The Loss Of Data In The Rise Of The Third Party Mobile Payment Is A Big Problem.

With the change of consumption patterns and business models, data become more and more important, and these data have been launched by the third party payment institutions.

How to do it? The only way out for traditional banks is to break the rules and regulations of institutional mechanisms, innovate and innovate again and again, quickly catch up with the mobile Internet era, and even lead this trend.

There is no other way out and shortcut.

In the face of the decline of the macro-economy, the decline of the company's business and the less and less income from the deposit and loan spreads, the retail banking business may be the last straw for the traditional banks.

But if they do not pay and consume data, it is not only hard to arouse consumers' more attention, but more importantly, they can not obtain customer credit and bury potential financial risks.

In China, the third party mobile payment is rising, but the cost of credit card and debit card is decreasing, which is a threat to the ability of commercial banks to acquire customer data.

These customer data are seen as the key to emerging financial and consumer business models.

This is even worse for Chinese traditional banks.

As the traditional lending business of commercial banks in China is under tremendous pressure, the rise of the third party mobile payment is a blow to the ability of banks to expand to new business lines.

At present, the global traditional commercial banks have encountered unprecedented crises.

Long term low interest rates and negative interest rates have squeezed European and Japanese banking operations, and their profits have gone from bad to worse; the black swan event, such as the European referendum and the European debt crisis, has made European Banking derivatives more risky and more serious.

The impact of financial disintermediation, the rise of social financing, and the development of Internet finance have more and more impact on traditional banks.

Earlier, a bank chairman once said that large state-owned enterprises and high-quality enterprises are not lending.

From the last two months,

Funds are mainly invested in individual housing loans.

These crises have led to a decline in the performance of commercial banks.

From the first half year report, the above problems have not been effectively alleviated, and the overall operating performance has been declining more and more vigorously.

However, as reported, the above crisis is not the biggest for commercial banks.

The biggest crisis comes from the serious loss of customers' big data in commercial banks and the serious decline in the ability of banks to acquire data from customers.

The truth is not complicated.

Whole

Moving from line to line and moving towards the mobile Internet rapidly.

Under this trend, the financial industry as a service industry must have the capability and foundation of obtaining online big data.

The essence of finance is credit. Only by actively acquiring large data accumulated by customers can we analyze and find out the credit level of customers in credit pactions, and then make decisions on whether or not to have credit relations.

Only with a large number of customer data, can we analyze the customers' consumption and financial behavior motivation such as financial management, and then provide them with nearly tailored financial services.

Commercial banks must first have huge amounts of big data, and secondly, have the ability to analyze and mine large data.

Otherwise, big data will turn gold into a waste.

Just imagine, if

Loss of customer data and serious loss of big data can predict that there will be no future for traditional banks, and the road will be narrower and narrower.

In China, Alipay paid off the China UnionPay.

Not only is e-commerce payment being occupied by mobile payment, but also the amount of mobile payments of supermarkets and restaurants are growing rapidly.

We have been able to handle settlement payments in the field of goods and services such as shopping malls, dining and paying for express delivery by holding a cell phone.

The key is that these mobile payments online online accumulation of customer data are precipitated where?

Alipay, WeChat payment and other mobile payments are all derived from the traditional bank accounts tied up.

This means that traditional bank deposits are still the ultimate source of funds.

However, when consumers use Alipay or WeChat to pay, the bank will not receive data about the name and location of the merchant.

The bank's records will only show that the payee is Alipay or WeChat.

This is the biggest crisis in the banking sector.

The big challenge comes from the "third party payment providers'" intervention "between banks and customers, which makes banks unable to get valuable data about consumption patterns.