"Ode To Joy" In The Second Quarter Of The Hit "Costume Theory" Triggered Industry Thinking

As soon as he steps into the society, Xiaobian always looks at some inspirational dramas in the city to "brainwash" himself and catch up with them again.

"In the days", Yang Zi was not only accustomed to the way he held the advertisement, but also used to Fan Shengmei and Qu Xiaoxiao.

And the scene of pinch.

In the plot, the purchasing power of the rich children and the poor children is very extreme. One is the limited edition, the other is online shopping. In fact, in the eyes of Xiaobian, the quality of clothes is not measured by money. If people promote the brand very well, people will buy it.

Xiaobian also likes to buy clothes online, because standing in the consumer's point of view, wants to buy beautiful clothes, and also to be economical and practical, this is very common in mind, but online shopping has a force majeure factor: whether the clothes are fit or not, and the credibility problem.

At this time, it will be very tangled. Is it to buy clothes or pick up the order on the Internet? Some big brands will also have official website in Tmall and vip.com, but there is no welfare to wait for consumers, let alone the Web3.0 era. The traditional electricity suppliers like Taobao, Tmall and vip.com are not the latest sales channels.

It can be said that the signs of WeChat's Web3.0 era, more and more micro businesses rise.

Slowly, you will find that our circle of friends has been controlled by various agents. But they all have a problem, that is, they only send simple words with some pictures. Even if they are sold, how many people will be really attracted to this promotion for a long time? As we all know, the promotion of WeChat public number is more effective. Just like the clothing brand of Bersha, the two-dimensional code will be attached to the entity store to attract customers' attention.

But his home page is a simple push message, or new products listed on clothing.

It can not be said that his public number is not good enough to do well. It can only be said that it is not enough to attract customers' attention.

In fact, no matter what kind of brand clothing has been relying on.

On the platform, we must achieve effective results. If we use WeChat's sales way, we must cater to the tastes of consumers, just like the differentiation pin brand of the third party's permanent support - micro trend road. The technical support provided here can make your brand promotion better and provide the business concept of micro mall.

On such a platform, willing buyers can directly bargain with merchants; support online payment offers, such as: 100 yuan to send coupons, full 200 can give cash red packets; and you can also push some private customized information in the public number, so how do we allow users to click in to watch? In fact, this can be done, so that every customer entering the site will forward the information to friends circle, and get the business points, which can also be converted into cash, so that customers will be more and more.

Or, like the holiday activities of major online stores, Taobao almost broke 100 billion in the night of double eleven.

Of course, the boss must have a certain amount of capital budget under the premise, in fact, in the micro path can also make amazing activities.

For example, it can be pre sold in the micro mall, and the price guarantee for the pre-sale is even more favorable than that purchased on the festival. Because in fact, there are large businesses on the day of the holiday that discount is not necessarily a real discount or even a higher price. If we can really reduce the price, it will attract a large number of customers, so that it will have greater benefits.

The clothing industry is actually a woman's world. If a variety of benefits attract enough, the queen of shopping will unconditionally surrender. In fact, it will see how to attract them, so as to better improve the marketing mode.