Lai Qingfang: Designer'S Eyes Should See More Things Besides Clothes.

The leading "2015 flower tree fruit autumn winter series" has become the Hangzhou fashion week's compression brand show; ACA, "the Medici" global certification designer, twice won the Asian pioneer Designer Award, and Korea's top ten brand.

One of them has a large number of dazzling honors and titles of young people.

Lai Qing Fang is the one I am going to interview today. I am told that such a designer who has gained numerous industry accreditation is less than 30 years old. I am full of curiosity about the upcoming interview: what kind of opportunities make this wonder young woman successful? How brilliant is she? How has she been widely praised in the industry? Why can the new brand of "flower tree" get such a big response once it is launched?

The meeting with Lai Qing Fang is in the R & D center of Huhua fruit brand.

She had a beautiful appearance but no aggressive atmosphere, and was drowned in the vast fabric with the staff. Until we arrived at the R & D center, we were still busy. When we sat down together, we only smiled apologetically: "time is too tight. We are preparing for this year's Hangzhou.

I'm already busy! "

No other successful people are so serious as to make people close and sincere.

The heartfelt love made us happy to complete the interview.

"Obsession" is the essential quality of a designer.

Reporter: what drives you to complete the gorgeous turn of the designer before the age of 30?

Lai Qingfang: first of all, I do not think that I have been a success.

Many people ask me how I can be a good designer. Actually, there is no secret.

There are persistent ideas.

Maybe I am a very strong desire to fashion design from a very young age, so I am willing to pay for this matter, to spend time, pay money and energy, I am very glad that God has been watching me, and I have received some responses.

When the world can connect with designers, this is the most wonderful thing!

Interviewer: what do you think is the most enjoyable part of a designer's work?

Lai Qingfang: some people are fascinated by the emergence of inspiration.

The moment I was finished, the most enjoyable thing for me was to see people wearing the clothes I designed. It seemed that I could feel the lives of many strangers and began to have some unexplained connections with me. I would feel that the world was connected with me. Of course, if people who wear my clothes feel comfortable and comfortable, I will be even happier.

The root cause of my joining is the return of "flower tree fruit" and the release of its brand concept.

Reporter: what opportunities do you start to dominate the design and development of "flower tree" brand clothing?

Lai Qingfang: this has to start with the idea of "flower tree" brand.

"Flower fruit" is actually a systematic concept. Flowers, trees and fruits are the source of nature's creation, and also represent endless and endless circulation.

We hope

It can throw away more and more bondage, let people see and enjoy no burden.

。

And flowers are women's clothing and trees are

For children's clothing, return to nature, light life and slow fashion are hidden behind the meaning of "flower tree fruit".

I joined the "flower tree fruit" and presided over research and development. Most importantly, I agree with it. This is what I want to do. I am very happy to have a "fruit tree" colleague.

Each "flower tree" garment is unique.

Reporter: what are the unique designs and ideas of "flower tree" brand clothing?

Come to Qing Fang: there are many things that can be said.

First, flowers and fruits

All of them are made of pure natural fabrics which are independently developed. This is the opposite direction from the market. Although we have to bear higher costs, we hope that the fruits of flowers and trees will be more expensive.

There is a unique temperament, these are necessary to pay.

Secondly, we have abandoned some established rules of clothing production, such as the setting of "button, buttonhole, male left female right". Freedom is not only reflected in design, but in any part, we all want to give it the meaning of freedom.

We will not produce a large number of ready-made garments like ordinary brands. We will make them quantitatively, and bring unique numbers to each garment.

They are all unique.

Oil painting and flower road art are the biggest design inspiration for my current design of "flower tree fruit" brand.

Reporter: where do you discover design inspiration?

Lai Qing Fang: in fact, there are many. The designer's inspiration will be constantly changing with time and life experience. After joining the "flower tree" team, I began to pay attention to oil painting and flower arrangement flower. The roots are all in the field of design, but they show different ways of beauty. These are interesting things, and they give me a lot of inspiration.

The works are inspired by oil paintings. This group of works has also been confirmed to be on this year's fashion week in Hangzhou.

The experience of wearing a natural and light life is the most desired goal for a design team.

Reporter: will the design works of Hua Shu Guo compromise to the market?

Lai Qingfang: the work that compromises to the market is not necessarily a bad thing. The design works of "Hua Shu Guo" are originally from the perspective of consumers. Of course, the fans of flowers and trees must understand and agree with the brand idea of flowers and trees. This is a reciprocal process. The works of our designers can be affirmed, and consumers can also buy their unique "flower tree fruit". We hope to see the experience of wearing natural and light life caused by "flower tree fruit", and this is the most important thing.

"Human flavor" is the essence of good designers.

Reporter: you always emphasize that designers should pay more attention to things beyond design. What does that mean?

Lai Qingfang: I feel good.

They will not just consider the clothes they design, they should be a group of people who love life.

Those who love literature, whose designs are implicit but beautiful, who love music, whose design is bold and natural, and who love history, their design is rigorous but smooth. What we care about, we may have what kind of inspiration we can explore, and our design will be full of "human taste". We know that costume design is ultimately service for people. Designers without human reflection will not be a good designer.

Team is the cornerstone of the success of Hua Shu Guo.

Reporter: what do you want to say to loyal consumers who like to support you and "flower tree fruit"?

Lai Qingfang: just want to say, can only say thank you, thank you all like my design, like "flower tree fruit" series works, this is also our team's credit, our team is only considering the design, at the same time, also think more about the design outside, and these things are.

I am sorry to say that again, but this is my heart, is my greatest experience in costume design career.

"Flower fruit" will not disappoint you. Please wait.

Reporter: you mentioned Hangzhou fashion week before, then October.

Are you ready?

Lai Qing Fang: this year, our team will still present the series of flowers and trees in Hangzhou fashion week. We have already begun preparations, but not enough. We have to force ourselves to design more perfect works. Please wait and see. "Flower tree fruit" will not let you down.