Ordos Brand: Cashmere New Born, Start Again

Brand is the first batch of national brands born after China's reform and opening up.

Relying on the world's best cashmere origin resources, the world's largest

Industrial chain system, the world's leading cashmere technology and R & D capabilities, after more than 30 years of development, Ordos is a well deserved world cashmere king.

The Ordos brand has also become the pronoun of cashmere quality in the hearts of the Chinese people. It has become a warm memory of more than one generation.

The new ERDOS and Ordos 1980 brand terminal shops and cashmere space shops will form a comprehensive, three-dimensional brand integrated terminal image system.

Series of brands are new.

As a leader of cashmere brand, it has been leading the way of industry pformation and upgrading.

It pioneered the pformation in the industry, and made great efforts in product design, brand image and channel retailing.

As early as 2008, Ordos actively introduced the creative and design resources of the international line, opened the prelude to product upgrading, and continuously promoted the brand new upgrade of the Ordos brand in image promotion.

Ordos has integrated its natural style and elements into fashion design with its more fashionable and elegant style, the highest level of craft, the master's unique design, and the aesthetic trend of internationalization.

Cashmere Based

Culture explains the spirit of fashion and the relaxed attitude towards life.

China's fashion consumer market continues to develop and upgrade, and people are of high quality.

The demand is becoming more and more prominent.

In order to meet the differentiated demand of different consumer groups, the Erdos Cashmere Group upgraded its brand in 2016.

The existing "Ordos" brand is reshaped into a fashionable cashmere brand "ERDOS" for the new middle class and a professional cashmere brand "Ordos 1980" for the traditional quality crowd. At the same time, a brand new "BLUE ERDOS" brand for the urban youth group is created, plus the world cashmere created in 2006.

The card "1436".

The 4 brands of Ordos family have formed clear and focused strategic development combinations to provide more precise and differentiated services for different segments of the market.

The constant improvement of brand image has succeeded in upgrading Ordos from functional clothing brand to brand name.

Brand.

Expansion of Ordos

The leading edge of the industry.

After more than 30 years of development, Ordos brand has formed a huge national sales and channel network.

It has more than 1500 terminal stores covering more than 500 cities throughout the country, and has set up operations centers in important cities such as Beijing, Shanghai, Guangzhou and Chengdu.

Erdos has maintained strategic cooperative relations with major domestic department stores for many years, and has continued to upgrade and pform channels.

In the future, Ordos will set up the stores of different brands and the four brands of the Ordos family in different markets and regions of the country according to the different positioning and subdivision of the consumer habits of four brands.

Overseas,

In the capital of Milan, Tokyo has established an international creative center and has several stores in cities such as Tokyo and Osaka, which will accelerate the internationalization of ERDOS brand in the future.

Starting in September 2016, new brand image stores will be launched in Beijing, Shanghai and Guangzhou.

The future will further deepen the "multi brand strategic cooperation" mode of large department stores and shopping centers.

Then cashmere will be loved and high quality.

Consumers with different aesthetic appeals will be able to choose their favorite products in a variety of ways.

Erdos maintains its original ambition and aims to provide consumers with better products and brand experience. In the wave of Chinese fashion consumption upgrading, the ornate pformation of brands is realized.