by American rap giant Kanye West:
"That's what I'm afraid of: 3D printing.
Just as the Internet has destroyed the music industry, I am worried that 3D printing will destroy the textile industry today.
Maybe one day, everyone will be able to print their shoes at home, "West said in an interview in 2015.
At the Rio Olympics, which is in full swing, Adidas will bring the latest technology sports shoes to all the athletes who won medals. At present, it is a rare 3D print Adidas Triple Black sneakers.
The shoelace of this shoe has three materials: gold, silver and copper, which correspond to the athletes' performance and medals.
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